This Week’s Intimate Discovery: An Established Brand Takes Its Identity To A Whole New Level
The sure sign of an Intimate brand with intent is how it establishes its niche in the market. It has always been my opinion, that in Lingerie, maybe more than any category of women’s apparel, the fabric drives the product and consequently, defines the label. One material that has always been part of the On Gossamer character is its light and airy mesh signature. This spring they have taken the category to a whole new level with tropical inspired prints and lush colors suggesting a vitality we have not witnessed in the market for quite some time. Crossing all categories from inner to outerwear they have clearly claimed this category as their own. No wonder they call it On Gossamer!