By ELLEN LEWIS
Without a doubt, the foundations business is a force at the Curve NY show. It is a showcase of practical, functional, solution based, and fashionable bras and panties. However the prevalence of sleepwear and loungewear, traditional, eclectic, elegant and commercial can not be ignored. There was a plethora of pajamas, lounge pieces and soft support styles all focused on comfort first.
Adding to this mix is the networking element, the extraordinary … Read More
By ASI EFROS
If you like stories with fairy tale endings, you will love a tale about Zeelum. Once upon a time, there were two beautiful young princesses, Sarifka Jungreis and Miri Brecher, who built a one-of-a-kind company from nothing and lived happily ever after.
Co-founders of Zeelum – Sarifka Jungreis and Miri Brecher
The story begins at the onset of the 21st century in suburban New Jersey. Sarifka’s passion at the time … Read More
Photographed by BECKY YEE
The absence of gender rules for men and women building fashion wardrobes has finally permeated social norms. Lingerie, initially defined by uber feminine details, has evolved. First simplicity entered the design landscape: easy, clean styles often described as unisex. Then lace made an entrance into men’s underwear design. Acceptance of diversity has thankfully made headways in our culture. Inclusivity is a common denominator. This month Becky gathered several models who represent … Read More
By ELLEN LEWIS
Swimwear and lingerie are symbiotic, particularly swimwear created by lingerie brands. The fit expertise and functional demands of both products are stringent and yet fashion defines the style’s success. This summer at Curve NY, swim was front and center with many key brands. This category has often informed lingerie design. The collections we saw embodied the 2024 intimate trends following suit (no pun intended) with the Curve 2024 Spring overview published earlier … Read More
By ELLEN LEWIS
A Brief summary of the Curve Ny show: ENERGY. For tried and true merchants, there’s nothing better than live interaction, face to face meetings and touching the merchandise. I got positive feedback: satisfied buyers, satisfied brands. Of course, there was some pushback, but how else do we rise to new challenges. Traffic was definitely up. This show was larger than the February show. The product mix was somewhat eclectic. Barbie … Read More
By ELLEN LEWIS
Dita von Teese
Curve New York took place at the Javits Center this February in a venue flooded with light and elevated above the conventional trade show jamboree. Many of the stories I noted reinforced the Paris themes: glitter and glow, bodysuits, intricate embroideries, graphic laces, and seduction. A carousel of dynamic prints in vivid colors merge with a palette of deep pink, purple and blue soaked hues, bright greens, yellow and … Read More
By LINDA DYETT
Le Petit Trou
Full disclosure right at the outset: I’m a lingerie aficionado who happens to live a tantalizingly short block-and-a-half away from an absolutely knockout-terrific underthings store—Azaleas, located in the heart of New York’s East Village. The ultimate indie retailer, this is a white-walled intimates general store—a Downtown lifestyle mart filled with essentials and esoterica that takes its cue from and is a perfect fit for my offbeat Downtown … Read More