By ELLEN LEWIS

Merchandising instinct: It’s an undefined presence that niggles your gut suggesting the emergence of an idea about to catch fire. It has successfully guided my decisions for my entire career. For the past several years it has been the growing presence of the men’s lingerie business. And when I say lingerie, I do not mean underwear exclusively. Being an American daughter of the 70’s and married over 40 years to a plaid shirt, Costco kind of guy, this concept probably entered my airspace when it did only because of my profession.… Read More

By ELLEN LEWIS

When Curve asked me if we might be interested in hosting a Lingerie Briefs Designer Salon at the New York show from Feb 27 to March 1, I was intrigued. My initial thoughts: we could create a Gallery of entrepreneurial brands, similar to the very popular Designer Gallery on our digital platform. Although our brand mission is to curate the entire Intimate Apparel Marketplace, I have always been a cheerleader for the “little guy”. What I mean is the designers and shops that can’t compete with the “big guys” like corporations and big box stores.… Read More

By ELLEN LEWIS

Skin and Pluto

I am not particularly fond of blog lists rounding up the years gift ideas or proffering opinion on what are the best intimates in the market. These judgements are personal, a reflection of the authors tastes. We are a platform of merchandising information, not reviews.  It is never our intention to postulate.

But recently, in discussion with my partner Shirley and my social media director, Alison on the subject of our lingerie drawers and how they have morphed during the pandemic, it is interesting to note that our choices fall easily into the much hyped comfort zone.… Read More