Lingerie Briefs ~ by Ellen Lewis

Bra Fitting Barriers

What is the biggest issue you confront when interfacing
with women about their lingerie?

Honestly, our brains are our biggest barriers when it comes to our boobs! Women get stuck in this mindset that they “know” what size they are/should be/look like and they can’t wrap their heads around someone telling them otherwise. It’s like an article I recently wrote that many women don’t follow the doctor’s advice because they think they know more than an MD. I’ve realized that it’s the same case when trying to help women with bras – they either think they know better OR they don’t want to accept that they’re aging, their bodies are changing, they’re gaining weight or not as “perky” as they used to be. This makes it hard to help them truly get the foundations that are right for them *right now.*

 

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