Lingerie Briefs Blog ~ by Ellen Lewis

Studying abroad at the age of 19, I was on an excursion to the art capitals of the world when I saw my first piece of classical sculpture in Rome.  Viewing the pure white marble miracles of Michelangelo, I was emotionally transfixed.  How could anyone create such a detailed execution of the human body from such a mundane material?    Later, in Paris, I witnessed the evolution of this art form from the perfection of classicism to the emotion of impressionism in Rodin’s ardent extraction of passion from a piece of stone.   Sculpture and its ability to liberate the humanities from inanimate objects became my artistic focus.  But, it was Constantin Brancusi’s revolutionary ability to hew an abstract ideal from a basic substance that marks him as a pioneer of the modern movement.  His works are elegant and simple statements that break traditional boundaries.  My favorite is the ethereal Bird in Space, a sophisticated suggestion of the freedom of flight.

Brancusi’s method of carving utilitarian materials into romantic visions came to mind when I first saw the 2010 fall collection from Rosy Lingerie.    The Rosy brand utilizes classic intimate components; lace, embroidery, tulle and satin to create bras and panties that are both whimsical and modern expressions of the generosity of the female spirit.  I was particularly drawn to the Sublime molded padded bra (171-2555) because of its modern architectural style rendered in a sexy, retro juxtaposition of ivory satin and sheer black tulle.  Completely void of lace, this bra, offered with a string (30-2555) or brief (61-2555) panty, is a provocative statement of independence and allure for a woman who prefers a contemporary approach to femininity.  Although the Sublime collection satisfies those who prefer the clean lines of untrimmed, but intelligently rendered lingerie, the Rosy brand, in its entirety, is a garden of liberating and visual delights; very French, very artsy and a pleasure to own.

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“Don’t look for mysteries; I bring you joy.”     Constantin Brancusi

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wholesale inquiries: anna@milltexgroup.com

Available At:

Bloom Lingerie:  Hingham, Massachusetts

Brooklyn Fox Lingerie:  Brooklyn, New York

Journelle:  New York City, New York

Flirt Boutique:  Saint Paul, Minnesota

Underthings:  Chicago, Illinois

Claire De Lune Lingerie: Overland Park, Kansas

Bardot Lingerie:  Millburn, New Jersey

Dolce Bella Fine Lingerie:  Woodlands, Texas

Luxe Lingerie: Beverly Hills, California

A La Folie:  Berkeley, California

My Boudoir:  San Francisco, California

Yves Lingerie: Roseville, California

Migonette: Providence, Rhode Island

Ellas Room:  Boise, Idaho

Coeur: Philadelphia, Pennsylvania

Figleaves.com: On Line

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Fruit De La Passion is pleased to announce the winner of the Biju Gold Mask:  Gina Mastrangelo, owner of Bosom Buddies Lingerie in Paoli, Pennsylvania

Blush Lingerie is pleased to announce the winner of $1000 @ retail off the Spring 2011 order:  Deb Jacarino, owner of Fripperies Lingerie in Mystic, Connecticut

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“CURVE ALERT”

With a steady flow of 2500 retailers, there was an upbeat atmosphere at the Curve NV show.   The So Swim So Curve Fashion Show was the peak of the Las Vegas show.  CURVExpo  is already preparing for the Fall 2011 exposition to be held in Las Vegas at the Venetian Hotel Feb. 15, 16, 17  and in New York City at the Javits Center Feb. 21, 22, 23. Click here to view pictures of the show

Click here to read Press release

I suppose one could say that I am a professional shopper.  Searching the market for new ideas and inspiration is a very creative process.   The best part of the journey is happening upon something brand new, which I have not seen before, that makes a clear and prescient statement and begs me to listen.   I have traveled worldwide to find source information with the potential to inform a new product or produce new business for a store.  I cannot deny that I have personally been caught up in the shopping “zone” and I have a few individual purchases in my possession that I probably could have lived without.  But, all of life is a learning curve and one thing I have mastered along the way is how to determine what is worth the investment and what needs to be left behind.  When I first find something I like, but for some reason question the necessity of buying, I walk away.  The trick is to wait and see if the first impression lingers, bites at your subconscious and tells you that you need to learn more.  If the first impression becomes a lasting impression, there is more there than meets the eye.

Being of curvy stature, I understand the necessity of wearing a well-engineered bra.  Comfort, quality and appeal are important and I spend the necessary money to achieve these results. A year ago, while searching for a t-shirt bra in NYC, I tried on a seamless style from Empreinte, a luxury line from France,  new in the USA.   Technically designed moulded Chantilly lace is the signature of the Melody Collection and an exclusive and innovative trademark of the entire Empreinte brand.   Recognized for its “revolutionary lift effect”,  this bra, with its deeper cups, fit me as if it was made to measure and it appeared invisible under my clothes.    However, I wasn’t convinced that it was worth the price.  Even I, with my insider’s knowledge, could not bring myself to purchase it.  I did not believe that I could afford it and I was not uncomfortable with the brands I currently wear.  Not everyone can indulge in a perfectly cut diamond.   None the less, this bra surfaced in my conscience every time I dressed for work and wanted a flawless fit that was ultra-feminine and would feel effortless throughout a long day; and so, I finally bought it.  It is clear to me that the investment was worth the cost.  True value never disappoints.

