Hurray for Lingerie

By Kim Caldwell

Hurray for Elila

Women often ask me “What is the most popular cup size that you fit?” and I inform them that it really ranges. In one day of bra fitting, I can help a 32A, a 40C and 34G, with the majority of my clients fitting into F, G and H cups. All day long. And while many women think that’s “really big”, I braducate them on what an F, G or H cup really looks like (look around you, it’s more popular than you think). And then, I let them know that I also help M and N cup sizes. You see, while the F and G cups of the world have a hard time finding great bras that fit, they are finally gaining more options with great bra brands. The M and … Read more


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By Kim Caldwell

Should-you-wear-a-longline-bra-with-your-wedding-dress-hurray-for-Lingerie-

Hurray! It’s wedding season, and that means I’m helping a lot of women find the perfect bra for their bridal gown, bridesmaid dress, mother-of-the-whoever frock and wedding attendee attire. Everyone needs supportive bras for their outfits!

And that includes my lovely cousin who is getting married this summer. She sent me a Facebook message asking for bra help, and her question is a very common one:

Hey cousin!

My first dress fitting is in a month and I am gathering all necessary apparel for the fitting. The link for my dress is below: (Sorry but I’m not going to share Steph’s actual dress here and ruin the surprise! So the two below are similar styles from David’s Bridal.)

What to Wear Under Your Wedding Gown

I bought the dress last March and I am still in love – so Read more


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Is Crotchless Crazy?

By Kim Caldwell

Listen, I’ve worked with some sexy lingerie before. In fact, when I worked with La Perla, their Black Label and Marvel lines were high on sex appeal and low on coverage. There were even accessories like lacey eye masks, silver devil horns, leather whips. And as a New York City resident since the age of 18, I’ve seen a few things, OK? But when it came to crotchless underwear, I was quite the novice… until about two years ago.

crotchlesspanties

My current line of lingerie work deals with the more foundational side of undergarments. I loooove helping women find the best fitting bras and undergarment solutions. But lingerie should be a little fun, too, right? Fun did not equate to crotchless for me. Truthfully, my view of crotchless underwear was as something sold … Read more


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By Kim “Kimmay” Caldwell

My-Top-Five-Reasons-I-Say-H

My first official introduction to the world of lingerie was going behind the scenes. I’d been wearing a bra already for years, and tried some “fancy” (meaning itchy, lacey styles from the mall) underwear here and there, but at 19 years old I was pretty uneducated when it came to the world of lingerie. I was also new to New York City and new to quite a few other things. My “braducation” began at Linda’s bra shop in SoHo when, after being hired as a bra fitter on the spot by her son, Linda ‘The Bra Lady’ pulled me into a fitting room and asked me to take off my top. Having heard horror stories about sketchy casting directors asking actresses to take off their clothes during an audition from my … Read more


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