By Ali Cudby
Customers may not understand these innovations, and explaining them can help make a sale – or an upsell. In addition to understanding a product’s features and benefits, it’s both interesting and fun to learn about the story behind a new product. Sharing that story with customers brings a product to life and has the added bonus of cementing your role as an industry expert.
For Farnaz Kahn, inspiration struck after having four children. After each pregnancy, it became increasingly challenging to get her pre-baby body back quickly. Eventually – as … Read more