“Price is what you pay.  Value is what you get”…. Warren Buffet

Available At:

Trousseau:  Vienna, Virginia

Jenette Lingerie:  Los Angelos, California

Alla Prima: San Francisco, California

Bits Of Lace:  Charleston, South Carolina

Zoe and Company:  Concord, New Hampshire

Town Shop:  New York City, New York (uptown)

La Petite Coquette: New York City, New York (downtown)

Intimacy:  All Stores

Melmira:  Toronto, Ontario

Diva Lingerie:  Winnipeg, Manitoba

Diane’s Lingerie: Vancouver, British Columbia

Bra Chic:  Ottawa, Ontario

Lyla Collection:  Montreal,Quebec

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CLICK HERE to win an intimate surprise from FRUIT DE LA PASSION

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“CURVE ALERT”

With a steady flow of 2500 retailers, there was an upbeat atmosphere at the Curve NV show.   The So Swim So Curve Fashion Show was the peak of the Las Vegas show.  CURVExpo  is already preparing for the Fall 2011 exposition to be held in Las Vegas at the Venetian Hotel Feb. 15, 16, 17  and in New York City at the Javits Center Feb. 21, 22, 23. Click here to view pictures of the show

Click here to read Press release

When I think about why I love lingerie, I always fall back on the concept of Body Art.  In the same way that color or shape can define a blank canvas, lingerie defines the female form.  Allowing the body to emerge, a woman’s lingerie is a personal expression of her most intimate self.  Artistic expression has always been my passion and so when I discover a new idea that addresses this feeling, I am always interested.  Last week, I attended the Curve NY Lingerie Show and spent three full days reviewing many lines with great new product.  There is much to celebrate in the Intimate Market and by the end of the exposition I was thoroughly saturated with information.  There is a lot to write about in the coming weeks.

But it was not until the last hour of the show, while sipping some wine at my friend Eliane’s stand that I happened upon a superior new product that literally made my day.  Veronique Gautier, V.P. of N.A. Marbella Company walked by the booth wearing body ornaments on her shoulder and wrist that were simply gorgeous.  Mesmerized, I stopped her to inquire and discovered that she was shopping the lingerie and accessory show to explore potential USA markets.  Intrigued by the concept of removable tattoos, I was quickly told that Marbella Collections, from France, preferred to be presented as luxury body jewelry, conceived by artists who use a variety of upscale components such as Swarovski crystals, real gold glitter, pearls, Calais lace and natural pigments to create unique designs ranging from $20 to $450 at retail.  Backed by a special adhesive developed with a pharmaceutical company, they are reusable up to 10 times, after which, a small tube of hyper allergenic adherent allows the wearer endless uses.

The variety of choices offered in this collection coupled with the lack of permanence and therefore the ease at which these decorations can be manipulated on different parts of the body fascinate me as an alternative to the current trend in body tattoos.  Even though I actually can see the beauty in some of the more detailed and artistic works emerging from tattoo parlors, I often wonder if a woman’s changing tastes might make her question why and where she once chose to brand herself.  Marbella’s body jewels offer a perfect and safe alternative, satisfying a never ending female desire for beautiful adornment and the luxury of changing her mind.  If I had a lingerie store, I would perceive these skin jewels as a perfect intimate solution.

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“Your body is a temple, but how long can you live in the same house before you redecorate?”…unknown

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Contact Veronique Gautier at veronique.gautier@marbellaparis.com

New York: 1 917 434 6149     Paris: +33 1 55 28 17 66

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CLICK HERE to win an intimate surprise for your store from FRUIT DE LA PASSION

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CURVE ALERT

Be part of the fashion world at CurveNV Las Vegas

Where: The Venetian Hotel, level 1- taxi and shuttle bus drop off

CURVexpo will reimburse your taxi fare up to $10 - From the Convention Center to CURVENV @ the Venetian Hotel : FOR RETAILERS ONLY

Who:  More than 230 brands – 70 new brands

How:  Celebrate the first Swimwear Fashion Week in Las Vegas by attending special events

Cocktail party by Perry Ellis, The SO CURVE So Swimwear Fashion Show, “How to boost your sales” Swimwear seminar, “Raffle in the Men’s World”.    More information on events click here

