By ELLEN LEWIS

Christine Silk Faberge Devore velour kimono and Diva chemise in Purple Passion as featured on Lingerie Briefs

Recently, I took a trip to the Met Cloisters in NYC. The venue is not new to me but having just finished the biography of John D Rockefeller and reminded of his son’s obsession with medieval art, I was anxious to see, once again, the renowned Unicorn Tapestries. The confluence of grandeur, dignity, and ambition represented by this proud bastion perfectly captures the complex character of this famous family. I took a lot of notes at the museum.  I never know when such an experience will spark an idea for a Lingerie “Brief”.… Read More


Spotlight On …

Urban Muu Muu ~ Comfy Rompers featured on Lingerie Briefs

One-piece Rompers are all the rage at Urban MuuMuu! This new addition is so fun and ultra comfortable, you’ll want to lounge around all the time in one! Made in your choice of Supima Cotton modal French Terry or 100% Cotton Slub Jersey, these fun onesies are manufactured in the USA. Urban Muu Muu ~ Comfy Rompers in French Terry featured on Lingerie Briefs

 

Urban MuuMuu’s Romper in Supima Cotton modal French Terry  features such a nice, roomy stretch. This onesie is great for sunny warmer climates, and hot sleepers; wear it all year long, indoors, or out!… Read More


By ESTELLE PULESTONUnderwear for Humanity featured on Lingerie Briefs

Has there ever before existed a lingerie brand that’s quite so environmentally and socially conscious as Underwear for Humanity, which launched this year? I’m struggling to think of one. With a tagline of “kindness in action”, this Australian start-up is one that’s centered around giving back to the world in numerous ways.

Let’s start with its eco credentials. Underwear for Humanity was founded by lingerie industry veteran Kelly Barrett, who previously created Silent Arrow but closed it down when she found herself stuck in the modern-day fashion cycle of regular product launches followed by necessary discounting to clear old stock.… Read More


By BECKY YEEMaison Close as featured on Lingerie BriefsMaison Close

There is no doubt that having a high-end beautiful photo goes a long way in differentiating your brand, connecting with your customer and making more sales. In fact 75% of online shoppers rely on photos to make their decision on a potential purchase.

But all photos are not created equally.  There are photos that exemplify the brand’s story and there are photos that show what the product looks like.  Which photos have the most impact?  The answer is all of them.… Read More


By ASI EFROS

Seamless technology image by Memoi as featured on Lingerie Briefs

As a designer by trade and a passionate proponent of sustainability and innovation, I’d love to point the attention of fellow creators to seamless technology as the most eco-conscious method of garment manufacturing that exists today.

Seamless technology image by Memoi as featured on Lingerie BriefsMe Moi

The traditional way of manufacturing garments, known as cut and sew, is the method by which the two-dimensional fabric is manipulated to make the garments fit our three-dimensional bodies. In order to accomplish this task, the textile is cut into multiple pieces and then put together by using one of the assembling methods like sewing or fusing.… Read More


By Ellen Lewis

Josie Natori Chinoiserie Hand Embroidered Silk 55" Wrap XS-XL as featured on Lingerie Briefs

Dragons: I have been intrigued by them ever since I learned that my son was destined to be born in the Year of the Dragon. I was pregnant in Asia on a business trip in 1988 and inundated everywhere by this delightful beast. Of course, I bought a stuffed dragon to greet him upon his birth. This iconic figure is a metaphor for majesty, strength, power, and grace. I desired these attributes in my son’s character and hoped he would, one day, recognize their importance in the feminine zeitgeist.… Read More


By ESTELLE PULESTON

Buttress and Snatch Lingerie as featured on Lingerie Briefs

Independent lingerie brands really don’t come much more iconic than Buttress & Snatch. This British label, which has been seen on everyone from Kate Moss to Beth Ditto to Madonna, has an instantly-recognizable aesthetic – one that’s characterized by luxuriously-draped off-shoulder details, oversized bow and flower adornments, and a wonderfully whimsical use of color and print.

Buttress and Snatch Lingerie as featured on Lingerie Briefs

Buttress & Snatch was created in 1999 by Rachel Kenyon, who describes herself as a “compulsive underwear inventor”, and who also founded the luxury lingerie brand Marilupa.… Read More


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