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la perla

By ALISON CONNOLLY

La Perla 65th anniversary campaign by Alison Connolly for Lingerie Briefs

I would imagine that many people, even those who are not lingerie enthusiasts, are familiar with the brand La Perla.  Furthermore, I am sure those same people recognize La Perla as a luxury brand.  There’s definitely something to be said for that, particularly in an industry that is saturated with hundreds of intimate apparel designers.  Sure, there are brands known for their high-end image, but perhaps few other luxury lingerie … Read More


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La Perla Lingerie Art

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I still remember my visit to the La Perla atelier in Bologna Italy in the 1980’s. It is there that I was taught the true art of making lingerie. Besides the exquisite sewing, the placement of the fabrics creates a perfectly balanced body canvas. Found on Facebook and posted to Instagram.… Read More


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Sometimes I see lingerie that reminds me why I began this blog and the reason I opted to remain in this business many career years ago when I had the opportunity to move into other merchandising venues. It is because exquisite intimate designs are truly works of art.  The cost is not the issue; the collector invests in the value the piece promises for the future. The creator changes the course of perception and is … Read More


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By Jennifer Cermak

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As I am booking my trade appointments for Miami and New York, I tend to get very excited about the fashion of swimwear. Being in the mid-west, my shop has to focus on function for our active 10,000 lakes lifestyle. But when at Market, I can ohh and ahh at the luxury art, details and fashion making a splash. This week, I became most excited about La Perla. Despite their hard-to-justify … Read More


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Keepsakes ~ La Perla

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My first encounter with the essence of the La Perla brand happened during my Macy days when, on a business trip to Italy, my market rep, Gianna, took me to visit this company’s then family owned factory located in Bologna.  It is here where I witnessed firsthand the intricate and time consuming handwork required to perfectly position and delicately sew the exquisitely designed Leavers laces and embroidered tulle pieces that are the DNA of this … Read More


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Fantasie Fusion Full Cup Side Support Bra for large breasted women as featured on Lingerie Briefs

The Fantasie Fusion Full Cup Side Support Bra is a seriously superlative bra. Seriously soft, seriously supportive, and seriously stunning this style has been earning serious sales results for lingerie fit stores globally.  Designed with a combination of a contemporary stripped jacquard and lightweight microfiber, this the Fusion Full Cup bra delivers a supple hand-feel and smooth rounded shape. But it is the expert Fantasie engineering that ensures lift, projection, and effortless comfort for 30-40 … Read More


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