I was married in City Hall with two witnesses present.  After the ceremony the four of us went to dinner at a beautiful local restaurant.    I could never quite grasp the point of a lavish affair and all the chaotic fanfare that accompanied the planning process.  It seemed, at the time, like an elaborate waste of money for a one night stand.   I never really grew up with the fantasy of walking down an aisle in a fairytale dress.   I think it was because of my natural proclivity for flying below the radar.   I do not relish being the center of attention.   So I am trying to figure out why I am so captivated by the whole wedding planning business and all the hoopla that it embodies. Maybe it’s the poetic potential of the affair, or the artistry of the bridal dress but I am intrigued by the process and the drama of the final production.  Not usually a fan of reality TV, I have to admit that my recent discovery on We TV of David Tutera’s wedding makeover show, “My Fair Wedding”, has become a guilty pleasure.   He fulfills one girl’s impossible fantasy turning it into a dream come true while imbibing it with a touch of class.  Every detail is addressed, including special treats designed to make sure that the she will be the center of attention.  It does not matter if a girl needs financial support or she is Chelsea Clinton, every bride deserves to be a Queen For A Day.

That is why I think that the novelty Intimate Apparel items offered by The Classy Bride brand are such clever gifts.  This is a collection of casual tank tops, panties and PJs that are individually defined with a variety of wedding logos that focus on the bride.  My favorite design is the flirty white terry resort robe with a robin egg blue grosgrain ribbon belt and matching embroidery that proclaims the optimistic promise:  “Happily Ever After”.   This one size wrap (9479HEA) not only serves as a pre-nuptial make up robe but also is a great travel garment for the honeymoon trousseau.    It does not matter what label she wears, this gift will garner attention and secure her status as a Classy Bride.

“Dreams Really Do Come True”

Available At:

thelittleflirt.com: on line

Tender Is The Night:  Westwood, New Jersey

Lingerie Lounge:  Mammoth Lakes and San Diego, California

Sisters 3: Arlington, Virginia

Underthings:  Chicago, Illinois

Ribbons and Bows:  Lubbock, Texas

Bosom Buddies: Paoli, Pennsylvania

Sweet Blossoms:  Doylestown, Pennsylvania

The Dain Shop:  Morristown, New Jersey

Madame Pierie: Albany, New York

Secret Me:  Cedarhurst, New York

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CLICK HERE to win an intimate surprise for your store from FRUIT DE LA PASSION

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CLICK HERE to RSVP for  CURVENV Las Vegas events August 16, 17, 18 @ the Venetian Hotel

Monday August 16-
- 9 A.M. : Get together breakfast for retailers
- 2 P.M : ‘’How to Boost Your Swimwear Sales’’ for retailers
- 6 P.M. : Cocktail and informal Fashion Show ‘’Paradise Uncovered’’ by Perry Ellis International
Tuesday August 17
- 7 P.M.sharp : ‘’The SO CURVE SO SWIM’’ Swimwear Fashion Show @ the MGM with CRAZY HORSE dancers

Wednesday August 18
- 12 P.M : Raffle in the Men’s world with amazing prices : hotel rooms, flight tickets, gift bag

I love horses.  They are my passion and my escape.  A classic symbol of power and strength, they have served mankind throughout history with fortitude and courage.  The feeling of abandonment and freedom I feel as I cantor on the back of a 1000 pound animal who is in total sync with the subtle cues that my body delivers is my greatest pleasure.  But more important than any other sensation is the nurturing bond I feel just being around these equine beauties.  Gentle by nature, independent in spirit and loyal friends, horses are the total embodiment of sensuality and confidence. They have often been associated with femininity and grace.  I understand this metaphor, because their very presence frees me from my daily constraints, brings me peace and makes me feel alive.  Horses are my “fix”.

It’s not often that an article of clothing can deliver the same feeling of emancipation that embraces me when I ride; so imagine my excitement when I tried on Panache’s Solution Cami Top with its fully built in underwire bra. I felt so liberated.  Often restricted in my wardrobe choices because I am endowed with a “curvy” girl bust line, going “braless” has never been an option.  Fit and function have been my focus.  The Panache camisole (OV-15) solves this need and still allows me the opportunity to wear this simple fashion without exposed straps and telltale lines.  It is constructed with a fully concealed signature Panache bra that guarantees superior lift and support . Developed in soft Cotton Lycra, the longer length enables a smooth and sensual shape.   Available in four colors from 32 – 38 D through H Cup, Panache has designed a garment that affirms a sexy declaration of Independence.  Lingerie has come a long way.

