Bridal Briefs

By Ellen Lewis

Last week my daughter was ruminating about the type of wedding she wanted.  By the way, she is not engaged.  Like many young girls, this conversation has been going on for about 20 years.  She told me she did not want a big affair (phew): the only thing important to her was the diamond ring and the dress (oh well).  The dress seems to be the aspiration.  I suppose it’s the princess on the peak that seduces so many feminine fantasies.  Nonetheless, it seems that the wedding gown is the centerpiece of  this show; a narcistic opportunity, totally expected and even applauded by everyone involved.

The wedding gown is the focal point of a bride’s plans, because it is an archetypal statement of who she believes herself to be.   It must fit, function and fascinate simultaneously.  Visual perfection is obviously the ultimate objective; so what lies beneath … ...Read more


by Ellen Lewis ~
I am not quite sure what it is about the bridal business that intrigues me so much. Certainly, it is not the actual event. I was married in City Hall (my choice) to avoid the chaos and fanfare. I think it’s the theatrics, the staging of a dramatic production replete with costumes, scenery and props. The whole drama ignites my inner artist. Like Intimate Apparel, the Wedding Industry is mystical, elegant, playful and steeped in sensuality. It is holistically feminine.

I see this space as a parallel universe to Lingerie because it is first and foremost about women and satisfying their most intimate needs. Its objective is pleasure, the pleasure of feeling special. The abundance and diversity of products dedicated to this pursuit warrants a deeper look. We have decided to focus on Brides and all the things that appeal to their wedding fantasies by highlighting … ...Read more


By Libby Dowd

Today more brides opt out of the traditional garter toss. But that does not mean the demand for this dainty underpinning is waning. In fact, the garter selections available to brides are expanding and styles are becoming more decadent and luxurious. La Gartier owner and designer, Sarah Dobson says garters are trending—big time. It’s not the traditional toss that is drawing in customers. “Brides are buying garters just to have them,” says Dobson. “It’s a keepsake. A garter is one wedding day accessory that is easy to keep and that a mother can pass down to her daughter.”

Laura Hardiman, owner of The Ivory Corset in Andover, MA, caters to brides and special occasion customers. She mirrors Dobson’s comments, saying not many of her customers are planning a garter toss, but for many, the tradition of wearing a garter is still strong. “It’s definitely a keepsake item,” … ...Read more


In Bloom for Brides

by Libby Dowd

Wedding gowns are traditionally white, but lately color has been making its way down the runway—and the aisle. From the neutral blush colors that are appearing in virtually every designer’s collection to Vera Wang’s shocking black gown, color is coming on strong. So why should bridal lingerie stay all white?
In Bloom by Jonquil is introducing its new line of intimates for summer deliveries. These styles mix bold black trims and flirty polka dots—making them perfect for the bride who wants to maintain some tradition but still have a little bit of fun with color and pattern. “I was inspired by ivory and black high drama impact paired with fluffy, frilly laces,” says designer Diane Samandi.

In Bloom by Jonquil ~ 'Eliza' and 'Lace and Dots'
“Some trends reflected in this line are polka dots, lace, menswear inspired prints, mixing masculine and feminine and color blocking.”… ...Read more


By Libby Dowd

Toad Lillie introduced a new line of bridal lingerie inspired by French sweets at February’s Designer Showcase. The line includes four decadent sets all hand made in luxurious silk fabrics.

Bombé, a silk chiffon babydoll with “something blue” charmeuse bows and a matching charmeuse panty features French seaming and narrow rolled hems that create a romantic ripple effect.

Chantilly, a silk charmeuse and lace shelf bra, panty and garter belt, is a more traditional bridal set. The quarter cup bra is fully lined and features a demure lace applique detail on the front. The matching knickers have a peephole and bow detail in the back for a look that is glamorous, but not overt.… ...Read more


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