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elila

By HOLLY JACKSON

Elila Curvy Figure Chloe Bra 2818 as featured on Lingerie Briefs

Being home so much for the past six months has really made me appreciate the basics in my wardrobe. I used to love getting dressed up everyday, but like the rest of us I’ve spent lockdown and beyond in sweatpants and jeans. I’ve quickly learned to appreciate a great fitting basic, like my favorite Universal Standard jeans and my Elila Chloe Bra.  They fit perfectly, they make my figure look better and … Read More


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By HOLLY JACKSON

Tulip Embroidered bra from Elila on Lingerie Briefs

I’ve been going through a phase over the past few years where I’m fascinated by textures. Whether it’s a great piece of embroidered lingerie or just petting an antique piano shawl in a local store, I love the look and feel of textured fabrics with elements that put them over the top. While that trend has taken off in other sections of the lingerie industry, it hasn’t really hit the plus size … Read More


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By HOLLY JACKSON

Elila Bras for Curvy Girls on Lingerie Briefs

My grandfather was a last minute shopper. He wasn’t much of a gift guy – in fact, my mother has lots of memories of sale gifts hastily wrapped in newspaper for many special occasions. But not when it came to my grandmother’s birthday.. He would walk into the fanciest lingerie store in town and buy a full matching set for his wife, instructing them to wrap it beautifully and make it look … Read More


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elila

When we were children, my grandmother would travel east from Ohio to visit us in NY staying several weeks in my brother’s bedroom. He moved in with me next door and both of us shared the bathroom with Sylvia. One of our favorite pastimes was to peak into the shower where her lingerie was hanging to dry.  We would count the rows of hooks on her bra; 16 if I recall.  This was very funny … Read More


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elila
Last week, when I finally had the opportunity to review the Elila collection, I was first and foremost impressed with the architecture of these bras.  Like a building built to sustain any untoward event, the styles offered by this 10 year young brand have been carefully crafted with technical expertise. Meeting with founder and designer Ellen Jacobson, I learned that she had been well-schooled in her trade by her grandmother, the original author of the … Read More


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By Kim Caldwell

Hurray for Elila

Women often ask me “What is the most popular cup size that you fit?” and I inform them that it really ranges. In one day of bra fitting, I can help a 32A, a 40C and 34G, with the majority of my clients fitting into F, G and H cups. All day long. And while many women think that’s “really big”, I braducate them on what an F, G or H cup … Read More


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Curve NY A/W 2024: My Take

By ELLEN LEWISAubade at Curve NY featured on Lingerie Briefs

Without a doubt, the foundations business is a force at the Curve NY show.  It is a showcase of practical, functional, solution based, and fashionable bras and panties. However the prevalence of sleepwear and loungewear, traditional, eclectic, elegant and commercial can not be ignored. There was a plethora of pajamas, lounge pieces and soft support styles all focused on comfort first.

Adding to this mix is the networking element, the extraordinary … Read More


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