Submitted by Angela Courtney, owner of Sweetest Sin
Boutique in Red Bank, New Jersey
I always knew I would own a business, I come from a line of small business owners and that passion & drive was instilled in me. While putting myself through school I worked in a lingerie boutique & just fell in love with the industry & helping women. Plus I love pretty lingerie….what girl doesn’t?! It all just came together and Sweetest Sin Boutique was born and it is now my life’s passion.
Hold on….I think I’m making that sound a little too easy. It was at the beginning & it still is a lot of hard work & dedication. I did many years of research & really educating myself in all aspects before making this decision. Learning about the industry was definitely the fun part. Then there was figuring out the business plan, financing, location, inventory & everything else that goes into opening a boutique. At the end of the day, I took a chance & so far it has paid off. Sweetest Sin is located in a quaint town in New Jersey. It’s a small 700 square foot boutique with custom built-in white cabinets. It looks like every woman’s dream closet. We carry sizes AA-I & 28-46 bands in bras being a full service bra-fitting boutique. We also carry shapewear, sleepwear & accessories.
In the four years we’ve been in business, what we take pride in the most is our customer service. Guests always tell us how comfortable they are here & how much our bra-fitters have helped them. Word of mouth has been our greatest advertising tool. Most of the women who shop here are regular customers & are always sending in friends & family. Our guests are so important to us, we wouldn’t exist without them. So we strive to make each & every experience here special, whether it’s that 16 year old girl here for her first real bra-fitting or the 65 year old woman who needs help after changing throughout her life. We cater to every woman & want every woman leaving here a little happier, more confident & of course more supportive than she came in. Of course there are “tough” guests that have a pre-conceived notion that we might not have her size, or might not have her style & then leave in awe after she goes through the Sweetest Sin experience. That makes this all worth it.
Even men feel comfortable shopping for their significant others. We save all of our guest’s information in our database, so it makes shopping easier for their husbands and for the women as well.
We get involved with the community quite a bit as far as town-wide events & charity donations. We also try to have in-store events frequently. We host an annual anniversary party & also co-host one of the best events in our town at a local restaurant every year called Go Naked & Check Yourself. It’s a cocktail party to raise awareness & money for detectable cancers. So many customers, friends & fellow business owners attend & get involved & we’ve raised $20,000 so far.
Sweetest Sin has exceeded my dreams & expectations thus far. We’ve help thousands of women, made a mark in our community, won numerous awards (local & national); the most exciting & humbling being the Best of Intima Best Choice award. That was one of the proudest moments, just being recognized in our industry as the best shop is such an honor & confirmation that this business model works & hard work pays off.
Sweetest Sin location: 11 White Street in Red Bank, NJ 07701