Wacoal’s new Taking Sides Contour Underwire featured on Lingerie BriefsThere’s a revolution happening in top drawers everywhere, and it’s about time. For too long, women have had to compromise: lift or comfort, structure or softness, support or invisibility. But what if you didn’t have to choose sides? What if your bra was already on yours?

Enter Wacoal’s new Taking Sides, a fresh perspective on everyday support that rethinks what a bra can do and how it should feel. … Read More


Spotlight On …

Hanky Panky Summer 2026 Gift Packaging Program of the iconic lace hi-rise and low-rise thong available in 3-packs and 5 packs as featured on Lingerie Briefs

Few brands have transformed a single product into a cultural touchstone quite like Hanky Panky. Their iconic Signature Lace thong, soft, flattering, and famously “one size fits most”, is not just a bestseller; it is the foundation of one of the cleverest gifting concepts in the lingerie market.

Hanky Panky Summer 2026 Gift Packaging Program of the iconic lace hi-rise and low-rise thong available in 3-packs and 5 packs as featured on Lingerie Briefs

What elevates these gift packages beyond simple multi-packs is the brand’s intuitive understanding of how women shop and how they gift. … Read More


By MOLLY JAYNEThe Interfilière Lingerie Show launches in Los Angeles, arriving July 21–23, 2026. Fabrics, laces, embroideries and more

Riding the momentum of its New York success, Interfilière sets its sights westward with the debut of Interfilière Los Angeles, taking place July 21–23, 2026.

The launch marks a strategic expansion into one of the most influential markets for swimwear, activewear, and contemporary fashion. Designed as a curated sourcing destination, Interfilière Los Angeles will connect leading international suppliers with California-based brands, designers, and product development teams—offering … Read More


Montelle Tulip Field Flirt Demi Lace Bra and Thong featured on Lingerie BriefsSay hello to Tulip, the dreamy pastel purple fashion color on many of your favorite Montelle Intimates collections. Whether you’re falling for the vibrant Tulip Fields floral printed lace pieces or keeping it chic with the solid warm-purple hue, your top drawer just got a major seasonal glow-up.

From the designer:

“Our refreshed collection introduces a romantic feel with digital floral lace in a warm pastel purple shade, inspired
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By ESTELLE PULESTON

Amour d’Agnette Lingerie as featured on Lingerie Briefs Amour d’Agnette (previously known as Amour Caché) is an ethically-made, small-batch lingerie brand that was founded in New York in 2020 by best friends Agnes Zhan and Deean Yeoh. They met on their very first day at Boston University, soon discovering they had shared interests in entrepreneurship, fashion and shopping for good lingerie, and later going on to train in lingerie design together at FIT New York.… Read More


By ELLEN LEWIS

Chantelle celebrates 150 years of innovation through the research of fashion historian Salomé Dudemain

One hundred and fifty years is no small feat. It’s a legacy, yes, but more importantly, it’s a dialogue. And when I think about Chantelle, what resonates isn’t just longevity. It’s evolution. A quiet, consistent response to how women live, move, and feel in their own skin.

This milestone celebration, 150 years of what the brand calls Something More ™ isn’t framed as nostalgia. Instead, through … Read More


Panache Endurance Sports Bra featured on Lingerie BriefsPanache Lingerie just launched two new sports bras in modern, feel-good colors – because your workout gear should hit as hard as you do!

The popular Endurance Sports Bra has relaunched in a rich berry/chalk shade that brings on the energy. It’s designed for a more natural feel, with no padding and upgraded strap adjustability so you can really dial in the fit. Think soft, second-skin comfort with enough support … Read More


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