By Ali Cudby
There are tricks retailers can use to top Google search results, and every retailer should aspire to page one in search engines. Being on page one means more customers – and new, potential customers – will see your business name, click the link and interact with you.
Not only that, the more real estate you occupy on page one of Google search results, there is less impact from that negative Yelp review … Read More
By Ali Cudby In a few short weeks the Spring/Summer 2015 trades shows will begin, starting in Paris, with Mode City and Interfilière, before crossing the pond to the USA’s Curvexpo lingerie trade shows. Recently I got a sneak peek at what’s to come, and it’s hot as summer in New York. 
The Paris shows will be highlighting American and Canadian lingerie brands, so this is an ideal year for North American players to … Read More
By Ali Cudby
Summer presents many opportunities for retailers to upsell accessories to customers, particularly for wearing under a sundress, the wardrobe staple of summer.
Here are three items you may not think of, but are summer sundress essentials for every woman’s wardrobe:
Seamless Underwear
Fabrics can be clingy, and the last thing a woman wants is the dreaded VPL – Visible Panty Lines. VPL will ruin the look of a flowy summer sundress. Women … Read More
By Ali Cudby
Everyone knows the three most important rules about retail real estate – Location, location, location.
In today’s retail environment, a business’s location means much more than just its address. In fact, a business may not have a physical address at all.
Every lingerie business, whether bricks-and-mortar or virtual, has a footprint for communicating with its customers. The deeper, the better in a retail world in which more points of touch, more opportunities … Read More
By Ali Cudby
Has anyone else noticed that there has been a lot of focus on tween and teen bras lately? It all started with the media flurry over a new company called Yellowberry.
Yellowberry is a company that’s gotten a lot of press. It’s a crowd source-financed bra company founded by teenager Megan Grassell. It all started when Grassell took her 13-year old sister bra shopping for the first time. As the story goes, … Read More
By Ali Cudby
Recently, at The Intimate Circle, I spoke to Moira Nelson about the elements of manufacturing retailers should understand in order to buy and sell more effectively.
Like a retail store, a lingerie manufacturer must convey a clear message about their brand. Particularly at a start-up, which is where Nelson’s Bra La Mode focuses its consulting efforts, it’s critical for a company to speak in a cohesive … Read More
By Ali Cudby
Since joining the lingerie industry, I’ve always gone to the Curve trade shows in the US, but I hadn’t managed to visit ILS, the International Lingerie Show – until now. I wasn’t sure what to expect from my maiden voyage to ILS. I was told it was the “sexier” side of the lingerie industry, and that I would see more adult toys than I knew existed.
When the day arrived, I was … Read More