By ELLEN LEWIS
Christine
In this overview of the August 2025 NY Lingerie Trade Shows, I decided to whittle down the presentation to a merchandising perspective: the macro vision that is/will drive sales. For me, the message was loud and clear, Tariffs, Joy and Pajamas. And Sheerness led design.
Carole Coelho
I didn’t focus on one color because joyous colors prevailed throughout the shows, and dynamic prints were everywhere. The … Read More
Parfait Lingerie highlights five key styles for Spring 2026: Simplicity, Mia Lace and Elisa, as they continue their upward sale’s trajectory as Holly and Emily make their brand debut. Each style manifests the Parfait comfort quest for fuller breasted women. Parfait’s technical expertise combines with a bow to fashion to not only results in comfortable, supportive bras but also ensures a range of solution pieces in a woman’s wardrobe.
Emily… Read More
By ELLEN LEWIS
Aubade, Noblesse Oblige, Chantelle Pulp
The Lingerie market has changed dramatically. It was on its way with the surge of e-commerce prior to the Pandemic, but that disruption escalated the evolution exponentially. This is not news. Simply a necessary reality. Cautious energy prevailed at both the Curve and Evolution 2025 shows. That said, of course there were discoveries, eccentricities, and highlights. In the images below, I am … Read More
By ELLEN LEWIS
Survivor: Heidi in Montelle
In 2024, Lingerie Briefs launched a new column: Survivor Stories. Our Mission: to prove how lingerie empowers survivors of domestic violence and abuse as they find freedom from debilitating lifestyles. These are the tales told to us by women (and sometimes men) who have suffered in silence from a plethora of controlling behaviors, both physical and emotional, perpetrated by significant family members. … Read More
Uplifting! That’s the best way to define the LUXLACY Collection and the new Simplicity seamless bra from Parfait Lingerie previewing here. True to the Parfait mission, these bras and panties deliver comfort, support, value and style to full busted women ranging 32-40, C-H cups and S-3X panties. We’re pleased to have them back in our Partner Spotlight.
LUXLACY is a three bra, three panties offer. The lace lightweight contour shape … Read More
By ASI EFROS
Gemsli Intimates is a woman-owned intimates company offering modern, beautiful designs in luxe fabrications and laces. Pearl Spitzer, President of Gemsli, noticed many white-space opportunities as she was preparing to launch the Gemsli Brand and set on a path of purposeful design and development! Currently in the brand’s lexicon are regular sizes, minimizers and full-figure/full bust bras; along with panties, slips, nursing, maternity, shapewear, and everyday essentials. … Read More
By ELLEN LEWIS
Without a doubt, the foundations business is a force at the Curve NY show. It is a showcase of practical, functional, solution based, and fashionable bras and panties. However the prevalence of sleepwear and loungewear, traditional, eclectic, elegant and commercial can not be ignored. There was a plethora of pajamas, lounge pieces and soft support styles all focused on comfort first.
Adding to this mix is … Read More