By ELLEN LEWIS

Skin Lingerie Gita Bralette as featured on Lingerie Briefs

It’s no secret that society has experienced a cultural shift. Whenever this occurs the pendulum eventually swings back in search of some balance. Certainly, 2020 set a new standard of disruption. In the Intimate Apparel industry, comfort commandeered the platform, escalating a trend already on a trajectory in lingerie. Bralettes, for example, were usurping underwire bra sales before the pandemic. The lockdown turned this evolution into a no-wire revolution. Comfort at all costs. Fashion, not so much.

Skin Lingerie Gita Bralette as featured on Lingerie Briefs

But now, as the world opens, we are poised for a counterbalance.… Read More


Spotlight On …

By ESTELLE PULESTONBritish brand Ihuoma designed & marketed for women of color as featured on Lingerie Briefs

Launched in September 2020, British brand Ihuoma is filling a long-overlooked gap in the market for exquisitely-luxurious lingerie that is marketed towards, and designed specifically to complement and enhance the beauty of, Black women and other women of color.

British brand Ihuoma designed & marketed for women of color as featured on Lingerie Briefs

The brand was founded by Annabelle Mu’azu, who also created online lingerie boutique Beautifully Undressed in 2013. For a long time after, she didn’t feel represented in the imagery that most brands were putting out, which led to her producing her own promotional photo shoots where she could pick and style the models.… Read More


By HOLLY JACKSON

Cake Maternity Swimwear with UPF 50+ B-E cups as featured on Lingerie Briefs

Swimwear season is almost here and everyone is ready to go outside and celebrate life getting slightly back to normal! Since pools were closed last summer, I suspect many customers are just getting around to replacing their swimsuits. Cake Lingerie’s release of the new Rosewater maternity swim collection is right on time for new mothers.

Cake Lingerie is known for high quality maternity bras and inclusive sizing, but their swimwear collection doesn’t get as much press. That’s too bad because these suits are flattering, functional, and stylish.… Read More


By ASI EFROSHuit Lingerie as featured on Lingerie BriefsContinuing its legacy with the new lingerie collection of flowering blooms in enchanting colors, Huit8 signifies the optimism, which only spring can bring.

“The delicacy of the Blossom collection this season is exquisite. It was created with such attention to detail. Our embroidery is made in Switzerland and designed exclusively for Huit8. Our colors are unique,” said Souad Sinai, CEO, Huit8.

Huit Lingerie and swimwear as featured on Lingerie BriefsSwimwear Collection

Huit8 is a range of delicately crafted lingerie and swimwear designed by women for women. It was first launched in France in 1968.Read More


By TINA WILSON

Fashion Illustrations by Tina Wilson as featured on Lingerie Briefs

A margarita can be very inspiring, two of them can really get the lime juices flowing.  I was at my local “Cheers” for only the second time in 13 months, Santa Fe. Not the city but the Mexican bar and restaurant on 71rst street and Columbus Avenue in NYC.  It was the most glorious evening and I had not quite dealt with the fact that I had no subject for my next blog, when Laura Bird one of the managers, came over to our outdoor table to chat for the first time in a long time… we started to talk about life and business, as they are two very different things.… Read More


By ELLEN LEWIS

Poetically Correct Cotton knit T-Lounge shirts as featured on Lingerie Briefs

My career segued to the Intimate Apparel business 30 + year ago when I was plucked out of the ready to wear division to spearhead the lingerie product development initiative at Macy’s Corporate office. I knew nothing about the category, which at the time, was dominated by polyester in pale pink and blue designs. Oblivious to the “rules” I purchased a few cotton knit big t-shirts in bold prints from Benetton, a hot 80’s RTW brand.  I thought that an oversize cotton knit sleepshirt would be a key item and a way to make a statement about how innovative our Intimates business could be.… Read More


By ELLEN LEWIS

Girl With a Serious Dream as Featured on Lingerie BriefsGirl With a Serious Dream

It’s been a lovelorn year with cancelled weddings and lost memories. But FINALLY, here comes the bride. Once again, anticipation is about hope. Celebrations are being planned. The bridal business, dormant for the past year, is beginning its comeback. The Intimate Apparel industry is changing as the market turns once again on its axis. As the desire for elegant, sensual lingerie percolates, bridal designs reap the rewards. This pictorial, whose images were provided to us by the participating brands, is our promise of showcasing artful design and future possibilities.… Read More


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