Lise Charmel was created in France in the 1950s. As a reference signature of luxury lingerie, Lise Charmel enhances the beauty of women. A singular story in an exceptional expertise made by craft, innovation and art.
Renewal, wonder of creation every season, Lise Charmel has become the standard of couture throughout the world French lingerie. The company Lise Charmel was born in the 50s, and was revived in 1975 by Mr. Jacques Daumal. He revitalized the brand with fashion and trends, a constant concern for innovation and the integration of advanced technologies in lingerie. A communication strategy relied on the value of our products, a original set of beauty for a feminine, elegant woman. It enabled the brand Lise Charmel to enjoy today a leading position in the world of ladies underwear.
With its spirit of haute couture, it has become a by-word for luxury French lingerie throughout the world.
Today Lise Charmel positions itself as a group comprised of 5 brand names: LISE CHARMEL, EPRISE, EPURE, ANTINEA and ANTIGEL.