Audio Interview with Emily Lau, Founder of The Little Bra Company

October 8, 2017

by DEEDEE CROSLAND ~ Audio Briefs

Emily Lau founded The Little Bra Company in 2007 out of a personal need and desire to create beautiful bras that fit petite and smaller-framed women. Audio Briefs‘ Deedee Crosland interviews Emily and explores her efforts to balance a start-up brand with her successful career as a television producer. Ultimately her passion for designing and manufacturing niche bras for petite women won. The Little Bra Company is now an internationally shopped brand specializing in hard to find smaller band and cup sizes.

Listen to Deedee’s interview with EMILY LAU

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The Little Bra Company® bras are different because we design our bras especially for petite and smaller-framed women. Our scale is based on a petite body type, so our proportion is based on a smaller figure. Just like a petite pant fits a petite woman better, TLBC’s bras fit the same way. (Note: The petite customer in the intimate apparel world is not necessarily just 5’4” and under. We have taller customers who happen to have a smaller rib cage and/or bust frame who fit our smaller bras better as well.)

Aside from just the fit, we are providing the petite woman with a complete bra wardrobe that she never had before. Now, she has options–everything from a fashionable lace push-up bra, to a lightly lined t-shirt bra. Throw in a great fitting strapless bra and a flattering sports bra, and you will have everything you need in a lingerie drawer. We learned over the years that even in this petite size range that there are different body types. Therefore, now we also offer the petite customer the option of a wider-set or closer-set bra.

About the owner and founder, Emily Lau

I started The Little Bra Company® in 2007, because I couldn’t find any attractive bras that fit my smaller frame and chest. The bras that fit better looked like training bras, and the ones that were sexier did not fit quite right. Many of my petite friends shared my lament, and so I created a collection of bras that fit and flattered our specific body types better.

Today, The Little Bra Company® offers a full bra wardrobe for the petite customer, and every bra has some thoughtful design element that will help give you a boost in more ways than one. Thank you for sharing my love of lingerie, and for choosing TLBC for your lingerie wardrobe. After all, GOOD THINGS DO COME IN SMALL PACKAGES®”!