Anita’s Essential Smart Wire-Free Bralette Welcomes a New Shadow Blue Hue

July 30, 2026

Anita Since 1866 expands its popular Essential Collection with the Essential Smart Wire-Free Bralette (#5433), now available in the beautiful new Shadow Blue colorway. Originally introduced in Black and Smart Rose, this fresh shade brings a cool, contemporary update to an everyday favorite.

Modern Style. Invisible Comfort.

This new Essential Smart Series includes the wireless bralette and matching high-waist brief, blending sleek, clean-cut lines with luxurious comfort. Shadow Blue brings … Read More

Curve New York Celebrates Heritage, New Beginnings & Industry Connection This August

July 28, 2026

By MOLLY JAYNE

As the intimate apparel industry gathers in New York this August, Curve New York returns to the Javits Center River Pavilion with a season defined by milestone anniversaries, exciting brand debuts, immersive experiences, and the Spring/Summer 2027 collections.

From August 2-4, buyers will discover a thoughtfully curated mix of established industry leaders, emerging designers, educational programming, and networking opportunities that continue to make Curve North America’s leading … Read More

mey’s Everyday Opulence: A Preview of Color, Craftsmanship & Curated Living

July 26, 2026

By ELLEN LEWIS

The true brilliance of mey’s Spring/Summer 2027 “Everyday Opulence” story isn’t found in a single bra, sleepwear silhouette or seasonal print. It is the brand’s ability to weave color, print and exquisite embroidery throughout lingerie, daywear, sleepwear and loungewear, delivering one beautifully connected wardrobe vision. In an increasingly competitive retail environment, this cohesive merchandising approach gives retailers a compelling visual narrative designed to inspire multiple purchases.

Arriving … Read More

Just Launched: The Busty Bra by Evelyn & Bobbie

July 23, 2026

Just launched this week, Evelyn & Bobbie’s new Busty Bra is the culmination of 33 months of research and development, created specifically for women who wear 27–36 band sizes and DDD–L cups. For years, women with smaller frames and fuller busts have been told that exceptional support comes with a price: rigid underwires, aching shoulders, and the constant compromise between comfort and control. Evelyn & Bobbie has never accepted that … Read More

Your New Go-To Bra: Fit Fully Yours’ Chloe Sweetheart Moulded

July 22, 2026

Fit Fully Yours Lingerie has built a vast, loyal following by offering one of the most inclusive size ranges in the industry. This Canadian brand offers beautiful everyday essentials and fashionable lingerie styles in AA–M cups, 28–44 bands, and S–4XL.

Following the debut of the Chloe Sweetheart Moulded Bra in the sophisticated, neutral Moonlight shade, this timeless style arrives soon in sleek Black for AW26. Designed for a polished, modern … Read More

Meet Quinn: Freya’s New Everyday Crush

July 21, 2026

Let’s face it, finding a bra that is equal parts beautiful, supportive, and genuinely comfortable can sometimes feel like chasing a unicorn. Enter Freya’s new Quinn Bra, a style that proves you really can have it all. It’s the brand’s new everyday crush.

Pretty enough to make you smile and practical enough to become your daily go-to, Quinn blends delicate floral lace with a smooth finish that disappears effortlessly beneath … Read More

Fogal: A Century of Crafting the Art of Luxury Legwear

July 19, 2026

By ESTELLE PULESTON

One of the most iconic names in premium legwear, Fogal’s full-leg hosiery begins at $53 and extends into the low hundreds for silk, cashmere and wool-rich tights, culminating in the extraordinary Marilyn fishnets adorned with 15,000 hand-applied crystals ($1,257). This is hosiery designed to elevate both wardrobe and lifestyle, combining precision fit, exceptional comfort and unmistakable sophistication.

The story began in 1921 in Zurich, Switzerland, when Léon … Read More

Anita’s Essential Smart Wire-Free Bralette Welcomes a New Shadow Blue Hue

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