Almost Braless

By LINDA DYETTAlmost Braless - Linda Dyett, photo - Sara Messinger NYTimes featured on Lingerie BriefsI live in the East Village—notorious for its (fantastic) restaurants, its quirky little retail businesses (a goodly number of which, including Azeleas, the lingerie shop, have survived the shutdown), and the hordes of NYU, Cooper Union, St. John’s, and New School students, as well as the oddball artists, designers, and freelancers who occupy the neighborhood. This area, like Bushwick and Williamsburg, is something of a style bellwether. So when I began noticing dozens of girls and women walking around braless beneath their slip dresses (accessorized with Doc Martens boots), their cropped T-shirts inside baggy overalls, and their oversize vintage dresses, I recognized it as a trend.… Read More


Spotlight On …

By ASI EFROS

Eco-Responsible Iluna Lace & Hosiery as featured on Lingerie Briefs

Based in Cuggiono, Italy, the Iluna Group has been a beacon of innovation and the first lace and hosiery manufacturer to implement the latest triumphs of technology and material science. Iluna’s continuous progress in efficiency, eco-responsibility, aesthetics, and quality has won the company the attention and recognition of the intimate apparel community.

Eco-Responsible Iluna Lace & Hosiery as featured on Lingerie BriefsRegister printing with GOTS certification 

On July 6, 2021, at the Milano Unica fair, Iluna debuts the newest yarn, GRS certified and developed with 50% pre-consumer waste materials, which is now available in translucent and shiny form.Read More


By ELLEN LEWIS

Royce High Impact Wirefree Aerocool Sports Bra to a K cup as featured on Lingerie Briefs

I just returned from my home in Cabo San Lucas where I horseback ride practically every day. It’s not easy doing high impact sports as a larger breasted woman. I am a G cup and luckily, in the past several years, I have had options. But I remember when this wasn’t reality and I struggled to participate in certain activities. That’s why I can relate to the problem for K cup girls (English sizing). By the way, that’s an O cup in the USA!… Read More


By ESTELLE PULESTON

Pure Chemistry Roshni Yellow bridal collection as featured on Lingerie Briefs

British brand Pure Chemistrys latest launch is the third instalment in their luxury Asian bridal range. Titled ‘Roshni’, which means light and brightness, it’s a sun-kissed yellow collection to complement their earlier releases in the traditional bridal colors of red and pink.

Pure Chemistry Roshni Yellow bridal collection as featured on Lingerie BriefsPure Chemistry was founded in 2014 in the UK by Dimple Rani. With the wedding lingerie that’s sold in stores there and in the US focusing almost exclusively on a typical Western color palette of white, ivory and pale blue, Rani believes there is a clear gap in the market.… Read More


Let’s Celebrate! In a few weeks, the Lingerie Market will re-open, albeit in a semi hybrid format. While some brands and buyers continue to opt for a virtual product preview, live shows will once again take place. Curve New York and Curve Los Angeles will welcome visitors once again. Added to these trade events, the new Evolution Concepts show, an extension of the Evolution Concept brand website, will host its first on site exposition. It will be a pleasure to network in person and to touch product in 3-dimensional form.… Read More


Parfait's Best selling Dalis Bralette is super soft in new nudes - featured on Lingerie BriefsParfait Lingerie is, once again, redefining perfection for AW21 by featuring four beautiful, new models-Paloma, Natalie, Courtney and Saby. Each one of these gorgeous women embrace their “perfectly you” curves while confidently representing their own distinct look. Their diverse body tones are perfect for showcasing Parfait’s extended skin tone color palette that now includes a new, rich Medium Nude shade.

Together, these women help Parfait continue to tell their unique story of size, shape and style inclusiveness. These featured bralettes are are all available for AW21 in these exciting new skin tone shades.… Read More


By HOLLY JACKSON

Curvy Veneto Bralette by Cosabella as featured on Lingerie Briefs

There’s been a full-scale adoption of wireless bras by everyone over this past year due to the various stay-at-home orders. Many of us are taking our bralettes with us and eschewing underwires, even as we all re-enter the world and resume our lives. The market for curvy bralettes has improved tremendously over the past few years, but it has also focused heavily on basics and sportier options. If you wanted a luxurious bralette in an H cup that paired well with a beautiful designer outfit you were mostly out of luck.… Read More


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