By ESTELLE PULESTON

Underprotection Sustainable Lingerie as featured on Lingerie BriefsFounded in Copenhagen in 2010 by Sunniva Uggerby and Stephan Rosenkilde, with Jeanette Hansen later joining the founding team, Underprotection is a lingerie and swimwear brand that’s merging comfort and style with a deeply-rooted desire to do things sustainably.

Underprotection Sustainable Lingerie as featured on Lingerie Briefs

The label describes its aesthetic as bold, colorful and feminine, a style that “challenges the stereotypical look of sustainable lingerie.” Designs are wirefree to maximize comfort, and a mix of timeless neutrals and … Read More


Spotlight On …

Curve NY A/W 2024: My Take

By ELLEN LEWISAubade at Curve NY featured on Lingerie Briefs

Without a doubt, the foundations business is a force at the Curve NY show.  It is a showcase of practical, functional, solution based, and fashionable bras and panties. However the prevalence of sleepwear and loungewear, traditional, eclectic, elegant and commercial can not be ignored. There was a plethora of pajamas, lounge pieces and soft support styles all focused on comfort first.

Adding to this mix is the networking element, the extraordinary … Read More


By ELLEN LEWIS

Evolution Concepts 2024 Fall/ Winter Show Highlights as featured on Lingerie Briefs

The Evolution Show, just by its location and easy going vibe, is always an intimate affair. Many of the trends replicate my research in Paris at the Salon International de la Lingerie. Green and Pink presided. I saw Asian influences, watery florals and the infusion of bird motifs in prints. Floral laces juxtaposed with graphic details as well as multi-thread embroideries. There is always a modicum of leather and bondage. I … Read More


Simone Perele Limited Edition Mystic Collection celebrating the 75th anniversary as featured on Lingerie Briefs

75 years ago, Simone Pérèle had a vision, to liberate women from the confines of restrictive undergarments. At 26 years old, she launched her eponymous brand and embarked on her plan to re-define lingerie. Trained as a corset-maker, Simone kept her love of exquisite detail and applied them to innovative designs that put comfort and fit at the forefront, redefining the shape of lingerie for generations to come.  Dedicated to her legacy, the SimonePérèle brand … Read More


b.tempt'd Cotton To A Tee Collection featured on Lingerie BriefsIntroducing the cotton collection you’ve been dreaming of: b.tempt’d unveils its latest lineup just in time for spring!

Say goodbye to the struggle of finding the perfect bra for your t-shirts and say hello to the Cotton To A Tee Collection. This collection offers three distinct styles tailored to complement all your t-shirt silhouettes.b.tempt'd Cotton To A Tee Scoop Underwire Bra featured on Lingerie BriefsCotton To A Tee Scoop Underwire: This bra pairs flawlessly with all your scoop-neck tees, offering both style and … Read More


LATTELOVE sleepwear & loungewear Fall/Winter 2024 Restful Canvases Collection as featured on Lingerie Briefs

The F/W 2024 LATTELOVE™ gallery of soft, cozy, comfortable and stylish sleep & loungewear made its debut at Curve NY. Aptly named Restful Canvases, this collection combines a myriad of earthy colors, dynamic prints, and sustainable fabrics. Tapped into the consumer desire for easy, simple shapes that function effortlessly, these designs reinforce the brand mission: “Fashion with Purpose”.

LATTELOVE sleepwear & loungewear Fall/Winter 2024 Restful Canvases Collection as featured on Lingerie Briefs

Restful Canvases is an amalgamation of sixteen key styles that integrate seamlessly with each other. Contemporary … Read More


By ELLEN LEWISEvelyn & Bobbie Defy Bra with patented EB Core Technology as featured on Lingerie Briefs

Bree McKeen of Evelyn & Bobbie featured on Lingerie BriefsI was thrilled to discover that Bree McKeen, founder and owner of the Evelyn & Bobbie brand was scheduled to speak in Paris at Jos Berry’s VIP trend presentation. I feel a personal bond to Bree, her staff and the company’s product. They deserve the accolades attributed to them, no “favoritism” involved.

True, I have become a die-hard fan, but my adulation is absolutely built on results. The brand, originally launched in … Read More


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