By ELLEN LEWIS
I first met Melissa Franchi, founder of Nevaeh Lingerie, when she was working out of a closet in New York City. That was eight years ago.
Like so many of today’s independent design entrepreneurs, Melissa has remained fiercely committed to her vision. She has grown the business without compromising what makes Nevaeh distinctive. I was intrigued by her philosophy then, and eight years later, I still am. … Read More
By ELLEN LEWIS
Several months ago, I was introduced to the BODIES vision at Simone Pérèle. But it was during this year’s Curve show that I had the opportunity to see this shaping concept make a definitive statement.
Shapewear is having its lingerie moment. Simone Pérèle’s BODIES makes a compelling case for why the two categories were never meant to exist apart. Rather than beginning with control, BODIES begins with … Read More
Panache sports bras are renowned for powerful support, flattering shape, and comfort without flattening the bust. Designed for fuller busts, they span B to J cups and beyond.
Each style uses separate cup construction to encapsulate and support each breast individually. The result is reduced bounce, a natural silhouette, and comfortable padded straps. Meet three fresh additions for AW26.
New, Freedom Non-Wired Sports Bra brings … Read More
By ESTELLE PULESTON
I love it when a new lingerie brand enters the market with a distinctly original point of view, and Vellutini certainly has one. Launched in summer 2025, the brand was conceived by Jeanne Davies, a Corsican native who wanted to weave together fine-quality lingerie with coral carving, a practice that has been tied to the trade and deeper culture of Corsica for centuries.
There, coral is gifted … Read More
By Asi Efros
I sat down with Nada Kadasa, founder of Nanaya, Saudi Arabia’s first fitting-focused lingerie boutique, for an exclusive interview for Lingerie Briefs. Her story stayed with me well after our interview wrapped.
There’s a moment almost every woman in this industry can point to, the first time she was properly fitted. For Nada Kadasa, that moment happened at a Bravissimo checkout counter in the UK. She cried. … Read More
This month Evelyn & Bobbie debuts willow, a new modern neutral color. Highlighted here in the bestselling Evelyn bra, this gray-green shade is soft, yet elegant against the skin. It’s a color that doesn’t compete; it completes.
Its arrival is perfectly timed for a bra that has reshaped the wirefree landscape. Evelyn is built on EB Core® technology, a patented internal structure capable of lifting 20+ pounds of breast … Read More
b.tempt’d Effortlessly Lace collection pairs romantic floral lace with easy silhouettes designed to feel as comfortable as they look. The collection appeal is its ability to make lace feel less like something reserved for special occasions and more like something that belongs in an everyday wardrobe. It combines soft stretch lace, comfortable finishing details, versatile silhouettes, and a range of colors that can suit different styles and moods. From the … Read More
