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Beyond the Beach ~ Skin Swim

August 4, 2017

Skin Worldwide Swim on Lingerie Briefs

No one who is breathing today can doubt that we are sailing on winds of change. The shifts in decades of established norms, political and cultural have been seismic in the past few years. This is a good thing, even if adjustment to the impact requires some serious analysis, growing pains and, initially, reluctant acceptance. In fashion, the influence is huge. Just last month at the semi-annual Interfiliere show, Concepts Paris heralded the arrival of “HYBRID classifications:  garments with multiple-end uses that can be worn in different ways and on different occasions.”  Next week in her blog, The Hybridization of Design, Tina Wilson carries the message to the street as she discusses and illustrates the impact of this trend on the Lingerie Market. Retailers and brands aware of this much bigger picture are on the cusp of something big.Skin Worldwide Swim on Lingerie Briefs

Skin Worldwide Ltd. has taken their established mission of “addressing the body” to an entire new level with the launch of their 2017 swim range. Based on their extraordinary success at the recent Cabana show in Miami, Skin Swim has hit a retail nerve. Designed to take a woman “from the beach to dinner, to a work out, or running to take the next flight” this collection tells a story of “swim she can live in”. Adhering to their edgeless, modern and soft lingerie signature, Skin has created refined shapes, some reversible, that integrate seamlessly into a ready wear wardrobe. Constructed in European swim crafted fabrics and produced in a dedicated swimwear factory, these styles offer a spectrum of choices for skimpy to full coverage fit needs. Recognized for their excellence in intimate apparel, buyers dived right in, positioning Skin swimwear as a real player in this category. I, for one, salute their initiative. As consumers blur the lines of once accepted fashion rules, the potential for lingerie brands is enormous. Amalgamated lifestyle dressing is the future and Skin has staked an early claim

Skin Worldwide Swim on Lingerie Briefs

Skin Worldwide Swim on Lingerie Briefs

Skin Worldwide Swim on Lingerie Briefs

Skin Worldwide Swim on Lingerie Briefs

“When the Winds of Change Blow,
Some People Build Walls and Others Build Windmills ” ~ Chinese Proverb

 

 
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Swim Briefs

 
 

SWIM BRIEFS
Contributing Authors

 
ELLEN LEWIS
 
KIMBERLY BERGER
 
Ellen Lewis, Publisher of Lingerie Briefs: My merchant’s curiosity has taken me on a swimwear journey from the Miami Swim show to many shops whose robust businesses claim between 10 – 20% generated from swimwear. We began this swim column in order to highlight this potential. My research has led me to a very interesting conclusion: Swimwear is a fit business parallel to Intimates, but Swim stores and Bra Fitting stores approach the process in very different ways. Fit is priority, absolutely, in both venues, but the similarity really stops there.
 
 
Kimberly Berger is the founder/owner of Lion’s Lair Boutique Located in Islamorada in the Florida Keys. Established in 1996, Lion’s Lair Boutique has become paradise for the well-endowed and hard to fit woman. Specializing in larger cup sizes and plus sizes, Lion’s Lair offers the largest selection of cup sized swimwear, lingerie and clothing in the United States, quite possibly the world. Kimberly and her staff were the first to introduce the ‘swim bra’, an underwire garment that is designed to be worn under a tankini shell. The ‘swim bra’ offers the larger cup customer the same support as a bra but is made out of fabrics designed to get wet. Kimberly shared the concept with the designers at Eveden and shortly thereafter Elomi Swimwear was born. Designers from all over the world come to visit and consult with Kimberly and her staff who have truly become the voice of the consumer. It has become a destination store to woman seeking hard to find sizes, and an exceptional shopping experience.