By ELLEN LEWIS
In case you missed my story on Monday about my daughter’s wedding and the bra that saved the day, you can check it out here. But today I’m adding an addendum: pre-wedding prep and the Evelyn & Bobbie bras that showed their grit. Amidst the bagels, muffins, photography, hair and makeup operation, a hovering groom, and the general anticipatory vibe that surrounds a wedding morning, my … Read More
By ELLEN LEWIS
My daughter Maria, Reesy to me, got married last weekend. And yes, it was a Red Carpet affair. To clarify, I’m talking about the bra. For the first time in my life, I wore a strapless bra: Wacoal’s Red Carpet Strapless. Let’s be honest, I’m no spring chicken and I’m certainly not small-breasted. At 36G/H, the words strapless bra have never exactly inspired confidence. But this was … Read More
The most successful independent intimate retailers know that inventory efficiency is everything. Anita Care’s Selma Pocketed Bra with Spacer Cups is a masterclass in cross-category merchandising, designed to bridge the gap between specialized medical necessity and everyday luxury. While engineered with discreet pockets for breast forms, Selma’s wire-free, smooth silhouette functions beautifully as a premium everyday T-shirt bra. This dual identity gives your fitters a powerful crossover tool, allowing them … Read More
The Dixie Belle® Panty collection (a sister brand to Shadowline) proves that more coverage can still feel feminine, flattering, and completely modern. Since 1946, Dixie Belle has earned a devoted following with its signature silky-smooth nylon tricot panties. Today, the beloved heritage brand continues to evolve with fresh silhouettes and soft 100% cotton fabrics, bringing a modern sensibility to the timeless comfort and feminine details women love.
Dixie Belle is … Read More
By ESTELLE PULESTON
I’ve been a fan of British brand Bluebella since discovering its Fifty Shades of Grey collaboration back in 2013, and it has been impressive seeing the label grow into what it is now: beautiful, directional lingerie that’s sold in department stores and boutiques all over the world, not to mention being one of only a handful of third-party brands sold via Victoria’s Secret.
Founder Emily Bendell, who … Read More
By ELLEN LEWIS
Belle, Chantelle Lingerie’s ultra-light, ultra-feminine, and quietly sexy collection of everyday bras, continues to expand this fall. What I find particularly appealing is the way Chantelle has married the American desire for pretty, functional, supportive full-bust lingerie with that unmistakable French “je ne sais quoi.” The result is lingerie that feels effortless, practical enough for every day, yet infused with an unmistakable sense of femininity.
The Belle … Read More
