This month Freya launches the new Essentially Smooth Molded Balcony Bra, a new refined t-shirt bra for women sized 28-36, D-H (UK sizing). This bra delivers everyday functionality with the technical expertise that has become a hallmark of the Freya brand.
Designed for a barely-there feel, this style embraces the modern woman’s demand for effortless wearability without sacrificing fit. The ultra-soft molded cups create a smooth, rounded silhouette that … Read More
Mey Lingerie
Photographer Becky Yee offers an intimate and playful glimpse into Patrycja Piela’s world as she readies to celebrate her fabulous 50th this December. Her lingerie drawer becomes a reflection of her spirit, confident, joyful, and unapologetically alive. These pieces are not just intimates; they’re affirmations of self-worth. We asked Patrycja to tell us exactly how each style made her feel. She wrote us a long story that I … Read More
By ELLEN LEWIS
Passionata
In honor of July 4th, 2025 and the colors of our flag, we join 23 lingerie brands to celebrate the holiday. Have Fun!
Freya
Le Mystere
By ELLEN LEWIS
Carol Coelho
Just as I did in last week’s Swimwear recap, this season I’ve decided to combine the Curve and Evolution Lingerie show synopsis. Why? Because the insights are not different. The stories are the same. Borrowing from trend doyenne Jos Berry’s presentation at Curve NY, the current merchandising state is all about “Glimmers”, the feeling you get in your body when you feel inspired. I saw … Read More
By ELLEN LEWIS
I am just back from the New York Intimate Apparel trade shows with over 600 images nestled in my camera. First on the agenda, and as a precursor to next week’s very, very large lingerie shows editorial, I decided to publish this teaser highlighting Spring/ Summer 2025 swimwear. Previewed at both the NY Curve and Evolution, these styles, as often is the case in the swim … Read More
By ELLEN LEWIS
The Fantasie, Freya and Elomi brands amp up the Wow Power for Fall 24. Declaring that this season “more really is more’ they have created a panoply of rich and enchanting collections for the Eveden consortium. The message is escapism and a readiness to dress up. A coterie of dynamic lingerie design details, sheer fabrics, delicate embroideries, and vivid colors are translated into three major visions: … Read More
A star is born. Freya Lingerie showcases a dynamic bra and panty show with their newest headliner, the Snapshot Star collection. Think summer light, honeysuckle yellow and breezy nights. Designed in a sheer embroidered mesh with an elongated apex and star charms at center front, this style highlights the brands contemporary pulse. Engineered with all the hidden details that provide the famed Freya fit, it is available for sizes 28-38, … Read More