As one might know by now, I am always ferreting trends, not because I am searching for fashion highs, but rather I can’t halt the merchant instinct that drives me. When an idea continues to re-surface, I take note. One direction gaining real momentum in the Lingerie world is soft bras. Thus, my interest in the Clo Intimo line. First and foremost, I have watched this company grow exponentially over the past 10 years under the tutelage of Claudia Ochoa, whose personal vision of subtle sexiness informs every single design. Manufactured in Columbia, this brand is anchored by its wonderful and versatile soft bra and bralet collection, many which have already proven to be bestselling reorder items. Of particular note is their newly launched Kali bra (KA20) already headed into a second season and fast becoming essential to a basic inventory assortment.
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