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Trepidation, Anticipation and Evolution: The 2022 Trade Show Season Resumes

February 3, 2022

By ELLEN LEWIS

Bordelle Lingerie as Featured on Lingerie Briefs

Trepidation, Anticipation and Evolution: the 2022 trade show season resumes with the opening of several expositions beginning this weekend (2/6 – 2/7) with a Private Showing in Los Angeles at the historical Culver City Hotel in Culver City, California. Initially conceived as a collaboration between sale’s reps and brands in order to meet production deadlines, it is being spearheaded by Samantha Chang’s Evolution Concepts Platform. 55 labels will be participating including … Read More


Dressing Down in Fall Colors

October 8, 2021

By TINA WILSON

Francis McDormand at the opening of MacBeth as illustrated for Lingerie Briefs

I am beyond excited for fall. It’s a been awhile since the change of seasons was felt by us all as the past 18 months have been a blur. We’re still in the throes of that 5-letter word but I am pessimistically optimistic that sanity will prevail, and we will not be in this forever.

I kicked off the fall season recently at the 59th NY Film festival, where after the screening … Read More


Creativity = Talent + Perseverance ~ Katrina Eugenia

September 13, 2021

By ELLEN LEWISKristina Eugenia in her underwater film for Christine Lingerie as featured on Lingerie Briefs

This blog is not about a Lingerie brand, but it is about a young woman whom I met at the Christine Lingerie booth several years ago at Curve, Katrina Eugenia. Katrina is a true Creative, a photographer, painter, and entrepreneur.

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I recently saw Katrina’s underwater video, shot for Christine Silk, in which she not only starred but also directed and filmed.  It wasn’t about the product, although it certainly sends a … Read More


Half Naked Podcast ~ A Chat with Ellen Lewis

May 14, 2021

By ELLEN LEWISChristine Evangelista of 'Half Naked' chats with Ellen Lewis of Lingerie Briefs

“What underwear are you wearing right now?”

That’s the lead question that Christine Evangelista asks when she begins all of her interviews on her new podcast series Half Naked. I knew we were simpatico, despite our age difference, when she confirmed my conviction that beautiful lingerie is like perfume for the psyche.

Christine, who studied at FIT, is an actress and dancer who was grounded during the pandemic. Isolated … Read More


Make a Statement ~ Poetically Correct by P.J.Harlow

April 30, 2021

By ELLEN LEWIS

Poetically Correct Cotton knit T-Lounge shirts as featured on Lingerie Briefs

My career segued to the Intimate Apparel business 30 + year ago when I was plucked out of the ready to wear division to spearhead the lingerie product development initiative at Macy’s Corporate office. I knew nothing about the category, which at the time, was dominated by polyester in pale pink and blue designs. Oblivious to the “rules” I purchased a few cotton knit big t-shirts in bold prints from Benetton, a … Read More


Here Comes the Bride ~ FINALLY

April 28, 2021

By ELLEN LEWIS

Girl With a Serious Dream as Featured on Lingerie BriefsGirl With a Serious Dream

It’s been a lovelorn year with cancelled weddings and lost memories. But FINALLY, here comes the bride. Once again, anticipation is about hope. Celebrations are being planned. The bridal business, dormant for the past year, is beginning its comeback. The Intimate Apparel industry is changing as the market turns once again on its axis. As the desire for elegant, sensual lingerie percolates, bridal designs reap the … Read More


The Evolution Concept Show Launches

July 30, 2020

By ELLEN LEWIS

A New Digital Lingerie Platform for Buyers and Brands

Re-imagining the future when the world tilts is not an easy challenge. Buyers and brands have been forced to pivot to survive. There are new rules of engagement percolating in the market, web-based initiatives to enable businesses to move forward.

This is what Samantha Chang has done for our Lingerie Community.  This week, she launched the Evolution Concept Show, a Digital Trade … Read More


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