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By ELLEN LEWIS

Georgina Stretch silk long gown with Chantilly Lace in SML from NKiMode on Lingerie Briefs

Disruption, crossing borders, diversification, outside of the box: we’ve been talking about cultural upheaval for a couple of years now; on Lingerie Briefs as recently as this week’s fashion editorial. The market initially used the term ‘Athleisure’ because the trend began with casual loungewear. I dubbed it ‘Everywear’ as lingerie emerged in wardrobes and every facet of the intimate category seeped into the streets.

Paloma gimme the Night silk double georgette bias cut camisole from NKiMode on Lingerie Briefs

Now NK iMode has embraced this lifestyle trend labeling it ‘Livingwear’. I have followed this Vancouver based silk brand for over 10 years now, ever since their iconic Morgan chemise made waves in the Lingerie market. I wrote about them, not only Morgan, but also their bridal and plus size collections. They were always a market mainstay, not only for me, but countless retailers who recognized the value inherent in their collections. Then, for a while, they appeared to disappear from the traditional market radar.

Ursula bias cut silk charmeuse with gold leavers lace xs-l from NKiMode on Lingerie Briefs

Why? Because they took a leap, defying traditional wholesale merchandising and brought their sales wholly on-line. Trusting in the power of social media, and direct to buyer contact, they have propelled the business forward putting down international stakes. Their magic bullet is silk; stretch, georgette, woven charmeuse.  Exquisitely crafted with Chantilly and Leavers laces, and promoted through influencers , these styles are recognized for its versatility in fashion vernacular.  NK iMode’s Livingwear campaign delivers a modern approach to a classic lingerie business. And it’s working.

Corazon Slip du Jour 100% Bias cut silk charmeuse chemise double lined over bust from NKiMode on Lingerie Briefs

  “They Always Say Time Changes Things,
But You Actually Have To Change Them Yourself.” ~Andy Warhol


Bridal Briefs ~ NK iMode

NK iMode on Lingerie Briefs

I’m leaving Mexico this week, returning to NY, my kids and the market. Two very distinct Cabo scenes have come to mind in the past few days, probably because of my effort to actually go out for dinner and to the beach before I leave.  One of these spectacles is the number of wedding events that take place here and the other is the fascinating dichotomy of swimwear peppering the beaches. I’ll save the beach perspective for later this week. . . . .READ and SEE more here...Read more


Georgina Ivory bridal slip from NKiMode on Lingerie Briefs

I’m leaving Mexico this week, returning to NY, my kids and the market. Two very distinct Cabo scenes have come to mind in the past few days, probably because of my effort to actually go out for dinner and to the beach before I leave.  One of these spectacles is the number of wedding events that take place here and the other is the fascinating dichotomy of swimwear peppering the beaches. I’ll save the beach perspective for later this week. Today is all about Bridal Lingerie, and to be specific, NKiMode’s extensive range of styles for brides and their various wedding celebrations. Cabo is a destination wedding venue. I have witnessed the simplest ceremony on the beach and full out parties in resort hotels that could be the answer to any bride’s fantasies. I can do this because, in Mexico, the beaches are open everywhere to the public, even … ...Read more


By ELLEN LEWIS

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Did you know that the most wedding engagements occur between Thanksgiving and Christmas? It is a goldmine for retailers whose port of call is lingerie. The fact that this is already gift giving season, the acceleration of bridal intimates makes this category a no brainer. I remember a Bloomingdale’s buyer telling me several years ago, that this opportunity was a definite focus for her. This is why I am so pleased to have been contacted by NK iMode as they resurfaced with an entirely new business model for their loyal clientele and the buyers who have sorely missed them in the wholesale market. Decamping from the traditional showroom and trade show business model, they have created two robust digital sites, one for consumers and another for buyers to showcase their merchandise. Long recognized for their beautifully executed sleep and loungewear available for sizes (charming XS to … ...Read more


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