What I love about the NK iMode brand from the Canadian based Kenan group is their grasp on key item merchandising and product expansion. Once they hit a bull’s-eye, they know how to exploit it. The Morgan silk charmeuse chemise has been a best seller at retail since 2007. In fact I originally highlighted this style in Dec of 2011 and it is still going strong. Based on the stellar sales of this full busted … Read More
Maison Lejaby
As many of you might already be aware, we have taken a dive into our own Swimwear Briefs column. Written by Jennifer Cermak, swim professor, maestro of Nani Nalu beachwear boutique and designer of Jenna Sea, an emerging luxury brand fitting D-G cups, we have watched this category evolve from a touch of fashion to a major margin builder in Lingerie stores across North America. Swimwear is the closest thing to underwear with … Read More
Today is New Year’s Eve and that time each year when we reminisce. I was thinking about how I became so enamored with Intimate Apparel. I was never a girly girl. It was never about the concept of sex appeal. When I was a young woman, I shopped in vintage and recycled clothing stores because I had a proclivity for old things. Somehow they made me feel unique, independent and not a fashion clone. When … Read More
Just before I left Cabo to return to NY, I decided to paint an anchor wall in my house a vibrant desert color. As I watched this bare surface change from white to an orange-red, I began to have apoplexy. I had wanted to make a statement but this was more like a proclamation and I was undone. Ok, it’s easy to re-paint a wall, but I had 24 hours before I departed and so … Read More
December, so it seems, is the month of the year when most engagements occur. Interesting because we are always told by the “old timers” that bridal lingerie only sells in the spring. Not true says Flora Nikrooz who has built an entire bridal dynasty around her gorgeous designs targeted to satisfy the anticipation and pleasures planning a wedding invokes. Recently, Flora was actually asked by buyers to expand the concept to a year round business. … Read More
This week on Bridal Briefs, Adrine proposes “Something Red” for all those Holiday weddings. Perfect for a winter celebration, Red heats up the party. READ MORE… Read More
Last night driving through a wicked snowstorm in New Hampshire I was struck first, by the unbelievable beauty of the whiteout that surrounded my car and second, how dangerous it was. My wipers were freezing over and no one had plowed. Thank goodness for the rear lights on the car I was following. The dichotomy of the moment was not lost on my creative conscience. How often in life does one situation counter-balance another? A … Read More