California Cool – Eberjey
By ALISON CONNOLLY
Given my background in the lingerie industry (having owned the luxury lingerie boutique Faire Frou Frou for nearly a decade), it’s not uncommon for people to still ask where I shop for lingerie or which brands I recommend. This particularly held true this holiday season, as friends and colleagues were in search of the perfect gift for the special lady in their life. It turns out that the one brand I consistently recommended was Eberjey. And rightly so! This brand appeals to me on several levels, but it really comes down to the fact that Eberjey has a delightful balance of designs that are flirty and sexy, but also practical and comfortable. It’s youthful, but works for practically any age; a romper or bralette/panty for the younger customer, a robe or pajama set for the older customer. And vice versa, really. The colors and fabrics used for their collections are on-trend, but not overtly trendy. I am especially drawn toward the relaxed California-bohemian vibe of their catalog images and soft breezy tones of their color palette. It’s all very NOW. It also doesn’t hurt that some of the most popular social media influencers (such as @juliahengel and @emilyschuman) are often sharing images wearing Eberjey (whether an endorsement or not, I’m influenced!).
The following images are from the current Holiday 2017 campaign, along with a few images from the Fall 2017 season. All of these looks are currently available for purchase at www.eberjey.com