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Bralettes Break Out

Clo-Intimo

Several weeks ago, I received the news that the very popular Creations Magazine North America would no longer be published. Despite the success of this publication in both the United States and Canada, the parent company Editolux has filed for bankruptcy. I share the disappointment with many retailers and brands who have only lauded their respect for this very modern approach to the Lingerie trade. As a permanent columnist for CLNA, I enjoyed my excellent Read More


Untitled-28Chantelle & Cadolle

The Salon de la Lingerie is a large venue anchored by key French foundation brands and surrounded by labels with global distribution though not necessarily in North America. There is a great deal of showmanship. Lingerie is showcased as art. It can be very inspirational. For my part, the messages were not all that new, but they were there in force. The two standouts for me were the importance of loungewear and … Read More


By John Festa

cotton-boll

So they tell us. Then why isn’t there more cotton in our underwear? Sure, there’s plenty of cotton panties, but what of bras? Is this only the domain of lady golfers and Mother Earth types? Perhaps there are compelling reasons why cotton is only a small percentage of the marketplace. I’ve checked in with some of my retailer customers on this topic. The marketplace always bears the truth — the cold, hard … Read More


Summertime Pleasure

By Margaret Shrum

summer_lemonade

Do you remember how exciting summer break was when you were young? It meant, no school, sleeping in, hanging out with friends, going away to camp, creating adventures and as you got older, it might have been about the summer love that swept you off your feet. Summer is the season to slow down, take vacations, relax more and play with life. The warm weather invites us to be more social, to … Read More


By John Festa

Rago-Shapewear-on-Lingerie-Briefs

Rago

Recently, I conducted an unscientific survey on women’s thoughts on shapewear; just a bunch of questions on the topic. I was happily surprised by the quantity and quality of the responses. It was spectacularly enlightening and actually very entertaining. Some of you broads are funny!  (Can I say that?)  My sincere gratitude to all respondents for their time, their forthcoming and for sharing intimate information.

Shapewear is a wonderful tool to … Read More


CurveNY ~ Color Surge

Colorful 2013 collections from Ari Dein, Bordelle, Karen Lu, Yummie Tummie and Fleur of England at CurveNY.

I have always believed in the power of color; its impact on merchandising and the way this visual tool can drive sales.  So, I was really pleased to see this message at CurveNY this week.  It was a virtual garden blooming in the Javits Center with the injection of color into every class of intimate apparel for spring … Read More


Indulgence ~ Empreinte

I am not a chocolate snob.  Anyone who knows me knows about my compulsion for M & M’s.  In fact, when I was at Macy’s, my staff gave me a gumball machine filled with these mini treats, hoping that the penny requirement for satisfaction would control my obsession while I was pregnant with my son.  Frankly, I am surprised that I did not give birth to a chocolate covered peanut.  I still have to … Read More


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