Featured Designers

Morúa Corsetry & Couture

By ALISON CONNOLLY

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To be able to design and create lingerie is one thing, to have the skills and training to design corsets is quite another!  That is why when we discover a talent in the old world craft of corsetry:  it typically involves someone who has very specific training and tailoring expertise.  It is no surprise that Gerry Quinton, the force behind the brand Morúa, is precisely that person.  With an education beginning in fashion design at Columbia College (where she received prestigious awards for design excellence), Quinton moved to the UK to work as a pattern maker and study antique corsets in the archives of the Museum of London.  Her background and technical training was just one part of the formula to create Morúa, the other … Read more


By ALISON CONNOLLY

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The world of luxury lingerie continues to reveal new talent, and it appears this year’s newer notable is E.L.F. Zhou London.  This fashion-forward intimate apparel label features daring silhouettes and cutout details to create a full ensemble worthy of any seductress!  The designer, Elf Yue Zhouhas, created this avant-garde bodywear brand in 2015 with the intention of merging lingerie with ready-to-wear. You can see where that could work, with the flowing capes for layering, the ‘Leather Artefact’ harnesses, and even Leg Restraint Garters which were developed using traditional saddlery techniques.  Each piece is handmade and meant to wear to be seen!

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Elf has an impressive design education with an honors degree in Fashion Contour and MA in Costume Design for Performance from London College of … Read more


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