Curvy Cool ~ Curvy Kate Swimwear

January 21, 2015

By Ellen Lewis

There is something about the Curvy Kate brand that always raises my youth radar. It could be that British influence, that fearless, festive, edginess that dares to be seen. It could be the extra bow, the mixed patterns, the candy colors or the just show it attitude. Targeted at a young, confident woman who is not afraid of her curves, Curvy Kate has now taken its 28-44, D-J cup Lingerie success to the swimwear market. Put on your sunglasses; these bathing suits are hot!

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SWIM BRIEFS
Contributing Authors

Ellen Lewis, Publisher of Lingerie Briefs: My merchant’s curiosity has taken me on a swimwear journey from the Miami Swim show to many shops whose robust businesses claim between 10 – 20% generated from swimwear. We began this swim column in order to highlight this potential. My research has led me to a very interesting conclusion: Swimwear is a fit business parallel to Intimates, but Swim stores and Bra Fitting stores approach the process in very different ways. Fit is priority, absolutely, in both venues, but the similarity really stops there.

KATRINA EUGENIA is a painter, photographer, writer, filmmaker, and New Yorker, from New Jersey, currently living in Union City, New Jersey. Katrina’s commercial painting collaborations specialize in live art for brands including Hugo Boss, Rag & Bone, Saks, Rebecca Minkoff, Neiman Marcus, Bloomingdales, Macy’s, and more. She is also virtual creative director and head of social for Christine Lingerie where she shoots and often models for campaigns, runs their social media platforms. In addition, she is a photographer and writer providing branded content specializing in skincare, boudoir, commercial real estate and architectural photography.