Holiday Bridal Musings ~ NK iMode
By ELLEN LEWIS
Did you know that the most wedding engagements occur between Thanksgiving and Christmas? It is a goldmine for retailers whose port of call is lingerie. The fact that this is already gift giving season, the acceleration of bridal intimates makes this category a no brainer. I remember a Bloomingdale’s buyer telling me several years ago, that this opportunity was a definite focus for her. This is why I am so pleased to have been contacted by NK iMode as they resurfaced with an entirely new business model for their loyal clientele and the buyers who have sorely missed them in the wholesale market. Decamping from the traditional showroom and trade show business model, they have created two robust digital sites, one for consumers and another for buyers to showcase their merchandise. Long recognized for their beautifully executed sleep and loungewear available for sizes (charming XS to dazzling XL) they are rich rewards for a woman at any time in her life. Addressing many of their fan favorites in silky wedding whites and sheer bridal pastels, the collections become a perfect stage for their long awaited resurrection in the retail market.