By ELLEN LEWIS
When you have it, flaunt it! Samantha Chang knows just how to make this point. Her lingerie is a celebration of female curves. The brand is recognized for its unique design ethos: sensual elegance and comfortable fit. No wonder customers love her collections. Capitalizing on Samantha’s technical expertise, and her sense of style as well as her unique vision she has expertly integrated the beloved All Lace Amour bodysuits with the best-selling … Read More
By ELLEN LEWIS
Change is the only constant. I learned this lesson a long time ago, but this statement has taken on a richer, more urgent meaning in the past 6 months. Everyone, everywhere is scrambling to regroup, reassert, reassess priorities and expectations. The lingerie industry was already in flux prior to Covid. New initiatives were already impacting design and development: inclusivity, sustainability, comfort, and health. These themes have redefined the concept of value in … Read More
In the past few weeks, we’ve posted several blogs about the transition of sleepwear and loungewear into street wear. Many ready to wear designers have integrated lingerie and swimwear into their vernacular creating lifestyle brands that are in sync with the casual attitude so prevalent in the American culture. This is not a new mantra in the Intimate Apparel business. It started some years ago (when my own girls began wearing pajama pants to school) … Read More
By ELLEN LEWIS
It’s quite serendipitous that I received an article in my in box today from The Robin Report entitled “Retail’s Third Wave Phenomenon”. It’s about the concept of ‘Pop Ups’, the very subject I intended to write about today. Of course, it’s Robin Lewis’ take on the case, with a deep dive into the macro analysis of a changing consumer market. It focuses on the big guys, Amazon, Sears, Target, Kohl’s etc. Still, … Read More
Today is Valentine’s Day, a universal tribute to love. For me, it has been celebrated in 3 stages: childhood, youth and as an adult. Most of the journey was about giving and getting: heart shaped cards on white doilies gave way to candy, flowers and more. But it took 5 decades of living and 35 + years of marriage to finally define what a woman really loves; respect in the pursuit of individual passion. Devoting … Read More
“Lingerie is The Poetry in A Woman’s Wardrobe”. I first coined this phrase in the mid 1980’s while presenting my case for a budget increase for the Macy’s Corporate Intimate Apparel division. I needed to convince a boardroom of middle age men to fund my belief that exclusively developed lingerie was worth the investment. I decided on metaphor: flowers, candy, romantic gestures that could elevate a woman’s sense of self-worth. I wanted to demonstrate … Read More
My jewelry of choice has always been sterling silver. So living in Mexico, the largest silver producer in the world, suits my taste just fine. In order to invest intelligently, it is very important to understand that silver craftsmanship is an art form, and the way it is designed has as much effect on its value as the weight of the metal. Unless you are a dealer purchasing a commodity, shopping for silver requires an … Read More
