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Curve New York Celebrates Heritage, New Beginnings & Industry Connection This August

July 28, 2026

By MOLLY JAYNE

Curve NY august 2-4 at the Javits center celebrating brand debuts, new collections and celebratory events as featured on Lingerie Briefs

As the intimate apparel industry gathers in New York this August, Curve New York returns to the Javits Center River Pavilion with a season defined by milestone anniversaries, exciting brand debuts, immersive experiences, and the Spring/Summer 2027 collections.

From August 2-4, buyers will discover a thoughtfully curated mix of established industry leaders, emerging designers, educational programming, and networking opportunities that continue to make Curve North America’s leading … Read More


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The New Mood of Intimates Is Taking Shape at Curve

May 31, 2026

By MOLLY JAYNECurve Montreal (7/12-7/13) and Curve New York (8/2- 8/4) Lingerie Trade Shows as featured om Lingerie Briefs As Curve Montréal and Curve New York approach, the mood surrounding this summer’s market season feels noticeably more focused.
Across intimates and swim, brands are arriving with sharper storytelling, more intentional assortments, and a stronger awareness of how product needs to resonate both digitally and in-store. Conversations surrounding visibility, customer loyalty, community-building, and retail growth continue to shape the atmosphere heading into the season.

Curve Montréal returns … Read More


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Curve Miami Capsule at SwimShow: A Curated Intimate Apparel Destination Within the Swim Landscape

May 3, 2026

By MOLLY JAYNECurve Miami Capsule at SwimShow: A Curated Intimate Apparel Destination Within the Swim Landscape

This season, from May 30-June 1, Curve introduces the Curve Miami Capsule at SwimShow, bringing a curated intimate apparel presentation to Miami within the SwimShow environment. Following the success of the SwimShow x Curve EDIT showcase this past October, Curve continues to build on that momentum with category-driven buying experiences designed to support both discovery and business outcomes.

Curve Miami Capsule at SwimShow: A Curated Intimate Apparel Destination Within the Swim Landscape: Lau de La swimsuitSet within SwimShow, the Capsule reflects the ongoing crossover … Read More


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Evolution & Curve NY 2026: Innovation, Women Entrepreneurs, and the Future of Intimates

February 26, 2026

By ELLEN LEWIS

Aubade at Curve NY as featured on Lingerie Briefs

Aubade

I returned recently from the Curve NY and Evolution Lingerie shows in NY, several hundred photos in hand. I go to these shows for the hunt. I am looking for a discovery, mining new products and posting pictures in this column. Showcasing styles are fine, but in a world held captive by social media, where multiple images are instantly revealed, it seems a bit superfluous to … Read More


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mey Delivers a Masterclass in Merchandising in Its Fall 2026 Curve Preview

January 22, 2026

For Fall 2026, mey takes center stage at Curve NY, delivering a masterclass in merchandising that feels both intentional and inspiring. Long recognized for its ability to seamlessly integrate lingerie, sleep, and loungewear into fashion-ready statements, Mey once again demonstrates why it remains a global benchmark. This season’s debut is a robust, beautifully edited assortment, bras, panties, nightshirts, robes, pajamas, and daywear, presented in breathtaking colors and dynamic prints that … Read More


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Parfait’s Sneak Preview of AW26 Collections ~ See Them All at CurveNY!

January 21, 2026

Parfait Amalie Full-Busted Underwired Lace Unlined Bra AW26 featured on Lingerie BriefsParfait is celebrated for elegant lingerie that enhances, embraces, and supports a woman’s curves. Here’s a first look at Parfait’s AW26 collections being debuted at Curve NY, February 1–3. Three new collections: Amalie, Holly and Katniss are poised to become bestsellers. They join Parfait favorites like Enora and Simplicity, beloved for their fit and style. (Above: Amalie Full-Busted Underwired Lace Unlined Bra. Supportive underwire cups and shaping … Read More


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My Take/ Curve NY & Evolution: Tariffs, Joy and Pajamas

August 21, 2025

By ELLEN LEWIS

Christine Silk as featured on Lingerie Briefs

Christine

In this overview of the August 2025 NY Lingerie Trade Shows, I decided to whittle down the presentation to a merchandising perspective: the macro vision that is/will drive sales. For me, the message was loud and clear, Tariffs, Joy and Pajamas. And Sheerness led design.

Carole Coelho as featured on Lingerie Briefs

Carole Coelho

I didn’t focus on one color because joyous colors prevailed throughout the shows, and dynamic prints were everywhere. The … Read More


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