By Asi Efros
I sat down with Nada Kadasa, founder of Nanaya, Saudi Arabia’s first fitting-focused lingerie boutique, for an exclusive interview for Lingerie Briefs. Her story stayed with me well after our interview wrapped.
There’s a moment almost every woman in this industry can point to, the first time she was properly fitted. For Nada Kadasa, that moment happened at a Bravissimo checkout counter in the UK. She cried. … Read More
This month Evelyn & Bobbie debuts willow, a new modern neutral color. Highlighted here in the bestselling Evelyn bra, this gray-green shade is soft, yet elegant against the skin. It’s a color that doesn’t compete; it completes.
Its arrival is perfectly timed for a bra that has reshaped the wirefree landscape. Evelyn is built on EB Core® technology, a patented internal structure capable of lifting 20+ pounds of breast … Read More
b.tempt’d Effortlessly Lace collection pairs romantic floral lace with easy silhouettes designed to feel as comfortable as they look. The collection appeal is its ability to make lace feel less like something reserved for special occasions and more like something that belongs in an everyday wardrobe. It combines soft stretch lace, comfortable finishing details, versatile silhouettes, and a range of colors that can suit different styles and moods. From the … Read More
By Ellen Lewis
Kilo Brava
In a nutshell, the trend directions I identified at Curve NY remain consistent with what I saw at Evolution NY. The difference is in the setting and the experience.
Rosa Ribelle
Evolution embraces an open-room concept. There are no walls or traditional booths; racks stand side by side within a sophisticated space of exposed brick and glass. This season, the show expanded across two … Read More
By ELLEN LEWIS
Osmose means osmosis in French. True osmosis implies a natural, effortless flow across a barrier until perfect equilibrium is achieved. In the intimate apparel industry, we often discuss structural boundaries between heavy support and weightless engineering. This season, Chantelle cleverly utilizes that scientific concept for its newest launch. The Osmose Collection represents a flawless convergence where technical scaffolding merges directly with a supple, second-skin experience.
For women … Read More
By ELLEN LEWIS
Lisca
August kicked off with two important lingerie shows: Curve NY and Evolution. This season, I’m doing things a little differently. I’ll take you inside Curve this week, with Evolution coming next Friday. Quite simply, there were too many images to squeeze into one post!
I captured several hundred photographs at Curve, including an intriguing selection of swimwear from intimate apparel brands. Beyond the fit expertise inherent … Read More
Montelle Intimates’ best-selling styles are getting a seriously playful update. Meet Lipstick, a vibrant pink hue that brings confidence, flirtation, and plenty of personality.
Lipstick makes a statement while keeping the mood fun, feminine, and effortlessly alluring. Its lively pink tone feels sweet yet sophisticated, And there’s more to love. This universally flattering shade complements every complexion, adding a radiant glow that makes skin look fresh and luminous.
The … Read More
