By ASI EFROS
Her Bodywear
I was so excited to sit down with Helen Masters, an international intimate apparel expert and the founder of Pudding Lingerie. What followed was one of the most moving conversations I’ve had in this series, a story about an entire industry finally learning to see a group of women it had quietly left behind.
For 20 years, Helen has … Read More
By ESTELLE PULESTON
Founded a decade ago by Florentine sisters Carlotta and Camilla Castrucci, Caramì is a lingerie and lifestyle brand here to make you feel comfortable and elegant whether you’re working out, chilling at home, taking a trip to the beach, or dressing for any other number of occasions.
While Camilla leads the product development and creative direction, and Carlotta heads up the overall brand strategy and communication, Camilla … Read More
Anita Since 1866 expands its popular Essential Collection with the Essential Smart Wire-Free Bralette (#5433), now available in the beautiful new Shadow Blue colorway. Originally introduced in Black and Smart Rose, this fresh shade brings a cool, contemporary update to an everyday favorite.
Modern Style. Invisible Comfort.
This new Essential Smart Series includes the wireless bralette and matching high-waist brief, blending sleek, clean-cut lines with luxurious comfort. Shadow Blue brings … Read More
By MOLLY JAYNE
As the intimate apparel industry gathers in New York this August, Curve New York returns to the Javits Center River Pavilion with a season defined by milestone anniversaries, exciting brand debuts, immersive experiences, and the Spring/Summer 2027 collections.
From August 2-4, buyers will discover a thoughtfully curated mix of established industry leaders, emerging designers, educational programming, and networking opportunities that continue to make Curve North America’s leading … Read More
By ELLEN LEWIS
The true brilliance of mey’s Spring/Summer 2027 “Everyday Opulence” story isn’t found in a single bra, sleepwear silhouette or seasonal print. It is the brand’s ability to weave color, print and exquisite embroidery throughout lingerie, daywear, sleepwear and loungewear, delivering one beautifully connected wardrobe vision. In an increasingly competitive retail environment, this cohesive merchandising approach gives retailers a compelling visual narrative designed to inspire multiple purchases.
Arriving … Read More
Just launched this week, Evelyn & Bobbie’s new Busty Bra is the culmination of 33 months of research and development, created specifically for women who wear 27–36 band sizes and DDD–L cups. For years, women with smaller frames and fuller busts have been told that exceptional support comes with a price: rigid underwires, aching shoulders, and the constant compromise between comfort and control. Evelyn & Bobbie has never accepted that … Read More
Fit Fully Yours Lingerie has built a vast, loyal following by offering one of the most inclusive size ranges in the industry. This Canadian brand offers beautiful everyday essentials and fashionable lingerie styles in AA–M cups, 28–44 bands, and S–4XL.
Following the debut of the Chloe Sweetheart Moulded Bra in the sophisticated, neutral Moonlight shade, this timeless style arrives soon in sleek Black for AW26. Designed for a polished, modern … Read More
