CZI Swimwear an beachwear, bathing suits and coverups as featured on Lingerie Briefs

I’ve been known to describe a brand as “wearable art” on occasion, but never has the term been more applicable than it is to today’s spotlighted brand: Switzerland-based CZI. A swim and beachwear label by Sandra Czich and her twin sons, it’s based around offering exclusive, eye-catching prints which start out life as physical paintings.

CZI Swimwear an beachwear, bathing suits and coverups as featured on Lingerie Briefs

Czich describes herself as a “self-taught artist who turned into a lawyer who turned into an Read More

Spotlight On …

Le Mystere's new Safari Strapless bra featured on Lingerie BriefsLe Mystere’s Safari Smoother and T-Shirt Bras are very well known for their incredible fit and lift as well as outstanding beauty. These are the go-to bras for everyday wearability with a chic and sophisticated design. Great news – three gorgeous, NEW bra styles have now been added to Le Mystere’s popular Safari collection… Strapless, Racerback & Wireless!

“For more than a decade Safari has stood the test of time as a forever favorite for

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Panty Promise panties as featured on Lingerie Briefs

Founder and Designer Jessica Krupa first launched Panty Promise™ at Curve in 2022 to quite a lot of buzz. The backstory and brand profile are impressive, as are her credentials, but, when it comes to a new product, I like to wait for feedback. Revolutionary concepts are intriguing, but the operational nuts and bolts as well as consumer reactions make all the difference.  One year later, I know that the tale is … Read More


Shell Belle Bridal Lingerie as featured on Lingerie Briefs

The synergy between the wedding industry and lingerie design can be summarized by its celebration of femininity and the female form. It inspires artistry and evokes the thrill of anticipation. It demands imagination and the highest standards of design. I’ve been researching this market lately which is growing exponentially. It is interesting to note that many of the trends I encountered were reinforced in the themes permeating intimates development for Spring 2023. … Read More

Mey Men's Playing Card Collection as featured on Lingerie BriefsThis month, we focus on the other side of Mey’s intimates’ business: Mey’s men’s undergarments. Here we  zero in on the ‘Sexy Cards’ collection launching  for A/W 23 in an alluring assortment of clever prints and coordinating cotton knits from the brand’s ‘Symbol’ and ‘Relax’ groups. Constructed in the essential shapes and patterns to which men tend to gravitate: boxers, t-shirts and easy loungewear, they look like an easy upsell in any lingerie store. … Read More


Luxury Lingerie brand Coco de Mer as featured on Lingerie Briefs

“Pleasure is a necessity, not a luxury”. That’s the driving belief of Lucy Litwack, who was headhunted for the role of CEO at Coco de Mer in 2014, and later led a management buyout in 2017 to also become the company’s owner.

Coco de Mer has long been considered an iconic brand in this industry, and its Covent Garden boutique an iconic shopping destination, but Litwack believes that it can become … Read More

By TINA WILSONSkims as illustrated by Tina Wilson for Lingerie Briefs

As we move on to the WAIST, I will admit I don’t have very much of one, never have and I have made peace with that long ago. Unlike the breasts and the butt, it seems no one is in the business of enlarging the waist, but you never know, lifestyle and fashion are fast moving targets. In fact, advertising for many intimate brands seem to feature bodies that resemble the Venus … Read More

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