“Horses lend us the wings we lack” …Pam Brown

Available At:

Intimacy:  All Stores

Jenette’s Bras: Los Angelos, California

Lion’s Lair:    Islamorada, Florida

Ann’s Bra and Lingerie:   Shiloh, Illinois

Bra Genie:  Mandeville, Louisiana

Dorne Corset Shoppe:  Silver Springs, Maryland

Bra-Vo:  Royal Oak, Michigan  http://bravointimates.com/

Intimate Designs Ltd: Independence,  Missouri

Sal-Liz Lingerie Inc: Flo Wood, Mississippi

Zoe and Co:  Concord, New Hampshire

Lingerie By Susan:   Edison, New Jersey

Sweetest Sin Boutique:   Red Bank, New Jersey

Blum’s: Oklahoma City,  Oklahoma

Breakout Bras:  Greer, South Carolina

Kiss and Makeup:  Richmond, Virginia

Dawn’s Bra-tique Ltd:  Edmonton, Canada

www.barenecessities.com:  on line

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CLICK HERE to win an intimate surprise for your store from FRUITS DE LA PASSION

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“CURVE ALERT”

CLICK HERE to RSVP for  CURVENV Las Vegas events August 16, 17, 18 @ the Venetian Hotel

Monday August 16-
- 9 A.M. : Get together breakfast for retailers
- 2 P.M : ‘’How to Boost Your Swimwear Sales’’ for retailers
- 6 P.M. : Cocktail and informal Fashion Show ‘’Paradise Uncovered’’ by Perry Ellis International
Tuesday August 17
- 7 P.M.sharp : ‘’The SO CURVE SO SWIM’’ Swimwear Fashion Show @ the MGM with CRAZY HORSE dancers

Wednesday August 18
- 12 P.M : Raffle in the Men’s world with amazing prices : hotel rooms, flight tickets, gift bags…

During an art class that I took in college, we were taken outside on campus and told to draw a tree.  By the end of the class, I had filled the sketch pad with the furrows and shadows of one branch of an enormous oak.  For me, the experience presented itself in the details of the image.  The instructor was, in fact, pleased with this result as he explained to the class that an object is lifted to an art form when we focus on the basic elements of the design and recognize their worth.  The details can change an ordinary encounter to an extraordinary event and an everyday item to a unique statement.  I have always had this knack of zeroing in on the essence of a thing to identify its heart and determine its real value.  It does not matter if it’s a one little flower growing in an abandoned lot or a delicious sauce inspiring a simple pasta dinner.  It could be a single colored umbrella breaking the monotony of an endless rainy day.  For me, the details in a situation are the test of its worth.  The details transform the plain to the poetic.

A league of  Intimate Apparel designers have been inspired by the timeless designs developed for the Eileen West brand. There have been many renditions over the past 30 years, but Eileen’s original version of the white cotton lawn nightgown still remains the quintessential classic sleepwear piece.  Fine embroidery, delicate pin tucking,  heirloom laces,  individual hand painted prints, tiny crystalline and shell buttons and soft lingerie finishes on 100% natural fabrics raise these designs to a level of elegance and grace.  The added touch of a generous sweep in 5 separate sizes, speak to the quality and romance of the style.  Above and beyond their utilitarian mission, these pieces are collectible and ageless treasures.

“Perfection consists in not doing extraordinary things, but in doing ordinary things extraordinarily well” …Angelique Arnaud.

Style # E543778 will be available in October at:

Lace Silhouettes:  Lahaska, Pennsylvania

Town Shop:  New York City, New York

Underpinnings:  Santa Fe, New Mexico

Lady K Lingerie:  Denville, New Jersey

Glamour House:  Santa Barbara, California

Glass Butterfly:  Gresham, Oregon

Cedar Chest:  Northhampton, Massachusetts

Lingerie Collection:  Dallas, Texas

Mrs. Robinson:  Providence, Rhode Island

Serene Comfort:  On Line

Herroom:  On Line

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CLICK HERE  to win an intimate surprise for your store from FRUIT DE LA PASSION

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“Curve Alert”

Cegid, the renown international softwear company will conduct two breakfast seminars at CURVE NY.   Join me to discuss “How to increase your cash flow”

Monday, August 2, 2010 @ 9AM for retailers

Tuesday, August 3, 2010 @ 9AM for vendors

I am a product of the 60’s; on campus during the devastating drain of the Vietnam War and all the disillusionment that that decade wrought as it was catapulted from the harmony of the Beatles and the youthful promise  of JFK to the depths of  alienation and dissent.  I understand this generation’s fear and frustration with current events.  The impact is everywhere, more poignant for me, perhaps, as I witness the particular angst of my children and their peers, all in their 20’s, as they struggle to find some level of personal peace.  In the 60’s, the Peace Symbol defined a messianic dream for a better world.  It never lost its meaning, but it faded into the background, like many archeological tokens that when uncovered reveal a cultural history rich with lessons well suited for current affairs.  And here we are, 40 years later as history recycles itself and all of a sudden this emblem of hope seems relevant again.

