by HELEN MASTERSHot UK Retailer: La Belle Boudoir featured on Lingerie BriefsThere is no doubt that since I wrote my last London Briefs column – ‘The AW20 London Lowdown’ – life has changed for us all.

Like everywhere else in the world, the UK entered lockdown at the end of March and is only now tentatively emerging. UK lingerie stores closed their doors for the longest period we have ever known and as I write, have been open less than a month.

So, what will the future hold?… ...Read more


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By ALISON CONNOLLY

HERVÉ by Celine Marie as featured in the Gallery on Lingerie Briefs

I’m always on the hunt for lingerie that’s inspiring or unusual because it brings me great joy to share these findings with all of you!  Recently, I came upon this image of Threnody in Velvet wearing HERVÉ by Celine Marie and it immediately became one of my high priority discoveries to share.

This isn’t the first time I’ve been quick to share the work of HERVÉ by Celine Marie.  In fact, I first featured the brand in our Gallery over a year ago.… ...Read more


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By ELLEN LEWIS

On Gossamer Mesh nylon Panties as featured on Lingerie Briefs

For the past few weeks, I have had the urge to highlight On Gossamer’s mesh panties. I’ve written about them before for a bevy of reasons, one of which is that they are a mainstay in my dresser drawer.  I have had them on my mind lately because during the past few months, they have been a saving grace in my underwear wardrobe.  I wore them regularly throughout the New York lockdown this past spring. When your world demands comfort, these panties are salvation.… ...Read more


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By HOLLY JACKSON

Cake Maternity and Lingerie as featured on Lingerie Briefs

For many of us the pandemic has been a time to sit in silence and take a look at our lives. Some of us took up knitting or crochet. Some of us repainted our kitchens. Some of us finished the giant list of life projects we’ve been putting off for ages. I would argue that for most of us though, this pandemic has been a time to take stock of the things that really matter to us and figure out how to prioritize them once this is all over.… ...Read more


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By ELLEN LEWIS

A New Digital Lingerie Platform for Buyers and Brands

Re-imagining the future when the world tilts is not an easy challenge. Buyers and brands have been forced to pivot to survive. There are new rules of engagement percolating in the market, web-based initiatives to enable businesses to move forward.

This is what Samantha Chang has done for our Lingerie Community.  This week, she launched the Evolution Concept Show, a Digital Trade Platform whose purpose is to provide effective communication between brands and buyers.… ...Read more


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By ASI EFROS

Demery Jayne lifestyle swimwear as featured on Lingerie Briefs

The Muse – Inner Freedom – Demery Jayne

Demery, a passionate world traveler, interlaces the idea of innate freedom into her awe-inspiring designs. They express her sun-kissed memories of exotic cultures and far away lands. Soaking the sun and the saltiness of the ocean water, Demery dreamed of her collection while feeling one with the universe. Wouldn’t you want to experience such inner freedom that transforms you into what you want to be…into your better self?

“I have always flourished in the water environment and I loved everything about the islands just off of the Venezuelan coast…I went there and ended up staying for a few years....Read more


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By ALISON CONNOLLY

Hadley Smythe swimwear & bodywear as featured on Lingerie Briefs

In the absence of being able to travel to beautiful, distant locations, we can still rely on feeling inspired by images and words. In the case of UK designer Hadley Smythe, her latest collection was inspired by a time and a place; the 1950s French Riviera.  More specifically, her designs were inspired by one of her favorite books, the 1954 Francoise Sagan novel Bonjour Tristesse.

Dramatic and luxurious, Hadley Smythe swimwear features ultra-feminine shapes that accentuate the curves of the female form and by default highlight a woman’s sensuality.… ...Read more


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