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defy bra

By ELLEN LEWIS

We first introduced KILO BRAVA Lingerie last July, mid pandemic, when they were (and still are) defying the odds with a burgeoning business. This season, the brand continues its ascent with a new series of intimate stories targeted at women from S-XXXL (4-24).  The KILO BRAVA retro-design aesthetic is crafted expertly in throwback shapes with body friendly fabrics; bamboo knits and stretch satin and laces. Fun … Read More


By ELLEN LEWIS

Evelyn & Bobbie Beyond wirefree patented bralette as featured on Lingerie Briefs

The Evelyn & Bobbie Defy Bra has changed my life. No exaggeration from a woman who has spent her entire adulthood waiting to get home in order to remove my bra. I am a 36G and the bralette revolution has basically passed me by…until now.

When brand founder Bree McKeen sent me a sample last spring, I told her she was wasting her time. But of … Read More


Whale watching in Cabo San Lucas on Lingerie Briefs

I went whale watching this past weekend determined to see one in the wild, since I have not had the pleasure since I began living here in 2011. That’s because the season peaks in early winter, good for tourism, bad for me. I am always away, in Paris, NY and the rest of the lingerie market, hunting and gathering product information while the rest of my friends take countless sojourns … Read More


Everyone knows that exercise is critical to longevity.  But no one told me that my sport of choice in my 60’s would be shadowing a 15 month old human powerhouse.  Spending the past month caring for my grandson has proven that one is never too old to hang from the rafters, defy gravity, run sprints or jump hurdles.  Never mind yoga, horseback riding or the gym.  If I am not … Read More


Every once and awhile I like to focus on an artist whose dedication to her vision raises the bar for women.  Defying the status quo is difficult in a commercially charged world, but Marlies Dekkers has proven her metal by standing firm in her desire to express her own personal perception of Intimates.

orange-detail   

Doing so, she has pushed the envelope of bra design, introducing the concept of brave exposure to … Read More


by  Jené Luciani

As a fitness instructior, I do a lot of jumping. Is it possible that not wearing the right sports bra can make your boobs sag?                           Jolene Mathews

Ah, the sagging debate. Great question, Jolene. Everyone always wants to know what really causes sagging. In short, one word: Gravity! This entire issue is covered in depth in The Bra Book and I interviewed several doctors to get their … Read More


By ELLEN LEWIS

Evelyn & Bobbie Defy Bra in The color Aloe as featured on Lingerie Briefs

There is always a moment in early spring when the world seems to inhale. The light lingers a little longer, the air softens, and suddenly the promise of something new feels possible again.

That spirit arrives this week as Evelyn & Bobbie introduces Aloe, a fresh verdant hue launching in three of the brand’s bestselling silhouettes: Defy, Beyond, and Evelyn as well as the… Read More


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