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defy bra

By ELLEN LEWIS

Evelyn & Bobbie Beyond wirefree patented bralette as featured on Lingerie Briefs

The Evelyn & Bobbie Defy Bra has changed my life. No exaggeration from a woman who has spent her entire adulthood waiting to get home in order to remove my bra. I am a 36G and the bralette revolution has basically passed me by…until now.

When brand founder Bree McKeen sent me a sample last spring, I told her she was wasting her time. But of … Read More


Whale watching in Cabo San Lucas on Lingerie Briefs

I went whale watching this past weekend determined to see one in the wild, since I have not had the pleasure since I began living here in 2011. That’s because the season peaks in early winter, good for tourism, bad for me. I am always away, in Paris, NY and the rest of the lingerie market, hunting and gathering product information while the rest of my friends take countless sojourns … Read More


Everyone knows that exercise is critical to longevity.  But no one told me that my sport of choice in my 60’s would be shadowing a 15 month old human powerhouse.  Spending the past month caring for my grandson has proven that one is never too old to hang from the rafters, defy gravity, run sprints or jump hurdles.  Never mind yoga, horseback riding or the gym.  If I am not … Read More


Every once and awhile I like to focus on an artist whose dedication to her vision raises the bar for women.  Defying the status quo is difficult in a commercially charged world, but Marlies Dekkers has proven her metal by standing firm in her desire to express her own personal perception of Intimates.

orange-detail   

Doing so, she has pushed the envelope of bra design, introducing the concept of brave exposure to … Read More


by  Jené Luciani

As a fitness instructior, I do a lot of jumping. Is it possible that not wearing the right sports bra can make your boobs sag?                           Jolene Mathews

Ah, the sagging debate. Great question, Jolene. Everyone always wants to know what really causes sagging. In short, one word: Gravity! This entire issue is covered in depth in The Bra Book and I interviewed several doctors to get their … Read More


Evelyn & Bobbie Structured Scoop Bra as featured on Lingerie BriefsWinter has a language all its own. It speaks in soft textures and quiet rituals, the gentle pull of a sweater, the warmth of a mug held close, the hush of morning light through a window. It’s a season that reminds us to seek comfort, not just in what we wear, but in how we feel.

At Evelyn & Bobbie, this conversation between comfort and confidence unfolds in every … Read More


Evelyn & Bobbie slate grey limited edition Bras wirefree to K cup as featured on Lingerie Briefs

Slate Grey: serene, sophisticated and urbane. Slate is the new limited-edition shade from Evelyn & Bobbie. Derived from the natural world, think stone, minerals, and stormy skies, it is a perfect backdrop in any wardrobe. Timeless, yet contemporary, slate is an excellent parallel to Evelyn & Bobbie which has been declared by multiple outlets as the “brand of the future’. This color symbolizes reliability.

Evelyn & Bobbie slate grey limited edition Structured Scoop Bra wirefree to K cup as featured on Lingerie Briefs

This season Evelyn & Bobbie delivers … Read More


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