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Introducing SHE BUZZ: World of Women

March 22, 2015

shebuzz-transBY ALI CUDBY

When Lingerie Brief’s esteemed Publisher, Ellen Lewis, and I decided to create the SHE BUZZ column, we began discussing the events that shaped our beliefs about women in society. It just so happens we attended the same University for our undergraduate years. What we experienced on campus shaped our worldviews. While we experienced the same campus differently, we arrived at fairly similar opinions in the end.

equality

When Ellen attended University of Pennsylvania, it was in the heart of the Vietnam War. It was a tense time in the United States, and college campuses were a hotbed of that seething anger. Women were burning their bras – metaphorically, if not literally – and defining their roles as equals. This was the era when Ms. Magazine launched, and women needed men like fish needed bicycles. On campus, sororities closed down almost entirely and women focused on defining themselves as equal to men.

upenn-coverTwenty years later, when I arrived at the ivy-covered campus, there was a very different energy pertaining to the roles of women. Sororities were beginning to flourish again. The leading writing on the topic focused on managing “The Second Shift” – the work of raising children, cleaning, and otherwise dealing with the home front. In my women’s studies classes, we talked about the failure of “equality” to men and became dedicated to the concept of “equity” instead.

The word “feminist” went from a fierce battle cry in the 70s to a more accepted norm in the 90s. Of COURSE the women around me were feminists – at least that’s how it felt at the time. Twenty more years down the road, and “feminist” has gone through another entire swing of the pendulum – back out of vogue, and now returning as a cause backed publicly, in grand style, by celebrities from Beyoncé to Emma Watson.

Experiences define a view of the world, and for the sake of this column, here is ours:
SuperHero

We believe women’s contributions have equal value to men’s – even when the contributions themselves may not be the same.

When it comes to selling lingerie, no matter what the role, we all have the awesome opportunity to boost women, both physically and emotionally. Creating successful businesses that offer women a right to choose artistry, fit and a feeling of self-worth is vitally important. Our work has ripple effects that go far beyond design studios and fitting rooms.

Their choices follow women into their lives. A woman who chooses a well-fitting bra of excellent quality is more inclined to show up as her best self in the world, and that touches everyone she encounters – in her family, her profession and beyond.

From that foundation, SHE BUZZ will explore the world of women.

 
COMMENTS
2
  1. Clare Ranney Monday - 23 / 03 / 2015 Reply
    What an excellent forum, I'll look forward to SHE BUZZ. I graduated from college in 1975, six years after my sister. I went to a major coed university in the South, and she went to a magnificent women's college in Virginia. The difference in how we look at life is huge. I have always attributed that difference to the fact that I came of age after Woodstock, she came of age before. That specific 6 year gap was a time in the world when women became "allowed" to step up to the plate. My generation not only became "allowed" to do it all--we "HAD" to "do it all." We HAD to make our lives "worth all the trouble that the feminists had gone through" to let women become equal to men. So, I have "done it all," not always successfully, but I have done it--I didn't feel that I had a choice not to. I wonder how others will feel, what they will share-----
  2. Ali cudby Tuesday - 24 / 03 / 2015 Reply
    Hi Clare What a great observation! The general trends in society when we "come of age" have a huge impact on how we engage with the world. I look forward to reading other people's experiences. Thanks for the comment! Ali

she buzz

 

 
SHE BUZZ is the place to go to tune into the world of women. From news stories and trends to the issues women uniquely face in the world by virtue of being women. It may be fun and festive, or sad and serious. This column will be guided by current events and personal opinion – all on the topic of women’s experiences.
 
The lingerie industry is about more than fittings and finery. It’s about connecting to women and creating an environment that’s supportive – both physically and emotionally.
 
Ali Cudby will bring you a range of topics as diverse as women themselves.
 

 
 

ALI CUDBY teaches a proven method to transform the customer culture for businesses that sell to women. With Ali, businesses lay a strong foundation for building the deep relationships customers crave as the antidote to isolation in the modern economy.
 
The result? Customers are inspired to buy more often and refer like crazy, while businesses thrive and change customers’ lives.
 
Ali is a bestselling author and has been featured in TV, print and online for publications such as Cosmopolitan and Essence Magazine, among others. She holds an MBA from Wharton Business School and spends her spare time in her pottery studio.
 
GUEST CONTRIBUTOR:
 

 

Ellen Lewis, editor/publisher of Lingerie Briefs