She Buzz

By ALI CUDBY

“Her bra could be better.”

Patti Lupone in Rose's Turn on Lingerie Briefs

Instead of focusing completely on the legendary Patti LuPone’s Rose’s Turn finale, that’s what Lori Kaplan, owner of New York City’s Bra*Tenders, was thinking as she watched a dress rehearsal of Gypsy.

Fortunately for Lori, Bra*Tenders has been serving Broadway’s undergarment needs for years. She was at the theater to see Gypsy as a professional, not a tourist. It was easy enough to get a note to … Read More


When Lingerie Saves Lives

By ALI CUDBY

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In the lingerie industry, we talk about ways lingerie enhances – and even transforms – lives. Sometimes it goes deeper. Sometimes lingerie can literally save a customer’s life.

Three years ago, Esprit de la Femme Lingerie experienced one of those moments. Nelson, where the store is located, is a small town in the mountains of British Columbia, Canada. So it was notable when Glenn, a burly local truck driver, began frequenting the … Read More


By ALI CUDBY

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“I don’t like being talked down to, you know?”

Shannon was my seat-mate on a flight, and we got to chatting about wood flooring, of all things.

Her war story? She had gone to the “fancy” wood flooring store in town for a home renovation, and the sales guy, “kept telling me I had to do this and had to do that. He was obnoxious, and he was treating me like

Read More

By ALI CUDBY

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I wanted to enjoy the red carpet at the Golden Globes – really, I did!

In the past, it’s been one of my favorites.

The Star Power!

The Couture Dresses!

The Mani-Cam!

The red carpet “pre-game show” has become its own industry, complete with dedicated TV programs before, during and after the (supposed) main event.

This year, though, I couldn’t quite get into the spirit of enjoying the spectacle OR analyzing the … Read More


By ALI CUDBY

Imagine losing every single possession in a fire.

How would you begin to rebuild? Where would you start?

This devastating scenario became Emily R*’s reality in early December. She woke up in the middle of the night to find her rented home on fire. She ran outside – barefoot – with barely enough time to grab sweatpants.

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Even her car was partially melted from the heat of the blaze.

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Even Emily’s car … Read More


By ALI CUDBY

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I’ve been on the road a lot lately. Since the beginning of October, I’ve been in Denver, Vancouver, New Orleans, New York City and San Diego. Philadelphia, San Francisco and Los Angeles are next. Last weekend, the prospect of a relaxing week with no travel was beginning to seem like an oasis in the desert. As much as I love my work, I couldn’t wait to come home and chill.

Then I … Read More


By ALI CUDBY

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As a parent, some of my most frustrating moments occurred around statements like these:

“My stomach is achy. I shouldn’t go to school.”

“I didn’t mean to be disrespectful.”

“Oh, I must have misunderstood. I thought you said I could .”

What’s frustrating about these comments is that they’re all open to interpretation. Impossible to confirm one way or the other.

Does my child, in fact, feel achy? Or is she trying … Read More


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