By MARIACRISTINA RIGHI

DISTRICT MARGHERITA MAZZEI Italian Swimwear at Maredamare Beachwear Show as featured on Lingerie Briefs

DISTRICT MARGHERITA MAZZEI

Maredamare ,the International Beachwear show held in Florence last July, offered an illuminating look at the international beachwear market. But what stayed with me was not simply the evolution of swimwear or the growing importance of resortwear. It was the unmistakable individuality of Italian design. For some of Italy’s most established beachwear designers, the swimsuit is only the beginning. A bikini becomes part of … Read More


Spotlight On …

Wacoal's Breast Cancer Awareness Month and Fit For The Cure® as featured on Lingerie BriefsOctober is Breast Cancer Awareness Month, when pink ribbons appear everywhere and breast health takes center stage. It is an important opportunity to pause, educate ourselves, stand with those affected by breast cancer, and remember the women whose lives have been changed by this disease. But perhaps the most important part of October is what we carry forward from it. Awareness may have a month. Commitment does not.

At Wacoal… Read More


Panache AW26 Clara Black and Gold collection featured on Lingerie BriefsThe Clara fashion collection in black/gold by Panache Lingerie is a fresh addition to the brand’s heritage range, bringing effortless luxury to everyday lingerie.

Panache AW26 Clara Demi Balcony bra in Black and Gold featured on Lingerie BriefsInspired by the rising love for lower-coverage silhouettes, the Clara Balcony Demi bra builds on the popularity of the Allure Demi Balcony. Flexible stretch lace top cups move beautifully with the body, while a lifted, rounded shape enhances the natural silhouette. Sizes up to an M … Read More


By ESTELLE PULESTON

Rimoné Paris lingerie as featured on Lingerie BriefsCreated by Améni Alak, Rimoné Paris is a newly-launched lingerie brand that has been engineered especially for a large cup size + small ribcage combination, with a mission “to provide the structural mastery required for a fuller bust, delivered through a lens of Parisian luxury.”

Growing up as a dancer, Alak has always been acutely aware of the importance of a precise fit when in movement, for … Read More


By ELLEN LEWIS

My daughter Maria, Reesy to me, got married last weekend. And yes, it was a Red Carpet affair. To clarify, I’m talking about the bra. For the first time in my life, I wore a strapless bra: Wacoal’s Red Carpet Strapless. Let’s be honest, I’m no spring chicken and I’m certainly not small-breasted. At 36G/H, the words strapless bra have never exactly inspired confidence. But this was … Read More


Anita Care’s Selma Pocketed T-Shirt Bra: as featured on Lingerie Briefs

The most successful independent intimate retailers know that inventory efficiency is everything. Anita Care’s Selma Pocketed Bra with Spacer Cups is a masterclass in cross-category merchandising, designed to bridge the gap between specialized medical necessity and everyday luxury. While engineered with discreet pockets for breast forms, Selma’s wire-free, smooth silhouette functions beautifully as a premium everyday T-shirt bra. This dual identity gives your fitters a powerful crossover tool, allowing them … Read More


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