By ELLEN LEWIS

We Are HAH sustainable lace bodysuit as featured on Lingerie Briefs

I began following We Are HAH’s sustainable journey shortly after they launched their lingerie and sleepwear lifestyle collections in 2015. In fact, we highlighted the brand in 2019 after I spoke with founder Sharleen Ernster, a major force within the Conscious Capitalism movement. I was impressed with her #startssomewhere motto and its truth to consumers about the unique obstacles the lingerie and swimwear industry confronts in its drive to produce a product that is earth friendly.

We Are HAH sustainable lace bodysuit as featured on Lingerie BriefsComin’ In HAHt bodysuit available in 15 colors (XS-L)

In my opinion, it is the soul of this company that sets it apart.… Read More


Spotlight On …

By ELLEN LEWIS

Panache Andorra Full cup underwire and non-wire bras as featured on Lingerie Briefs

In 2013, just about this time of year, I wrote a story about the virtues of my Panache Andorra Lace full cup underwire bra from Panache. I wore it through a 3-day labor intense marathon at the end of which, my daughter gave birth to my grandson, Jude. I am sure the soft stretch lace top cup construction and side sling insert added to my comfort zone. For me, at the time, it felt like the closest thing to a wire-free bra available in my size.… Read More


By ELLEN LEWIS

Natori Lotus pant as featured on Lingerie Briefs

Natori’s Lotus Flower Sleepwear Collection caught my attention the moment I reviewed it but, I did not know why. Sometimes, when I write about Intimate Apparel, I am not sure from where my inspiration comes. So, I looked up the meaning of the Lotus flower and found this statement:

“The Lotus flower is regarded in many different cultures as a symbol of purity, enlightenment, self-regeneration and rebirth. Its characteristics are a perfect analogy for the human condition: even when its roots are in the dirtiest waters, the Lotus produces the most beautiful flower.”… Read More


Lise Charmel Invitation Sexy Collection as featured on Lingerie Briefs

There was a time in the Lingerie vernacular that merchandising very sexy intimates was relegated to the holidays with red and black as the calling cards. But times have changed, and provocative lingerie has emerged as an everyday go-to choice; particularly this year. The consumer desire for dressing up (or perhaps I should say, dressing under) has accelerated. That’s why we chose to highlight Lise Charmel’s Invitation Sexy collection as we enter the Spring 21 season.

Lise Charmel Invitation Sexy Collection as featured on Lingerie Briefs

Invitation Sexy is a comprehensive lingerie assortment of eighteen styles including six bras (30-40, A-E), five panties (XS-4XL),  garters and accessories all designed with an exclusive Italian embroidery over a microfiber mesh and trimmed with leavers lace.… Read More


Anita's Momentum Sports Bra in electrifying metallic pink featured on Lingerie BriefsAnita’s extremely resilient Momentum Sports Bra features an extroverted, shiny outer material in electrifying metallic pink. This best-selling, high-end performance bra is an all-round fusion of active wear and fashion. Extremely breathable, stretch mesh fabric is at both sides in the back for an extra-light feeling of breathability and comfort. Also, the inside lining made of moisture-absorbing terry cloth.Anita's breathable Momentum Sports Bra in electrifying metallic pink featured on Lingerie BriefsThe seamlessly formed, extra-soft cups not only reduce the bust’s movement to a minimum but also ensure our effective perspiration management with the clever combination of high-tech materials.… Read More


By ELLEN LEWIS

We first introduced KILO BRAVA Lingerie last July, mid pandemic, when they were (and still are) defying the odds with a burgeoning business. This season, the brand continues its ascent with a new series of intimate stories targeted at women from S-XXXL (4-24).  The KILO BRAVA retro-design aesthetic is crafted expertly in throwback shapes with body friendly fabrics; bamboo knits and stretch satin and laces. Fun digital prints and easy yet not so basic essentials pepper the assortment. The Spring/ Summer 2021 campaign pays homage to an emerging world utilizing a butterfly metaphor exquisitely executed in both print and embroidery. … Read More


The World of LOU Lingerie

By ELLEN LEWIS

Absolu (32-38, B-DD)

I find it a bit charming that as a young woman, my friends nicknamed me Lou. I am fairly sure it had more to do with the abbreviation of my last name rather than comparing me to Lucienne Faller, the inspiration for the French lingerie brand LOU. I like the idea that my youthful passion for all things French, my affinity for art and my career foray into the Intimate’s landscape somehow aligns me with the world of LOU.  Everything about the brand aesthetic appeals to my instinct for technical beauty, visionary imagery, and feminine tenacity.… Read More


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