Vintage Swimwear 1920’s Through the 80’s

August 31, 2014

By Ellen Lewis

As I dive deeper and deeper into the viability of swimwear business in Lingerie stores, I can’t help but examine the influences of the past on today’s amazing bathing suit styles. It’s fun to see the evolution from more is less to less is more. I stopped after the 80’s. I can’t quite wrap my head around the idea that the 1990’s is part of the “retro” world. Not yet, at least!

1920’s

1930’s

1940’s

1950’s

1960’s

1970’s

1980’s

Leave a Reply Cancel Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

SWIM BRIEFS
Contributing Authors

Ellen Lewis, Publisher of Lingerie Briefs: My merchant’s curiosity has taken me on a swimwear journey from the Miami Swim show to many shops whose robust businesses claim between 10 – 20% generated from swimwear. We began this swim column in order to highlight this potential. My research has led me to a very interesting conclusion: Swimwear is a fit business parallel to Intimates, but Swim stores and Bra Fitting stores approach the process in very different ways. Fit is priority, absolutely, in both venues, but the similarity really stops there.

KATRINA EUGENIA is a painter, photographer, writer, filmmaker, and New Yorker, from New Jersey, currently living in Union City, New Jersey. Katrina’s commercial painting collaborations specialize in live art for brands including Hugo Boss, Rag & Bone, Saks, Rebecca Minkoff, Neiman Marcus, Bloomingdales, Macy’s, and more. She is also virtual creative director and head of social for Christine Lingerie where she shoots and often models for campaigns, runs their social media platforms. In addition, she is a photographer and writer providing branded content specializing in skincare, boudoir, commercial real estate and architectural photography.