When I saw the new Peace Out Nightshirt (OUT-NS)  from P.J. Salvage, I was surprised at my visceral reaction, not only on a personal level but also as a merchant.   A simple twist on an established icon, a slight change in design detail or the use of an innovative fabric always defines the P.J. Salvage brand.   Rendered in sun dusted colors, the graphic execution of the iconic peace symbol has transformed this traditional sleep shirt style into a contemporary design.  But, it is the drape and hand of P.J. Salvage’s phenomenal new “Butter” fabric that provides a unique sensual satisfaction that marks this classic nightshirt as a moniker of contentment.  Knit in a special blend of cotton modal, this jersey construction brings a whole new level of softness to the Intimate Apparel Market.  Once again, something old is new again.

“Honor the Past.  Live in the Present.  Create the Future”

Available At or Coming Soon:

Georgie Girl:  Haddonfield, New Jersey

Night and Day:  Andover, Massachusetts

The Fitting Touch:  Birmingham, Alabama

Lacy’S- The Top Drawer: Edwards, Colorado

The Cotton Club:  Houston, Texas

The Hope Chest:  Haverford, Pennsylvania

Cheeks:  Pittsburgh, Pennsylvania

Wish List Boutique:  Southampton, Pennsylvania

M. Fredric:  Agoura Hill, California

The Lingerie Lounge:  Mammoth Lakes, California

Fred Segal:  Los Angeles, California

The Hen House:  Spencer, Iowa

Cocoa:  Terre Haute, Indiana

Rare Pair:  Northfield, Minnesota

Bloomingdales:  Select Stores 212 705 2000

Herroom.com:  On Line

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LAST CHANCE:  Click Here to WIN $1000 of retail merchandise from BLUSH LINGERIE. Contest is exclusively for retailers and e-tailers who will be attending Curve NY and Curve NV.

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“CURVE ALERT”  The Place to be for Lingerie and Swim

New York: August 1, 2, 3, 2010

Las Vegas: August 16, 17, 18, 2010

CLICK HERE for Privileged Hotel Rates * Airfare Discounts * Custom Retail Events * Live Entertainment * Classy Venues * Brand Preview * Easy Registration * Vendor Appointments.

I love to read.  Many authors are harbored in my home library;  but Stephen King was never a resident until several years ago when I saw  The Shawshank Redemption on television and learned that he had written the book.  I had always assumed that King’s prolific output was anchored completely in the horror genre and that his popularity, certainly well earned, was due to such tomes as The Shining or Carrie.  But after I saw the movie, I decided to delve deeper into King’s body of work.  Subsequently, I read The Green Mile and The Girl Who Loved Tom Gordon and relearned an important lesson; never judge a book by its cover.  Now I am a fan of this fantasy fiction writer for whom my initial impression belied the depth and breadth of his craft.

When I first saw the Demi-Cami from Second Base, I could not figure out the point of another camisole being offered in the market.  Even when Jenni Horn, designer and owner of the brand sent me a sample, I had my doubts.  If it had not been for the extraordinary hand feel of the silky soft eco- friendly fabric in which it is constructed, I am not sure I would have even tried it on.  After all, I have seen a lot of cropped camisoles meant to add a necessary layer of modesty to an outerwear look, but I have never found one before now that solves this problem without feeling like added bulk. However, this one, engineered in siro-micro modal and spandex, is opaque enough to cover my bra, yet light enough so that it feels invisible on my body. Pictured here is “Meredith” the tank top version.   Available in 9 colors, it provides the finishing detail for a variety of outfits.  Five separate styles make this solution cami popular with a bevy of consumers from petite to plus size.   Add an instant basic to your underwear collection.

“When you realize the difference between the container and the content, you will have knowledge.”  Idries Shah

Available At:

Braserie, Dearie!:  Erie, Pennsylvania

The Maddox Shop:  Dallas, Texas

She She:   Geneva, Illinois

Town Shop:  New York City, New York (uptown)

La Petite Coquette: New York City, New York (downtown)

Baby Bump Maternity:  Salt lake City, Utah

Blue Moon Activewear:   Clayton, Missouri

Freckles:   Carrollton, Georgia

Je’Riel:  Hermitage, Pennsylvania

Kiwi Design – Brooklyn, NY

L’Attitude:   Boston, Massachusetts

Londo Mondo:   Chicago, Illinois

Purple Lizard:  Phoenix, Arizona

Saffron Boutique – Escondido, California

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Reminder:  CLICK HERE to enter to win $1000 of retail merchandise from BLUSH LINGERIE Contest is exclusively for retailers and e-tailers who will be attending Curve NV and Curve NY

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“CURVE ALERT” (Click here)

Join Us at CURVE NY August 1, 2, 3, 2010 for a host of SPECIAL EVENTS

RSVP asap (Seats are limited)

