My View ~ Curvexpo NY: PART 2
Marlies Dekkers
Fashion ideas come from so many different places and how they inform design is what makes the creative process so interesting. Sometimes, it’s all about the message. There are so many mainstay businesses that are critical to the retail experience. They are the margin builders. But new direction can keep these essentials fresh. Again, I must reiterate that I did not see the entire market offer at Curve but I was able to sniff out some interesting direction. Here are some of the evolving trends that revealed themselves:
BACK STORIES
Marlies Dekkers and B*Up
Dear Bowie and Fleur’t
PJ Salvage and b.tempt’d
Huit
Le Mystere
Addiction
Claudette and Cache Coeur
Fantasie and Mimi Holliday
Wacoal
BODY LANGUAGE
Bluebella and Thistle & Spire
Claudette and Rago
Commando and Huit
EMBROIDERED STATEMENTS
Lise Charmel
Huit and Fantasie
Aubade
Natori
I.D. Sarrieri
Barbara and Lou Paris
Mimi Holliday
Jolidon (Prelude Milano)
THE DETAILS UP THE ANTE
Fleur of England
Jane Woolrich
b.tempt’d
Loveday London
Barbara
Foxers
Curvy Couture
GOLD STANDARD
Gilda and Pearl
Lou Paris
Maryan Melhorn
Empreinte
Marlies Dekkers
WASHED, DIPPED AND TIE DYED
Clo and Rock Cotton (speckle wash)
Rock Cotton ( Horizon wash)
Rock Cotton (mineral & vintage wash)
Love + Grace
Kiyomi
LOUNGE FOR DIFFERENT LIFESTYLES
Bluebella and Marika Vera
P.J. Salvage
Fleur’t With Me and Naked
Maison du Soir and Claudette
Laurence Tavernier and Barefoot Dreams
SPORT REVS UP
Wacoal
Curvy Couture
CURVES COUNT
Aubade
Elomi and Elila
Tia Lyn
SHAPEWEAR ICONS
Squeem and Rago
Janira and Simone Perele
BRIDAL
Ivette and Montelle on Lingerie Briefs
Jane Woolrich and Tullulah Love
Lonely and Louette
Maison Lejaby and Lise Charmel and Eprise
THE MEN’S MARKET CONTINUES TO EMERGE IN LINGERIE SHOPS
Saxx
Saxx
Muchachomalo
