By Jennifer Cermak
We hear allot about how hard it is to find swimwear if you are big busted and or plus size, but the true petite customer is actually my hardest to fit. Petite being the complete opposite of my personal curves-for-days (in every direction) body, it has been trial and error in finding out how to flatter smaller proportions. Following up with my inventory buyers this week, we identified a few fits that … Read More
By Jennifer Cermak
The polar vortex took another crack at breaking us Minnesotans in February – 17 days of school canceled and a new record breaking low of -37 in International Falls. Negative 37!! It is amazing I thawed out, and lucky me I did as the great escape is finally upon us. Spring Break is just 2 weeks away, with over 1,000 customers planned to come through my doors in the next two weeks … Read More
by Jennifer Cermak
Lace has been a part of swimwear textiles for quite some time, thanks to the importance the design element holds in lingerie. The technologies to keep lace fade and stretch resistant when submerged in chlorine and hard minerals like salt have come a long way the last few years, moving the detail from only designer suits to include the contemporary collections. The trend is even bigger for 2014.
Beach Bunny set the … Read More
By Jennifer Cermak
With record lows hitting the states in the path of the polar vortex, travel agents are reporting a boost in sales and last-minute vacations. Many of these clients already have a week planned in March or April, but they are calling their local agents saying “Get me the heck out of here” and book a last-minute vacation in addition to their later booked plans. And while my frozen city of Minneapolis is … Read More
by Jennifer Cermak
Expressive and exotic orchid blooms with confidence and warmth… Purple is a color you cannot quite pass by today – being Pantone’s color of the year, we have seen it pop up everywhere in fashion, interiors, and even home appliances. Purple is a flattering color that is quite easy to wear, as it blends both cool and warm undertones and remains complementary to neutral colors.
I have had purples and plums as … Read More
By Jennifer Cermak
In 1948 Diva started manufacturing swimwear using the know-how of brassieres and lingerie. In the 70’s Diva became a brand known for its elegance, impeccable fit, flattering silhouette, exclusive designs and innovative fabrics in the swimwear industry. The vision is that every lady who wares a Diva swimsuit, should feel like a diva.
The campaign for the 2014 collection is sophisticated and glamorous. You desire that lifestyle – the beach, the sun, … Read More
By Jennifer Cermak
Often over heard from the small-busted customer, the comment: “I have nothing. -A cup. Can you even help me?” Yes, yes we can. And here is how:
Here are my favorite designers that cut on the curve and offer silhouettes that give an illusion of a fuller bust.
If you want push up:
Seafolly makes one of the best push up non-bra bras in the swim market. This style features underwire with … Read More