*Get Together Breakfast for Retailers

*Cegid Breakfast and Seminar for Retailers  and Vendors

*Lingerie and Swim Trend Seminar by Group Carlin International

*The So Curve, So Hot Party

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It is July 4, 2010 and I am lamenting my absence from my traditional  Independence Day venue:  Schroon Lake, NY in the Adirondack Mountains. In this small mountain town, the virtues of Americana, from the annual Main Street parade, to a lakeside picnic and fireworks exploding over a darkening sky remind us of the values of our heritage while serving up a visceral promise of hope and change.  I have witnessed a bevy of pyrotechnic displays in my ever lengthening life, none more spectacular than the explosive eye candy provided by the world renowned Grucci brothers on the Hudson River in NYC.  I even had the opportunity of a firsthand viewing on the Macy’s executive boat while working there.  When it comes to pure glamor, nothing can compare.  But this holiday is not just about sizzle and sass; it also evokes a sense of respect for America’s ability to transcend the past and bring it into the present.

No one manages this transition from old to new quite like Kaya and Helena Stuart, the creative souls of the Only Hearts Brand.  Expert at interpreting the romance of the past to add a provocative spark to a woman’s wardrobe, they have now zeroed in on the iconic bloomer and designed a modern bicycle panty in several of  their signature Intimate groups including, Second Skins and the  Feather Weight Collection.   Historically perceived as an undergarment whose purpose was to provide a bit of modesty, they have evolved this panty style into an alluring bit of lingerie meant to peek out from underneath and provide a  seductive pop . Available in several lengths, the mini bike short (2174) shown here with the matching convertible strapless U wire bra (1116) is part of the Only Hearts Second Skins line.  With just a glimmer of lace, it is a sexy, yet understated ready to wear accessory.   Add some inner sparkle to your outerwear style.

“Things don’t change. You change your way of looking, that’s all.” Carlos Castenada

Available At:

Only Hearts: New York City, New York                Santa Monica, California

Matti D:   Del Mar, California

Lillies & Lace: Armonk, New York

Ilene’s Boutique:   Westlake Village, California

Allure Lingerie:  New York City, New York

Billy’s Fashion:   Tarzana, California

Shopbop.com

Herroom.com

A briefafffair.com

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Click Here to Win $1000 of retail merchandise from BLUSH Lingerie. Contest is exclusively for retailers and e-tailers who will be at Curve NV and Curve NY.

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“CURVE ALERT” (click here)

“The So CURVE, So SWIM Fashion Show at Crazy Horse Paris: 8/17/2010 ( MGM Grand)

CURVENV Las Vegas August 16,17,18 2010 inaugurates the 1st Las Vegas Swimwear Fashion week.  The largest/strongest swimwear group ever

“More than 50 Brands”

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I am definitely not a Shakespearean scholar. I have difficulty trudging through the Old English verbiage, but I cannot deny that the renowned bard was a great artist.  His plays were the foundation for countless renditions of original plots that flowed from his imagination and have continued to fuel story lines to this day.  Understanding his writing is essential to understanding literature.  It’s just that I prefer to witness this artistry visually.  The production enables the narration; thus, the elaborate costumes and passionate execution by skilled performers support a message that is sometimes difficult to understand but worth delving into.  With Shakespeare things are not always what they seem.

I have been watching  Affinitas Intimates for the past year after having reviewed the brand with a client at Curve.  Initially, I assumed that the great price points of this sassy line had to mean there was a hidden flaw.  When I first saw the Helen Collection, in particular the colorful satin poly bustier (W2-HO7) and hipster (W2-HO5) with its black lace overlay, I was amazed at the visual impact and the level of design detail.  Frankly, I was surprised at how well it fit.  I do not like to mention prices, but believe me this is a steal.  It’s hard to believe that these seductive styles  executed with a french  flair in exceptional materials are so affordable.  The bustier is so popular, that it is now available in six colors, with the introduction of  Midnight Blue  for summer.  All I could think of when I saw this sultry edition of the original style was sexy evening wear worn on a hot summer night under black starlit skies.  Maybe the fairy Puck will be hiding there ready to sprinkle a potion into a would be lover’s eyes.

“Perception is not always reality”

Available At:

Dollhouse Bettie:  San Francisco, California

Camoflage:  Santa Cruz, California

Dutchess Boutique:  Campbell, California

Fanny Wrappers:  San Luis Obispo, California

Adrienne Clarisse:  Libertyville, Illinois

M Passion:  Dublin, Ohio

The Pussycat:  Pittsburgh, Pennsylvania

Sophisticated Lady:  Murphy, North Carolina

Flirt Boutique:  St. Paul, Minnesota

La-De-Da:  Webster, Texas

Rebecca Kathleen Boutique:  San Antonio, Texas

Whispers:  Milford, Connecticut

Herroom.com

LaurenSilva.com

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Congratulations to the winner of the Second Base demi cami contest: Julian Gold –  San Antonio, TX
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Click Here to Enter to win $1000.00 worth of retail merchandise from BLUSH Lingerie! Contest is exclusively for retailers and e-tailers who will be at CURVE NY or NV.

