Fall in Full Color: Panache’s New Fashion Shades

August 12, 2026

This season, Panache turns up the color with sumptuous jewel tones, seductive silhouettes, and irresistible new-season attitude.

Allure Demi Balcony Bra in Turquoise: Make an Entrance!

Fresh, vibrant, and effortlessly sophisticated, Allure Demi Balcony Bra in Turquoise brings a luminous pop of color to everyday lingerie. The Demi Balcony creates a lighter silhouette with a flattering shelf-inspired neckline and wide-set straps that beautifully frame the décolletage. Contemporary lace traces the … Read More

Splash Paris Summer 2027: The Return of Expressive Maximalism

August 9, 2026

By MARIACRISTINA RIGHI

Walking the aisles at Splash Paris, one message comes through loud and clear: minimalism has loosened its grip. For Summer 2027, swimwear embraces a new kind of maximalism, one rooted not in excess, but in confidence, craftsmanship and expressive design. The collections increasingly blur the boundaries between beachwear, ready-to-wear and couture.

Devon Windsor

The shift has been building for several seasons. Summer 2026 introduced sculptural silhouettes, … Read More

One Bra at a Time: Helen Masters’ Fight for Better Bras After Breast Cancer

August 6, 2026

By ASI EFROS

Her Bodywear

I was so excited to sit down with Helen Masters, an international intimate apparel expert and the founder of Pudding Lingerie. What followed was one of the most moving conversations I’ve had in this series, a story about an entire industry finally learning to see a group of women it had quietly left behind.

Bra Fitting After Breast Cancer & Mastectomy | Helen Masters on Better Bras | 400+ Women Helped

Two Decades in the Making

For 20 years, Helen has … Read More

Caramì: Elevated Italian Design for Every Aspect of Your Wardrobe

August 2, 2026

By ESTELLE PULESTON

Founded a decade ago by Florentine sisters Carlotta and Camilla Castrucci, Caramì is a lingerie and lifestyle brand here to make you feel comfortable and elegant whether you’re working out, chilling at home, taking a trip to the beach, or dressing for any other number of occasions.

While Camilla leads the product development and creative direction, and Carlotta heads up the overall brand strategy and communication, Camilla … Read More

Anita’s Essential Smart Wire-Free Bralette Welcomes a New Shadow Blue Hue

July 30, 2026

Anita Since 1866 expands its popular Essential Collection with the Essential Smart Wire-Free Bralette (#5433), now available in the beautiful new Shadow Blue colorway. Originally introduced in Black and Smart Rose, this fresh shade brings a cool, contemporary update to an everyday favorite.

Modern Style. Invisible Comfort.

This new Essential Smart Series includes the wireless bralette and matching high-waist brief, blending sleek, clean-cut lines with luxurious comfort. Shadow Blue brings … Read More

Curve New York Celebrates Heritage, New Beginnings & Industry Connection This August

July 28, 2026

By MOLLY JAYNE

As the intimate apparel industry gathers in New York this August, Curve New York returns to the Javits Center River Pavilion with a season defined by milestone anniversaries, exciting brand debuts, immersive experiences, and the Spring/Summer 2027 collections.

From August 2-4, buyers will discover a thoughtfully curated mix of established industry leaders, emerging designers, educational programming, and networking opportunities that continue to make Curve North America’s leading … Read More

mey’s Everyday Opulence: A Preview of Color, Craftsmanship & Curated Living

July 26, 2026

By ELLEN LEWIS

The true brilliance of mey’s Spring/Summer 2027 “Everyday Opulence” story isn’t found in a single bra, sleepwear silhouette or seasonal print. It is the brand’s ability to weave color, print and exquisite embroidery throughout lingerie, daywear, sleepwear and loungewear, delivering one beautifully connected wardrobe vision. In an increasingly competitive retail environment, this cohesive merchandising approach gives retailers a compelling visual narrative designed to inspire multiple purchases.

Arriving … Read More

Fall in Full Color: Panache’s New Fashion Shades

Allure Demi Balcony Bra in Turquoise: Make an Entrance!

Spotlight On …