By ASI EFROS
If you like stories with fairy tale endings, you will love a tale about Zeelum. Once upon a time, there were two beautiful young princesses, Sarifka Jungreis and Miri Brecher, who built a one-of-a-kind company from nothing and lived happily ever after.
Co-founders of Zeelum – Sarifka Jungreis and Miri Brecher
The story begins at the onset of the 21st century in suburban New Jersey. Sarifka’s passion at the time … Read More
By ESTELLE PULESTON
Launched last year, Verdant Intimates is a premium lingerie brand designed for those who want unfussy, easily-wearable lingerie that still makes them feel beautiful and confident.
The founders are Michelle Bergmann and Eleanor Mooney, two Filipina lingerie industry veterans who first met while working together in Soho, where they dreamed of opening up a lingerie boutique together. However, Bergmann says that the designs she saw around her were “either too simple and … Read More
By ELLEN LEWIS
Aubade
If I were to say just one word about the Salon International de la Lingerie, it would be Bodysuits. But of course, there were a few other insights that emerged as I walked the show and touched base at Interfilière. Exquisite Embroideries, Creative Cutouts, Light Laces, Sparkle and Shine, and Compelling Colors. I was intrigued by the abundance of Swimwear at the Fall show, particularly crossover styles. And of course, I … Read More
Gemsli Intimates advances into 2024 with an arsenal of high-tech and refined bra styles that are must-haves in every woman’s intimate wardrobe. Here are three customers’ favorites from Gemsli’s Graceful Lace Collection.
Elegant High Apex Plunge Bra
… Read More“The High Apex Plunge Bra is referred to as a ‘secret weapon’ by fitters because that bra looks wonderful on anybody. If you are shallow on top, that bra will lay flat without gaping, and if you are
Anita’s new Leni Bras are fresh, feel-good bras for every day comfort. With two styles; underwire bra and soft bra, both are perfect complements to a minimalist outfit. These bras feature beautiful, stretch jacquard with textured 3D yarn for a velvety, extra soft feel. This Lexi collection is available in Smart Rose and Black.
The LENI Underwire Bra (#5884) has double-layered seamless molded cups made from a stretch jacquard fabric developed exclusively for Anita with … Read More
By ELLEN LEWIS
Last week, following the Salon de la Lingerie in Paris, I had the unique opportunity to visit the MEY Lingerie headquarters in Altstadt, Germany along with a group of extraordinary women, 8 store owners and their compatriots. (check out the who’s who below). The experience was inspirational and chock full of information that elevates my opinion of the MEY brand, which was already very high. Quoting myself, after discovering the brand 2 … Read More
For the 2024 summer season, Empreinte was inspired by the desire for peace of mind through modern, intensely creative designs in bright, revitalising monochrome ranges. Featured are brand-new collections as well as the renewal of colorways on a number of their elegant bestsellers. You’ll find this collection explores a new take on French chic, right down to the last elegant detail.
GUSTAVE is a new collection inspired by Paris, the City of Light … Read More