By ELLEN LEWIS

Elomi Matilda bra in Lunar Blue featured on Lingerie BriefsLet’s talk about that one bra. You know the one, the holy grail in your top drawer that delivers flawless shape, unstoppable lift, and comfort that actually lasts until bedtime. For so many of us in the fuller-bust community, that MVP is none other than the iconic Elomi Matilda plunge.

Well, get ready to fall in love all over again.

This season, Matilda arrives in a … Read More


Spotlight On …

By MOLLY JAYNECurve Montreal (7/12-7/13) and Curve New York (8/2- 8/4) Lingerie Trade Shows as featured om Lingerie Briefs As Curve Montréal and Curve New York approach, the mood surrounding this summer’s market season feels noticeably more focused.
Across intimates and swim, brands are arriving with sharper storytelling, more intentional assortments, and a stronger awareness of how product needs to resonate both digitally and in-store. Conversations surrounding visibility, customer loyalty, community-building, and retail growth continue to shape the atmosphere heading into the season.

Curve Montréal returns … Read More


By ELLEN LEWIS

Wacoal Marketing Campaign 2026

It was sometime in the 90’s when I first encountered the Wacoal brand. I was wandering through the lingerie floor at Bloomingdale’s when an assortment of bras immediately caught my attention. There was an unmistakable integrity to the product: refined construction, elevated fabrics, and, most importantly for me, a deeply considered fit strategy that extended well beyond the standard size range. At the time, I was in … Read More


Coming this fall! Meet the new Anita Active DYNAMIX STAR Sports Bra in Blue Iris, where award-winning support meets sleek style and unrestricted movement. Its innovative X-back design allows complete shoulder mobility while delivering exceptional stability during workouts of every intensity.

Winner of the ISPO Award and prestigious Red Dot Design Award, the DYNAMIX STAR blends performance technology with modern comfort. Ergonomic straps adjust easily at the front, helping relieve … Read More


By ESTELLE PULESTON

A DOMANI®’s Cooling, Anti-Night Sweats Sleepwear as featured on Lingerie BriefsBased in the US, A DOMANI® is a sleepwear brand by Katya Eckert that’s founded on the idea that good sleep is absolutely fundamental to health, healing and general wellbeing and no one should have to put up with uncomfortable night sweats.

A DOMANI®’s Cooling, Anti-Night Sweats Sleepwear as featured on Lingerie BriefsIts sleep pieces, which include a range of short and long nightgowns and pajama separates, are crafted from rigorously-tested, natural fiber-based fabrics that are highly … Read More


The Magnifique Wireless Support Bra from Chantelle Lingerie as featured on Lingerie Briefs

Quiet sophistication best defines the new Magique Collection from Chantelle Lingerie. Two styles standout: the Magique Wireless Support Bra and the Magique Back Smoothing Minimizer.

The Magnifique Back Smoothing Minimizer Bra from Chantelle Lingerie as featured on Lingerie Briefs

What unites both Magique styles is Chantelle’s commitment to lightweight engineering and all-day comfort. Double-knit spacer lining throughout the cups and tall back bands creates breathable 360-degree smoothing with an almost weightless sensation, even in larger cup sizes. Enclosed seaming, flexible finishes, and thoughtfully … Read More


The Montelle Intimates new Strapless Slip with silicone grips and detachable straps as featured on Lingerie BriefsOnce again Montelle Intimates has crafted an essential lingerie piece that solves an oft neglected wardrobe problem. The new Strapless Slip is long overdue

Designed with Montelle’s silky soft lightweight microfiber, it creates the smooth, fluid base we all want beneath dresses and skirts, eliminating cling while allowing fabrics to glide effortlessly over the body.

The Montelle Intimates new Strapless Slip with silicone grips and detachable straps as featured on Lingerie BriefsWhat truly elevates this piece is its adaptability. The multiple strap options accommodate nearly every … Read More


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