She Buzz

By ALI CUDBY

Women-Empowerment on Lingerie Briefs

The work to empower women comes in many forms, especially in the world of lingerie. For retailers, manufacturers, and everyone else, your success ultimately boils down to one thing.

You are only as good as your team.

And yet the nature of lingerie is that employees can be transient. Sometimes employees come on board and can’t handle the intimacy of lingerie – particularly in a retail store. They come into a business, are confronted by all the emotions that women have in the fitting room, and they bail out. Some, on the other hand, start working in lingerie, thrive on the opportunity to help women step into their best selves.

Sometimes even these successful retail employees don’t stay – for all the … Read more


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By ALI CUDBY

“Her bra could be better.”

Patti Lupone in Rose's Turn on Lingerie Briefs

Instead of focusing completely on the legendary Patti LuPone’s Rose’s Turn finale, that’s what Lori Kaplan, owner of New York City’s Bra*Tenders, was thinking as she watched a dress rehearsal of Gypsy.

Fortunately for Lori, Bra*Tenders has been serving Broadway’s undergarment needs for years. She was at the theater to see Gypsy as a professional, not a tourist. It was easy enough to get a note to the Costume Designer with a suggestion to swap out LuPone’s bra. The response was that, “a design decision had already been selected for LuPone’s wardrobe, but if [Kaplan] wanted to send one as a gift, they would pass it along.”

Kaplan took them up on the offer and sent over … Read more


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When Lingerie Saves Lives

By ALI CUDBY

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In the lingerie industry, we talk about ways lingerie enhances – and even transforms – lives. Sometimes it goes deeper. Sometimes lingerie can literally save a customer’s life.

Three years ago, Esprit de la Femme Lingerie experienced one of those moments. Nelson, where the store is located, is a small town in the mountains of British Columbia, Canada. So it was notable when Glenn, a burly local truck driver, began frequenting the store.

Eventually, he shared something startling with Esprit de la Femme owner, Cheryl Côté. Glenn had feelings about lingerie, and about himself. He could no longer rule out the possibility that his true self was a woman, not the man his body said he was. He wanted to explore the … Read more


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By ALI CUDBY

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“I don’t like being talked down to, you know?”

Shannon was my seat-mate on a flight, and we got to chatting about wood flooring, of all things.

Her war story? She had gone to the “fancy” wood flooring store in town for a home renovation, and the sales guy, “kept telling me I had to do this and had to do that. He was obnoxious, and he was treating me like I was some dumb woman who couldn’t understand anything. I do NOT need that attitude. And I didn’t like the way he disrespected me. So I left,” shared Shannon.

Shannon ended up at a “little dump of a place, which turned out to be a wholesaler business. I

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By ALI CUDBY

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I wanted to enjoy the red carpet at the Golden Globes – really, I did!

In the past, it’s been one of my favorites.

The Star Power!

The Couture Dresses!

The Mani-Cam!

The red carpet “pre-game show” has become its own industry, complete with dedicated TV programs before, during and after the (supposed) main event.

This year, though, I couldn’t quite get into the spirit of enjoying the spectacle OR analyzing the gowns for fit fails. (Yes, that’s been another element of the red carpet for me…Golden Globes at the Golden Globes! I used to go on TV to dig into this juicy topic.)

Why the change of heart?

The red carpet is a gauntlet of judgment women endure to be analyzed … Read more


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By ALI CUDBY

Imagine losing every single possession in a fire.

How would you begin to rebuild? Where would you start?

This devastating scenario became Emily R*’s reality in early December. She woke up in the middle of the night to find her rented home on fire. She ran outside – barefoot – with barely enough time to grab sweatpants.

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Even her car was partially melted from the heat of the blaze.

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Even Emily’s car keys were lost in the fire

Now, imagine this picture with no renter’s insurance to cover your losses.

While Emily doesn’t have much in the way of financial resources, she does have one amazing asset – a network of people who care about her.

The day after the fire, her … Read more


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