By ELLEN LEWIS

Shell Belle Couture Forbidden Collection of luxury, seductive bridal lingerie designed with sandwashed silk and french laces as featured on Lingerie Briefs

I’ve been following the Shell Belle Couture Lingerie brand ever since its inception in 2010. Tantalized by the extraordinary workmanship of founder and artist Michelle Blenkinsopp-Guild, I always check out her new collections. This year, it’s the Forbidden story, inspired by the heroines of the Silk Road and the luxuries once only afforded to nobility. Designed in sandwashed silk these pieces are intricately detailed with French appliqué laces and silk lacing, a … Read More


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By ELLEN LEWIS

Elomi lingerie to K cup bras for fall 24 as featured on Lingerie Briefs

The Fantasie, Freya and Elomi brands amp up the Wow Power for Fall 24.  Declaring that this season “more really is more’ they have created a panoply of rich and enchanting collections for the Eveden consortium. The message is escapism and a readiness to dress up. A coterie of dynamic lingerie design details, sheer fabrics, delicate embroideries, and vivid colors are translated into three major visions: Romanticism, Crafted and Ornamentation. Just … Read More


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Do you have all your lingerie essentials for summer? Wacoal has got you covered with the bras you need for the sunny days ahead. Their Bras of Summer® features strapless, t-shirt, racerback, sport, and cooling styles for wherever life takes you. Keep reading to find your must-haves for summer and beyond. 

Wacoal Red Carpet™ Strapless Underwire Bra featured on Lingerie BriefsStrapless: Wearing a strapless, halter, or one-shoulder look this summer? The Red Carpet Strapless Underwire Bra and NEW Comfort First Strapless Bra are your Read More


By ELLEN LEWIS

Fleur of England Silk Fleur du Jour collection of pajamas, slips and underwear as featured on Lingerie Briefs

In my opinion, there are three indicators of lingerie design that reveal the cream of the crop: Craftsmanship, Creativity and Class. So today. I’ve decided to call out the Fleur of England Fleur du Jour collection delivering this month. This understated yet sophisticated silk assortment of casual intimates is an excellent indicator of founder Fleur Turner’s extraordinary attention to detail and her never-ending pursuit of elegance.  Fleur, often heralded for her expertise … Read More


By ELLEN LEWIS

Ever since the last NY Curve Show where I met Georg Weber-Unger, the indefatigable leader of the Global Anita brand, I have felt compelled to tell this story. Actually, it’s his story, his family’s legacy, and the extraordinary diligence of the Anita team worldwide that completes this narrative.

This is a tale of international intrigue, powerful women, endless energy, incredible endurance, stellar products, and a phenomenal man.  For me it confirms … Read More


Evelyn & Bobbie Beyond bra in Champagne Ginko print as featured on Lingerie Briefs

Even though I am not especially religious (no judgement please) I have to admit that sometimes resurrection is viable. Particularly when a brand sells out of a style within days of a launch. Such was the story one year ago when Evelyn & Bobbie highlighted the Evelyn Bra in the Champagne Ginkgo print. So, as a result, this summer the brand is reviving this pattern this season in four collections: Defy, Beyond, Bobbie, and Starlett. … Read More


By ESTELLE PULESTON

Thick & Bones Swimwear Revival Collection from XS-2XL as featured on Lingerie Briefs

Calling all fans of high leg cuts and bold colors in their beach looks – there’s a new swim brand in town! Just (re)launched today with a collection titled Revival, Thicks and Bones is an independent British label created by Tosin Bodija, a full-time model who’s been photographed for the likes of GAP, ASOS and Figleaves, and who knows a thing or two about fashion.

Like other swimwear entrepreneurs I’ve spoken to … Read More


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