By ELLEN LEWIS
Defy
There are moments in this business when long-held assumptions quietly unravel. Mine arrived six years ago at Curve New York, when I first met Bree McKeen, founder and CEO of the Evelyn & Bobbie brand. Bree was determined to convince me that I, a committed 36G and a veteran merchant with more than four decades in the lingerie industry, could finally embrace a wirefree bra. I … Read More
By ELLEN LEWIS
Living in Mexico has kept me away from the New York May market for quite some time, but this year, family circumstances brought me back and, as it turns out, right where I love to be. For a seasoned merchant like me, attending the Wacoal-Europe and Wacoal-America Spring 2027 showcase for specialty store buyers felt less like business and more like a gift, a silver lining I … Read More
By ESTELLE PULESTON
Founded almost 40 years ago near Lake Garda, within the Italian hosiery district, Oroblu is a hosiery and bodywear brand defined by ‘high performance’ comfort and function, alongside an emphasis on color.
A prime example of their functional focus is their Shock Up line. Introduced in the 1990s, their designers were inspired by the era’s love for push-up bras to create a pantyhose product that would lift … Read More
By BECKY YEE
Fit Fully Yours
There’s something beautifully rebellious about becoming a bride in your 50s. Not rebellious in the loud, middle-finger-to-the-world kind of way; more like finally allowing yourself to take up space. To be seen. To feel beautiful without apologizing for it.
Ajour
This year, I’m getting married for the first time. One of my closest friends is preparing for her third wedding. And somehow, standing together … Read More
Panache Lingerie’s core essentials marry impeccable fit with refined style, elevating everyday wear with effortless confidence.
These are the styles people come back for ~ beautifully made bras known for their lift, shape, and all-day support, plus high-performance sports bras and standout swimwear, all curated into one essential capsule.
If you’re a lace lover, Panache has you covered: the luxurious Allure Bra delivers striking full-cup elegance, the iconic Clara … Read More
By MOLLY JAYNE
This season, from May 30-June 1, Curve introduces the Curve Miami Capsule at SwimShow, bringing a curated intimate apparel presentation to Miami within the SwimShow environment. Following the success of the SwimShow x Curve EDIT showcase this past October, Curve continues to build on that momentum with category-driven buying experiences designed to support both discovery and business outcomes.
Set within SwimShow, the Capsule reflects the ongoing crossover … Read More
By ASI EFROS
Some brands are built from business plans. Others are born from instinct, passion, and a leap into the unknown. Kristin Bear, founder and creative force behind Kilo Brava, belongs firmly to the latter. She shares her journey in the exclusive interview for Lingerie Briefs Magazine. 
Founded in 2019, Kilo Brava has, in just a few short years, become one of the most visually distinctive and emotionally … Read More
