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ellen lewis

By ELLEN LEWIS

Calida Lingerie Cosy Collections in merino wool and silk for Fall 2024 as featured on Lingerie Briefs

I love dogs. So perhaps it was the husky featured in Calida’s Fall 2024 Cosy Collection campaign (cozy as we Americans say)  that sparked my interest at the recent trade shows. However, I am more inclined to think that the peaceful palette as well as the classic styling was responsible. No matter the cause, this combination of these creative layering pieces are the epitome of the brand’s DNA; ‘a fusion of comfort, … Read More


By ELLEN LEWIS

Pour Moi Swimwear up to an M cup as featured on Lingerie BriefsI Just arrived at my home in Los Cabos, ions away from the fidgety Northeastern weather patterns. Los Cabos is located on the Mexican Baja skirted by ocean and embraced by the desert. It is forever sunny (except during hurricane season). There are as many swimwear shops here as there are nail salons in NYC. The entire beachwear category dominates the dress code here. Despite the plethora of fashionable options, there is … Read More


By ELLEN LEWIS

This month, Sandra Jones, Director of Lise Charmel North America, and I decided to present the brand’s artistry from a new perspective. Since Lingerie Briefs is all about the DNA of a brand, we decided to highlight the extraordinary craftsmanship that defines Lise Charmel as an haute couture lingerie provocateur. As the Fall 24 RTW collections were wrapping up it became apparent that there was a symbiosis between the virtuosity witnessed on … Read More


Bridal Synergy

By ELLEN LEWISJane Woolrich Bridal Lingerie As featured on Lingerie Briefs

The synergy between the bridal and lingerie industries has always fascinated me. It’s not about the wedding. It’s all about the artistry, the cherished memories unique to these tableaux.   Exquisite laces, delicate embroideries, luxurious fabrics, treasured details, pearls, crystals, floral motifs are all assembled in an enchanting conclave of beauty. Basking on this assortment, one can easily grasp how a woman’s sense of self would be enhanced by wearing any piece. I … Read More


By ELLEN LEWISMagnetic Me Sleepwear for babies, children and adults magnetic closures for ease of use for changing babies, as well as people with disabilities as featured on Lingerie BriefsOnce and awhile a brand emerges that piques my interest, simply because they are “on to something”. Such is the case with Magnetic Me which I first saw at the Evolution show in NYC.  Their magic power: magnetic closures in lieu of buttons.

Magnetic Me Sleepwear for babies, children and adults magnetic closures for ease of use for changing babies, as well as people with disabilities as featured on Lingerie BriefsMagnetic Me was born in 2010 as a children’s brand. The company developed these patented SewSafe™ smart magnetic closures to ease the process of taking off and putting on … Read More


Curve NY A/W 2024: My Take

By ELLEN LEWISAubade at Curve NY featured on Lingerie Briefs

Without a doubt, the foundations business is a force at the Curve NY show.  It is a showcase of practical, functional, solution based, and fashionable bras and panties. However the prevalence of sleepwear and loungewear, traditional, eclectic, elegant and commercial can not be ignored. There was a plethora of pajamas, lounge pieces and soft support styles all focused on comfort first.

Adding to this mix is the networking element, the extraordinary … Read More


By ELLEN LEWIS

Evolution Concepts 2024 Fall/ Winter Show Highlights as featured on Lingerie Briefs

The Evolution Show, just by its location and easy going vibe, is always an intimate affair. Many of the trends replicate my research in Paris at the Salon International de la Lingerie. Green and Pink presided. I saw Asian influences, watery florals and the infusion of bird motifs in prints. Floral laces juxtaposed with graphic details as well as multi-thread embroideries. There is always a modicum of leather and bondage. I … Read More


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