Having just returned to the grey, cold countenance of New York in December, it does seem a bit counter-intuitive that today I am circling in on a swimwear trend. But for many northerners, winter is getaway time and in fact, my home base of Cabo is just beginning its peak tourist season. I never truly grasped the impact that beachwear has on the retail market until I began living in Mexico for a good part of the year. Waterside communities where one moves seamlessly from the sand to the supermarket dictate the fashion. Everything is framed by sun, water and blue skies. The beach is an entire school of taste, style and for me, ideas. I would have liked to have photographed strangers in their swimwear, but I wasn’t up to any push back. So to begin our 2017 swim reveal, I will use what … Read more
I know that all my Northern based friends and readers are hunkering down into cocooning season, but here in Cabo the auspicious landscape of sky and ocean remains a calm and cool blue. The impact of beachwear on this lifestyle is as ubiquitous as ever in this seaside homestead. I have gotten into the habit of bathing suit watch whenever I am near the water. Except for my desire to not be intrusive, I find myself wanting to ask every other woman I see; why she chose the suit she is wearing. The variety of styles on Medano beach is quite intriguing.
This, by the way, is exactly what Miraclesuit did in order to define the infrastructure of their new bathing suit brand, Amoressa. Speaking to more than 200 women they have launched a sexy, contemporary collection engineered with the technical expertise for which … Read more
This season, Empreinte is taking its inspiration from the sense of joy and optimism that summer brings. We are riding the wave of that good holiday vibe. We are playing with the codes of femininity. We are shaping, lacing and accessorizing in order to create those visual details that enhance the body and gently define a new and original femininity.
The range of colours inspired by the spectrum of sunlight is radiant! An explosion of citrus colours in delicate shades: Lemon grass, Passion fruit and Mandarin with refreshing floral accents. Menthol, Violet and Cornflower moderate the deep Black and the subtle Mist colour. A complementary Foam White brings an additional touch of freshness, elegance and sophistication to the prints.
The fabrics are flawless. The soft, compact, supple and shaping Explosive Xtra life fiber lends itself to delicate finishes and crafted details. Cotton veil pareos and … Read more
By ALISON CONNOLLY
Admit it, at one point or another in your childhood you fantasized about being a beautiful mermaid. When I was 7-years-old, I dressed as a sparkling mermaid for Halloween, likely inspired by the hit movie of the time Splash. My mom and grandma were quite clever creating the costume, using a bright bathing suit of mine as the costume’s base, adding a seashell bra and wrapping my lower torso in green fabric with painted fish scales. Fast-forward many years later, and once again I am able to dress as a mermaid and it also involves swimwear. That’s where Margarita Mermaid comes in. It is a delightfully whimsical brand of swimwear featuring designs inspired by mermaid essentials; seashells, starfish and sparkles. NYC-based designer Margarita “Mermaid” officially launched her label in 2012 with an Etsy store, and now has a full-fledged website that … Read more
By KIMBERLY BERGER
I was 26 years old when I began working in the swimwear industry. Back then the largest size in a bikini was an XL, mix and match separates were unheard of, tankinis didn’t exist and one piece suits only came two flavors: old lady florals with full coverage or a no support tank style, usually in a color block. Twenty years later, and the swimwear market caters to all body types with every level of modesty and support available. It was at this year’s show that I noticed even the brands traditionally geared towards the more mature customer, have a younger feel and are getting creative with their tried and true styles. Is this because in today’s body conscious society, grandmas are becoming hip? Yes, there’s that, but its more likely that I have reached ‘grandma’ age and these manufacturers are turning … Read more
Swim season is in high gear, which in the world of retail often means that the summer sales are front and center. For buyers, the Spring 17 season is in full bloom. Last week was Salon Mode City in Lyon, France and today, The Miami Swim Show takes off. I was going to attend, but I’ve got terrific eyes on site with my colleague, Kimberly Berger, owner of Lion’s Lair in Islamorada, Florida. Life here has detained me and so, I decided to leave the hands on work to Kim. I was going to tag along with her anyway. In this vein, I haven’t seen much of the Spring 17 preview pieces yet. So, when Curvy Kate enlightened me about their new Peachy Pairs reversible swim briefs, I was intrigued. Finally, a multi- mix and match swim brief that gives a woman two choices in … Read more