You may remember that Emma Harris gave a sneak preview of the first of her AW20 lines in March – then Covid 19 hit.  The British luxury lingerie and loungewear designer, who has her own atelier based in Ilkeston, Derbyshire, responded to the crisis by promptly turning her hand to producing much needed scrubs for Britain’s NHS.

She also found time to launch a Lockdown Loungewear collection, Anais, designed for everyday essential wear.Emma Harris AW20 Melody Collection - gorgeous lingerie as seen on Lingerie BriefsNever one to stay still, after a somewhat busy lockdown, Emma Harris is also now back in full swing with the second preview of her AW20 collection – Melody.… ...Read more


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By ELLEN LEWIS

Triumph Lingerie Fit Smart wirefree bra, a new approach to sizing as featured on Lingerie Briefs

Timing is everything and no statement could be more prescient apropos Triumph Lingerie and their new Fit Smart Bra. Launched early 2020 on the cusp of Covid 19, it is a revolutionary wire free design that adapts instantly to a woman’s breast shape and promises ultimate comfort all day long. Wire free bras have been surging in the Intimate world, even before the ‘work from home’ credo changed our lives. The exclusive construction of the Fit Smart bra takes the growing quest for comfort, a softer profile, lift and adaptable fit to a whole other level.… ...Read more


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By HOLLY JACKSON

Louisa Bracq Julia full cup bra and panty as featured on Lingerie Briefs

I picked up embroidery as a serious hobby several years ago, so the minute I stepped into the Louisa Bracq booth at Curve I knew that I was experiencing this craft in a different way. Embroidery has always been a critical element of lingerie design, but the embroidery at the foundation of the Louisa Bracq brand is unique. It is the epicenter of their DNA. It is no surprise that Louisa Bracq’s heritage is founded in embroidery design and production.… ...Read more


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By ELLEN LEWIS

LoveSuze lingerie as featured on Lingerie Briefs

It was quite serendipitous that, during a Curve seminar last February, I found myself sitting next to Suzanne Macbale, founder, and designer of the nascent LoveSuze brand. Some years back Suzanne and I had collaborated when she was a V.P. at Victoria’s Secret and I was positioned at one of VS’s sourcing arms. An extremely talented designer of playful, sexy lingerie and trained in the highly technical infrastructure of Victoria’s Secret’s product development process, she helped design many of the panty shapes that are used across the industry today.… ...Read more


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By ELLEN LEWIS

“The customer is always right”. This slogan has been the driving force behind good retailing since commerce began. Back in the 70’s, at the onset of my career with Federated Department stores, it meant, primarily, take back anything the customer tries to return, no matter how noxious. Today, responding to the customer, requires a much greater focus, a deep dive into analytics that scan the globe for validation. This is the lifeblood of The NPD Group, who hunt and gather consumer purchasing statistics to help the industry clarify customer desire.… ...Read more


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By ALISON CONNOLLY

Maygel Coronel Colombian swimwear as featured on Lingerie Briefs

If it wasn’t already obvious, I have a tendency to feature swimwear brands that are more fashion than function (as in, you’re not going to enter any swimming competitions in the brands I feature), but that’s not to say a brand cannot accomplish both. Colombian brand Maygel Coronel clearly captures the fashion element, but it’s just as functional when it comes to fit, its ability to crossover from swim to ready-to-wear, and its undeniable ability to make a poolside statement.… ...Read more


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By ASI EFROS

Annette International as featured on Lingerie Briefs

The energy that is uniting like-minded humans over miles of land and sea, in the pursuit of common goals, is palpable.

Sharon Singer’s passionate story about the creation and evolution of Annette International grabbed my imagination and glued my ear to the phone. In an instant, the distance between California and New York City had disappeared.

“While developing our collections, we always give more to women in innovative fabrications, functionality, and design. We believe that women are increasingly conscious of their health....Read more


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