Paris Wrap Part Two ~ Salon de la Lingerie Highlights

Untitled-28Chantelle & Cadolle

The Salon de la Lingerie is a large venue anchored by key French foundation brands and surrounded by labels with global distribution though not necessarily in North America. There is a great deal of showmanship. Lingerie is showcased as art. It can be very inspirational. For my part, the messages were not all that new, but they were there in force. The two standouts for me were the importance of loungewear and the prevalence of sexy lingerie.

Untitled-1Aubade Paris & Maison Close

Loungewear has always held a large position at Salon, because the Europeans have been incorporating easy casual dressing into their Intimate retail assortments for years. But the problem is, it is very traditional and not exactly what I believe is happening at street level in the USA. That said several brands do stand out: Hanro was named Designer of the Year. Easy layering moving effortlessly between home and street designed with a modern twist is an enormous potential. And it seems to be a natural for the American market. The moniker Athleisure was heard everywhere, but I did not see much with the exception of some very rich looking pajamas.

maisMaison de Papillon

Untitled-12Antigel by Lise Charmel

Untitled-13Only Hearts & Paul & Joe by Cosabella

On the other hand, sexy,  black, seductive and transparent intimates, sometimes offset by red were dominant.

Untitled-15Shikolada & Hanky Panky & Corsetorium

Untitled-16Jolidon & Gilda and Pearl

Untitled-14Scantilly by Curvy Kate & Aubade

gonzalesGonzales

Untitled-125Paloma Casile

Untitled-127Murmer & Maison Close

Light as air underpinnings defined by graphic laces and often touched by gold created a fairy like presence.

Untitled-17Edge of Beyond & Sonata Rapalyte

Untitled-218Gilda and Pearl

Exquisite embroideries and guipure particularly in foundations heralded the spring 2017 message mentioned in my Interfiliere report.

Untitled-18Empreinte & Simone Perele

emprEmpreinte

Untitled-219Lise Charmel & Barbara

lise-chLise Charmel

mimihMimi Holliday

Luna-MaeLuna Mae

Corsetry and bodysuits, always a French theme were executed by many international resources

Untitled-20Andres Sarda & Marie Jo

Untitled-122Maya Hansen

Untitled-121Cadolle & Jane Woolrich

High Life Elegance: Glamour still matters

Untitled-123Harlow and Fox & Sonata Rapalyte

Prints: watery florals, non-print prints, bird, butterflies, nature, nature, nature.

Untitled-124Maya Hansen & Yes Master

madame-aimeMadame Aime

Let’s face it, I can’t possibly cover both these shows in 3 days and with Curve around the corner, my objective here is to earmark highlights. I took over 300 photos. I am happy to share a few here.

Share

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.