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Holiday Bridal Musings ~ NK iMode

November 25, 2016

By ELLEN LEWIS

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Did you know that the most wedding engagements occur between Thanksgiving and Christmas? It is a goldmine for retailers whose port of call is lingerie. The fact that this is already gift giving season, the acceleration of bridal intimates makes this category a no brainer. I remember a Bloomingdale’s buyer telling me several years ago, that this opportunity was a definite focus for her. This is why I am so pleased to have been contacted by NK iMode as they resurfaced with an entirely new business model for their loyal clientele and the buyers who have sorely missed them in the wholesale market. Decamping from the traditional showroom and trade show business model, they have created two robust digital sites, one for consumers and another for buyers to showcase their merchandise. Long recognized for their beautifully executed sleep and loungewear available for sizes (charming XS to dazzling XL) they are rich rewards for a woman at any time in her life. Addressing many of their fan favorites in silky wedding whites and sheer bridal pastels, the collections become a perfect stage for their long awaited resurrection in the retail market.

NKiModesilk bridal lingerie on Lingerie Briefs

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NKiModesilk bridal lingerie on Lingerie Briefs

NKiModesilk bridal lingerie on Lingerie Briefs

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NKiModesilk bridal lingerie on Lingerie Briefs

NKiModesilk bridal lingerie on Lingerie Briefs

 

 
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BRIDAL BRIEFS

There is an alchemy between the Lingerie and Bridal Industries. Both worlds are devoted to the feminine self. The products revealed in this space are about beauty and self-esteem; their purpose to bring pleasure, passion and gratification to a woman’s life. We believe that feeling special is an important element in creating confidence and a sense of well-being. Bridal Briefs pays homage to that quest.

 

 



 

 

 

 

 

 

 

 

 

 

 

 

 

 

CONTRIBUTORS TO BRIDAL BRIEFS INCLUDE:

 
Ellen Lewis, editor/publisher of Lingerie Briefs
 
Adrine Bimanand, co-owner of Creative Touch Decor Boutique and wedding magazine Plush. Be sure to also check out Adrine’s
Wedding Blog.