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defy bra

By Becky Yee & Ellen Lewis

Carol Coelho and Simone Perele as featured in The Winter Bride lingerie photo editorial by Becky Yee on Lingerie Briefs

A few months ago, Becky and I were brainstorming ideas for a bridal lingerie photo editorial. We were searching for an angle that defied the norm. Bingo! The Winter Bride! Why not focus on the empowerment of wizened women. Women that defy the mythology of aging. Women who, later in life, choose to marry and still want beautiful, sensual, and sophisticated lingerie for that special time. (Shown above Carol Read More


Evelyn & Bobbie wirefree bras in Midnight Blue as featured on Lingerie Briefs

Christian Dior once said: “Midnight Blue is the Only Color That Can Compete with Black.” And from my own personal point of view, I agree. Born into the New York fashion culture of black attire, dark navy has seeped into my everyday wardrobe over the past decade. Sophisticated, elegant, and empowering, Midnight Blue has become the new black.  No Wonder Evelyn & Bobbie has been so incredibly successful with their recent launch (October) of this … Read More


Evelyn & Bobbie Leopard Print Bobbie Bra and Panty s featured on Lingerie Briefs

Diana Vreeland once said, “I never met a leopard print I didn’t like.”  Respected for her style insights, she was considered a fashion doyenne and on target with trends. Clearly, Evelyn & Bobbie is of the same mindset as they expand their leopard print range from four styles to seven. Presently a fan favorite; the popularity of the pattern in the Defy, Beyond and Evelyn bras as well as the high waisted bikini proves the … Read More


By TINA WILSON

Fashion Forms illustrated by Tina Wilson for Lingerie Briefs

Do you know there are at least 300 different terms for the female breast? I cannot not think of any other anatomical part male or female that has garnered as much attention, admiration and affection.

The sizes and shapes could possibly outnumber the monikers. The breast sustains life. The breast can be a great source of pain and also immense joy. The breast has made careers and also ended them. And as … Read More


By LINDA DYETT

Cleavage under and side, form The End Label as featured on Lingerie Briefs

Fashion mayhem has been happening lately. Strapless dresses worn over button-down shirts … transparent skirts … combat boots under cocktail gowns. Rule-breakers such as these are having a shakeup effect on lingerie too—as is evident in our current approach to breast coverage—what’s concealed and what’s revealed.

Cleavage under and side, form Helmut Lang as featured on Lingerie Briefs

I’m talking specifically about cleavage here. For centuries–enabled by revealing decollete and V-neck and plunge tops, and speeded along in modern times by underwires–cleavage in the … Read More


By ELLEN LEWIS

Evelyn & Bobbie Evelyn bra with EB Core™ design, a leading edge co-molding technology as featured on Lingerie Briefs

Evelyn & Bobbie, my best bra friend particularly through the pandemic, has done it again. With the launch of Evelyn, the 3rd and newest iteration of their revolutionary bralette construction, they have hit another retail bullseye. Of course, I have tried it. I am a huge fan of the Defy and Beyond styles.

All of Evelyn & Bobbie’s bras are created with a FULLY Patented EB Core™ design, a leading … Read More


By ELLEN LEWIS

Hanro long nightgown in bright yellow as seen on Lingerie Briefs

I am not sure what excites me most about Hanro’s Laura gown, this brilliant yellow or the easy lounge shape, both of which defy old school sleepwear rules.  Personally, I laud both the color and the comfort factor. I already know that the cotton modal fabric will be incomparable in softness and unique in its construction. Like everything Hanro creates, it will be an investment in premium quality insuring longevity … Read More


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