By ESTELLE PULESTON

CLO Intimo Fall/ Winter 2026 Collection Salento La Montaña as featured on Lingerie BriefsFounded in 2003 by Claudia Ochoa, CLO intimo is a New York-based brand inspired by all the wonderful colors of the designer’s native Colombia, and which she describes as “elevated everyday fashion lingerie for young-minded women of any age.”

Inspiration for CLO Intimo Fall/ Winter 2026 Collection Salento La Montaña as featured on Lingerie BriefsGrowing up in Medellín above her family’s small sewing company, Ochoa would spend her afternoons after school helping out in the atelier, or staging fashion shows of her … Read More


Spotlight On …

Panache Ottilie collection featured on Lingerie BriefsPanache Lingerie celebrates the beauty of florals with collections that blend romance, confidence, and exceptional support. From delicate embroidery to bold floral prints, each style captures the fresh energy of spring and summer in its own unique way.

OttiliePanache Ottilie collection featured on Lingerie Briefs

Like wildflowers at sunrise, Ottilie brings softness and charm to the season. Presented in a dreamy dusky blue, this balcony bra features delicate bow embroidery accented with sweet heart and flower … Read More


By ELLEN LEWIS

Elomi Matilda bra in Lunar Blue featured on Lingerie BriefsLet’s talk about that one bra. You know the one, the holy grail in your top drawer that delivers flawless shape, unstoppable lift, and comfort that actually lasts until bedtime. For so many of us in the fuller-bust community, that MVP is none other than the iconic Elomi Matilda plunge.

Well, get ready to fall in love all over again.

This season, Matilda arrives in a … Read More


By MOLLY JAYNECurve Montreal (7/12-7/13) and Curve New York (8/2- 8/4) Lingerie Trade Shows as featured om Lingerie Briefs As Curve Montréal and Curve New York approach, the mood surrounding this summer’s market season feels noticeably more focused.
Across intimates and swim, brands are arriving with sharper storytelling, more intentional assortments, and a stronger awareness of how product needs to resonate both digitally and in-store. Conversations surrounding visibility, customer loyalty, community-building, and retail growth continue to shape the atmosphere heading into the season.

Curve Montréal returns … Read More


By ELLEN LEWIS

Wacoal Marketing Campaign 2026

It was sometime in the 90’s when I first encountered the Wacoal brand. I was wandering through the lingerie floor at Bloomingdale’s when an assortment of bras immediately caught my attention. There was an unmistakable integrity to the product: refined construction, elevated fabrics, and, most importantly for me, a deeply considered fit strategy that extended well beyond the standard size range. At the time, I was in … Read More


Coming this fall! Meet the new Anita Active DYNAMIX STAR Sports Bra in Blue Iris, where award-winning support meets sleek style and unrestricted movement. Its innovative X-back design allows complete shoulder mobility while delivering exceptional stability during workouts of every intensity.

Winner of the ISPO Award and prestigious Red Dot Design Award, the DYNAMIX STAR blends performance technology with modern comfort. Ergonomic straps adjust easily at the front, helping relieve … Read More


By ESTELLE PULESTON

A DOMANI®’s Cooling, Anti-Night Sweats Sleepwear as featured on Lingerie BriefsBased in the US, A DOMANI® is a sleepwear brand by Katya Eckert that’s founded on the idea that good sleep is absolutely fundamental to health, healing and general wellbeing and no one should have to put up with uncomfortable night sweats.

A DOMANI®’s Cooling, Anti-Night Sweats Sleepwear as featured on Lingerie BriefsIts sleep pieces, which include a range of short and long nightgowns and pajama separates, are crafted from rigorously-tested, natural fiber-based fabrics that are highly … Read More


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