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“CURVE ALERT” (click here)  

“Paradise Uncovered” by Perry Ellis International Group:                  Party 8/16/2010

The first Las Vegas Swimwear Fashion Week

See the largest/ strongest group of the best swimwear brands! “More than 50 brands”

I was never really a soccer mom.  My children focused on other sporting disciplines, figure skating, swimming and baseball.  However, I got a lot of exposure to this global phenomenon from my sister, who was the Executive Director of MSI (Montgomery Soccer) in Maryland and her husband, who was a national soccer referee.  Believe me; I have heard the war stories.  This sport has crept into the American psyche via the youth of our country and even though the fan base in North America cannot compare to the universal obsession of what the rest of the world calls “football”, I can guarantee, that interest is rising.  Right now, the World Cup is dominating the hearts and souls of the International community and even in the USA, we are following the progress of our team as they vie for respect in this athletic spectacle.  The patriotic fan base and easy access to international coverage has made the worldwide viewership of this sporting Goliath larger than the Olympics.

How clever of Calvin Klein Underwear to take advantage of this event with their special edition of X-Global Trunks (U8816) designed for their X Brand underwear collection.  I found them while shopping for Father’s Day, but I have to say, these are not your father’s boxers!   In a body defining low rise fit, these cotton modal trunks are available in many of the national flag colors. Highlighted with Calvin’s signature bold X waistband, they are hot, sexy and timely.   I don’t usually cover men’s underwear in this blog, but there are just some items that are sure sellers, especially to women who are large consumers of men’s basic needs.  If I owned a Lingerie Store , I wouldn’t pass on a great add on sale.   I may not be a soccer mom and this may not be Intimate Apparel, but I think these are a sure goal.  I don’t know about you, but I’m rooting for Spain.

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“I only like two kinds of men, domestic and imported”…..  Mae West

Available At:

Bare Necessities: on line

Herroom:  on line

Fresh Pair:  on line

La  Epoca:  Miami, Florida

Alvin’s Island:  Miami, Florida

Macys

Bloomingdales

Nordstroms

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Introducing Second Base.  CLICK HERE to enter to win a free opening order for your store.  All entries receive a free sample of the ultra light weight solution cami. Promotion limited to retailers and e-tailers

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“CURVE ALERT”

“How to boost your swimwear sales”  Seminar -  8/16/2010

CURVENV Las Vegas August 16, 17, 18 2010 inaugurates
the 1st Las Vegas Swimwear Fashion week.
See the largest/ strongest  Group of the Best Swimwear Brands: “More than 50 Brands” 

As a teenager, I spent time in France with the Experiment in International Living.  The objective was a total immersion into the French culture.  I learned to speak French, traveled to the Pyrenees Mountains as well as the beaches in Marseilles and visited countless museums.  But it was in Paris at The Grand Palais where I saw an exhibit of Matisse’s paper gouache cutouts that I had my first “ah ha” moment. Created during the last 15 years of his life, these paintings made with scissors, are a celebration of freedom and the transformation of shape into pure color.   They are powerful because they are playful, naive expressions of joy.  Mesmerized by his Blue Nudes, I purchased a poster (all I could afford) which hung on the wall of my college dormitory, my first apartment and later my first home.  Now this lyrical blue statement adorns my daughter’s living room wall.

Struck by the easy, clean designs of the Eberjey brand, I thought of Matisse’s cutouts and how simple patterns can celebrate a message of innocent charm and subtle sensuality.  Developed in a whisper fresh, 100% organic bamboo jersey and trimmed in a delicate soft white lace, these bestselling sleepwear styles from the Eberjey Eco Dream Collection are a joyful homage to beautiful lingerie.  Available in white or light blue, this  flirty robe (R876) is a perfect match to their best selling Eco Dream chemise (S876).  A gorgeous bridal gift, they are also natural travel pieces for any destination.  She deserves it.

“I dream of an art of balance, of purity and serenity…..” Henri Matisse

Available At:

Holt Renfrew:  Canada

Underwear:  Austin, Texas

Bra and Girl:  Great Barrington, Massachusetts

KM Hudson:  Mashpee, Massachusetts

Beestung Lingerie:  Toronto, Canada

Lulu’s Guilford:  Guilford, Connecticut         

Laina Jane:  New York City, New York

Romantiques: Los Gatos, California

Satin Camisole:  Fort Collins, Colorado

SOL: Store of Lingerie:  Denver, Colorado

Bra Smyth: Short Hills, New Jersey

About Face: Anchorage, Alaska

Tashi Lingerie:  On Line

Introducing Second Base.  CLICK HERE to enter to win a free opening order for your store.  All entries receive a free sample of this ultra light weight solution cami. Promotion limited to retailers and e-tailers

I saw some beautiful pottery on my recent jaunt to Mexico and the Southwest.  I have always been mesmerized watching a potter shape a beautiful object from such a mundane substance as a lump of wet clay.  The technical skill required seems invisible to the naked eye.  It is all about how the artisan uses his hands and fingers to apply pressure where necessary and release as a counterpoint.  Molding a form so that it fits the artist’s personal vision of a beautiful shape is facilitated by an understanding of the material and a talent for transforming it.

