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elila

By TINA WILSON

Fashion Forms illustrated by Tina Wilson for Lingerie Briefs

Do you know there are at least 300 different terms for the female breast? I cannot not think of any other anatomical part male or female that has garnered as much attention, admiration and affection.

The sizes and shapes could possibly outnumber the monikers. The breast sustains life. The breast can be a great source of pain and also immense joy. The breast has made careers and also ended them. And as … Read More


By BECKY YEEMaison Close as featured on Lingerie BriefsMaison Close

There is no doubt that having a high-end beautiful photo goes a long way in differentiating your brand, connecting with your customer and making more sales. In fact 75% of online shoppers rely on photos to make their decision on a potential purchase.

But all photos are not created equally.  There are photos that exemplify the brand’s story and there are photos that show what the product looks like.  Which … Read More


By ELLEN LEWIS

Maison Lejaby Spring 22 as featured on Lingerie BriefsMaison Lejaby

Last week the Lingerie market came alive for the first time in 18 months and the debut was dynamic. A series of trade shows including Curve NY and Evolution Concepts were buoyed by several showrooms’ exposés. For my part, I attended most of them; a bit dispersed, good for the waistline, serving up a level of vitality much needed and very welcome by all to whom I spoke. Of course, … Read More


By ELLEN LEWIS

Only Hearts Animal Print as seen at Curve NY for Spring 2020 as featured on Lingerie BriefsOnly Hearts

Curve NY wrapped up last week and as I always do, I spent 3 solid days at the show. It was definitely more robust, with an interesting layout and meaningful seminars. I received healthy feedback. The mainstream brands dominated the venue showcasing their current product perspective. For my part, there was a definitive macro message: Comfort first and foremost: in bras, shapewear, panties, and particularly lounge. Simplicity dominates design.

Technology … Read More


By ELLEN LEWIS

NATURAL skin Organic Essentials on Lingerie BriefsNATURAL skin
Organic Essentials

There was a definite uptick at CurvExpo in February. The show was larger, the layout was friendlier and the special events were pertinent to the current cultural shifts impacting the industry. For my part, as a veteran Intimates merchant, it’s still all about product and the social movements that guide its development. I was able to solidify my thoughts on subjects that are driving consumer’s choices, and as … Read More


By HOLLY JACKSON

Panache Sports Bra on Lingerie Briefs

Earlier this month, I decided to get a puppy. My last dog had come along when he was two years old. He was consistent: sedate, lovely and mostly trained when I adopted him. He lived to an old age, but when I finally felt ready to get another dog I wanted a completely different option: this time I would try the puppy experience. What I didn’t anticipate was how truly tiring the … Read More


By ELLEN LEWIS

Curve New York Concepts Forum on Lingerie Briefs

Nothing has changed and everything is changing. The NY Curve Intimate Apparel show was, from what I understand from many of the brands to whom I spoke, with a few exceptions, a success. Of note, from the buyers, the entire vibe was much better, with meaningful seminars, a brand speed dating event that allowed merchants 5 minute intervals with new vendors, and a Concepts lounge that not only gave some smaller brands … Read More


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