Swim Briefs

A Hint of Lingerie in Swimwear

by Jennifer Cermak
nicole
Lace has been a part of swimwear textiles for quite some time, thanks to the importance the design element holds in lingerie. The technologies to keep lace fade and stretch resistant when submerged in chlorine and hard minerals like salt have come a long way the last few years, moving the detail from only designer suits to include the contemporary collections. The trend is even bigger for 2014.

Beach-Bunny
Beach Bunny set the … Read More


By Jennifer Cermak
ice-bikini

With record lows hitting the states in the path of the polar vortex, travel agents are reporting a boost in sales and last-minute vacations. Many of these clients already have a week planned in March or April, but they are calling their local agents saying “Get me the heck out of here” and book a last-minute vacation in addition to their later booked plans. And while my frozen city of Minneapolis is Read More


by Jennifer CermakPurple-Orchids
Expressive and exotic orchid blooms with confidence and warmth… Purple is a color you cannot quite pass by today – being Pantone’s color of the year, we have seen it pop up everywhere in fashion, interiors, and even home appliances. Purple is a flattering color that is quite easy to wear, as it blends both cool and warm undertones and remains complementary to neutral colors.

I have had purples and plums as … Read More


Be A Swimwear Diva

By Jennifer Cermak

DP17-18n

In 1948 Diva started manufacturing swimwear using the know-how of brassieres and lingerie. In the 70’s Diva became a brand known for its elegance, impeccable fit, flattering silhouette, exclusive designs and innovative fabrics in the swimwear industry. The vision is that every lady who wares a Diva swimsuit, should feel like a diva.

COVER

The campaign for the 2014 collection is sophisticated and glamorous. You desire that lifestyle – the beach, the sun, … Read More


By Jennifer Cermak

Often over heard from the small-busted customer, the comment: “I have nothing.  -A cup. Can you even help me?” Yes, yes we can. And here is how:

Here are my favorite designers that cut on the curve and offer silhouettes that give an illusion of a fuller bust.

If you want push up:

Seafolly-(1)

Seafolly makes one of the best push up non-bra bras in the swim market. This style features underwire with … Read More


Your Bikini Days Are Not Over

By Jennifer Cermak

dreamstime_s_older-woman

We have been hearing reports that tell consumers not to wear bikinis after age 47. What a load of rubbish. I’ll wear one when I am 80! (& I will still be convincing you to wear one!) After all, wearing a bikini is part confidence, part comfort, and part the right suit.

Every day we have a customer say: “I will not wear a bikini unless it has full coverage, support and … Read More


Swimwear 2014 Resort Trends

By Jennifer Cermak

Untitled-1

Arriving to stores mid-November, the 2014 cruise collections feature ethnic prints in bold colors like lagoon blue and tropical orange. Purple and lime move into accent colors featured in trims and accessories. And of course, the best bright white and jet black monochrome duo’s hit the shelves just in time for people to purchase a great happy hour suit.

So what is the lifestyle of the cruise customer? Lets break it down … Read More


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