Engineering a fabric in order to shift its use is the essence of Lingerie development, but nowhere has this process been more prevalent in the past year as the Shapewear category.  There are a plethora of inventive forces vying for this market, but I am personally enamored by Wacoal’s extensive offer of control products.  A favorite piece is the bestselling Lace Embrace Hi Waist Shape Brief (808191). Renown for technical innovation, Wacoal has fashioned a utilitarian garment into a sexy, romantic and powerful shape that assures moderate control without sacrificing style.  Strategically constructed with 2 ply powernet   panels, the panty is designed for function as well as flair.  Delicate embroidered flowers elevate this basic garment to an artistic status. Seductive in black with ivory, the white on white version has been a favorite this season with brides.  Smoothing the torso to enhance this year’s trend of strapless wedding gowns, it is shown here with the Lace Embrace strapless bra (854191).   Define the beauty of your natural shape.

“Form and function should be one”…. Frank Lloyd Wright

Available At: 

Intimate Designs:  Independence, Missouri

Ella’s Room:  Jackson, Wyoming

Arcella’s Retreat Inc:  Glenwood Springs, Colorado

Bra-Vo Intimates:  Royal Oak, Michigan

Fripperies:  Mystic, Connecticut

Leisure and Lace:  Linwood, New Jersey

Dain Shop:  Morrisville, New Jersey

Basics Underneath:  Mandeville, Louisiana

Lilibeas:  Reading, Pennsylvania

Lingerie Lingerie:  Towson, Maryland

Details of Occaquan:  Occaquan, Virginia

A Perfect Fit Lingerie:  Tustin, California

Very Fitting Lingerie:  Vero Beach, California

Night and Day Lingerie:  Andover, Massachusetts

Herroom.com

Introducing Second Base.  CLICK HERE to enter to win a free opening order for your store.  All entries receive a free sample of this whisper weight solution cami. Promotion limited to retailers and e-tailers

Several years ago I began to practice yoga.  At first, my type “A” personality prevented me from understanding the meaning proffered by this ancient discipline.  Staying in the moment was not a concept I embraced.  Life was all about productivity and tangible results.  I look back now on the parent teachers night that my husband and I attended at my daughter’s kindergarten Montessori school  in the late 80’s and remember how we looked at each other sideways when the teacher explained how the children were learning to pour a glass of milk from a pitcher.  We asked ourselves why we were paying tuition for such “unimportant” activities.  It was not until recently, when I was pouring water into the coffee maker, that I fully understood the life lesson she was being taught.  As I focused on the liquid flow spilling smoothly into the empty receptacle,   it was clear that remaining still and steady required a focus and patience that is difficult to embrace in a fast paced environment.  The very act of concentration results in a place of calm and serenity.  The reward is clarity.

Yoga has taught me this lesson.  Working to achieve this state of mind is a continuous effort and wearing effortless apparel  enables the process. Several years ago I purchased my first pair of Blue Canoe organic yoga pants (#C401).  I have a few styles now, but my current favorite is the easy fit bamboo crop pant (#B440). These pants have become a wardrobe essential, not just for yoga but also throughout the day.   The simple fluid shape designed in a cool, supple organically grown cotton guarantees a relaxed state.  Wearing   them constantly throughout my recent trip to Mexico and the Southwest, I was always in my comfort zone.  All the pieces in this casual collection are potential crossover apparel, and personally, I am pleased by the recent introduction of Intimates and the fall 2010 launch of Sleepwear to the Blue Canoe brand. From underwear to outerwear, these garments will never distract from the task at hand.

“The first rule of focus is this:  “Wherever you are, be there”"…anonymous

Available At:

Green Tara:  St. Johnsbury, Vermont

Natural Selections:  Rapid City, South Dakota

Jet’s Dream:  Greenport, New York

Spirit of Shakti:  Ashland,  Oregon

Unfurl:  Manzanita, Oregon

Jo Karen:  Acton, Massachusetts

Monsoon:  Port Townsend, Washington

Raffia:  Fountain Hills, Arizona

Birch Clothing:  Minneapolis, Minnesota

Yoga for Health Education:  Traverse, Michigan

Not Just Pretty:  Victoria, British Columbia

Rawganique:  Denman Island, British columbia