By ELLEN LEWISEvelyn and Bobbie's Evelyn Bra featured on Lingerie Briefs

I have a bone to pick with the lingerie market. Of course, it’s a very personal bone. It has to do with the ever-growing parade of wirefree bras, particularly online, heralded as the ultimate combination of comfort and dynamic support for fuller-busted women. Kudos to the entrepreneurs behind these ventures. I certainly won’t begrudge them their success, much of it fueled by some very clever social media … Read More


Spotlight On …

BY ESTELLE PULESTON

Salty Johnson Swimwear from Australia as featured on Lingerie Briefs

Based in the laid-back, ocean-loving community of Bondi Beach, Sydney, Salty Johnson is a swimwear brand inspired by the Australian beach lifestyle and a desire to protect it.

Salty Johnson Swimwear from Australia as featured on Lingerie BriefsThe founder, Tom Johnson, is a lifelong swimmer who’d spent years seeing single-use plastic wash up on the shores he’d enjoyed since childhood. With no experience in the fashion industry but strong passions for both swimming and the environment, … Read More


By ELLEN LEWIS

Natori Holiday 2026 Lingerie Campaign has featured on Lingerie Briefs: gifts, robes and sleepwear

Everything Natori creates is unmistakably Josie. Her signature aesthetic: a beautiful balance of understated elegance, Asian artistry and quiet luxury flow effortlessly across the brand. Intimates, loungewear, sleepwear and even ready-to-wear are all part of the same thoughtfully orchestrated design story. And if I ever needed a reminder of just how distinctive her creative vision is, Natori’s Holiday 2026 campaign delivered it in spades.

Natori Holiday 2026 Lingerie Campaign has featured on Lingerie Briefs: gifts, robes and sleepwear

What particularly captivated … Read More


Sculptresse Bliss Full Cup Bra in new teal featured on Lingerie BriefsThe Sculptresse Bliss Full Cup Bra brings a fresh, modern feel to everyday lingerie. Returning for AW26 in a sophisticated, inviting teal, Bliss combines thoughtfully engineered support with exceptional comfort. A beautifully minimal lace top cup adds a clean, elevated touch, while specially designed geometric stretch lace adapts to your shape for a forgiving, supportive fit.

Sculptresse Bliss Full Cup Bra in new teal featured on Lingerie BriefsThis wired, non-padded style features unlined bottom cups for a lighter look and feel, … Read More


Q by Concepts Paris narrated by Jos Berry at Curve _Paris Summer 28, New bodywear perspectives; Curve Paris as featured on Lingerie Briefs

COMPLEMENTS CONCEPTS PARIS

By MARIACRISTINA RIGHI

At Curve Paris Who’s Next, Jos Berry, the creative mind behind Concepts Paris, introduced A New Language for Body Fashion: Summer 2028, a fresh perspective on lingerie and bodywear that looks beyond trends to explore the deeper human needs shaping women’s lives.

Q by Concepts Paris narrated by Jos Berry at Curve _Paris Summer 28, New bodywear perspectives; Curve Paris as featured on Lingerie Briefs

COMPLEMENTS CONCEPTS PARIS

The presentation also introduced Q by Concepts Paris, the evolution of a trend research studio with … Read More


Wacoal t-shirt bras featured on Lingerie BriefsT-Shirt Bras Matter! The perfect T-shirt bra blends smooth shaping, everyday coverage, and effortless comfort under any outfit. From Wacoal’s seamless finish of Embrace Lace® and Baseline T-Shirt Bras to the wire-free comfort of Baseline, each style meets different needs. Taking Sides delivers targeted side and back smoothing, while the Red Carpet™ Strapless Bra offers versatile support for tricky necklines. Together, these styles prove that the right bra makes … Read More


By ELLEN LEWIS

Lise Charmel Grand Soir Saphir collection as lingerie and outerwear as featured on Lingerie Briefs

I know that we wrote about Lise Charmel Grand Soir Saphir last month. But when a collection is so successful, selling out within weeks of delivery, that is worth recognition. In the last story, I was captivated by the exquisite navy and gold embroidery, sculptural silhouettes, and intricate details that distinguish this collection.

Clearly, I wasn’t alone. These amazing sale results have prompted plans for a second … Read More


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