By ELLEN LEWIS

Aubade, Noblesse Oblige, Chantelle Pulp as featured on Lingerie Briefs

Aubade, Noblesse Oblige, Chantelle Pulp

The Lingerie market has changed dramatically. It was on its way with the surge of e-commerce prior to the Pandemic, but that disruption escalated the evolution exponentially. This is not news. Simply a necessary reality. Cautious energy prevailed at both the Curve and Evolution 2025 shows. That said, of course there were discoveries, eccentricities, and highlights. In the images below, I am … Read More


Spotlight On …

Panache Allure in Raspberry featured on Lingerie Briefs

Retailers and women alike know that lingerie has an amazing way of showcasing and celebrating a woman’s body. This romantic season, Panache and Sculptresse are rolling out 4 new bra styles that capture the Valentine vibe with colors that embody love.Panache Allure in Raspberry featured on Lingerie BriefsAllure in Raspberry – Romance is blooming with Allure in Raspberry. Women with a fuller bust have quite a task discovering lingerie that fits well and looks fabulous, but … Read More


NK IMODE Melody silk chemise for Spring 2025 as featured on Lingerie BriefsSerene and seductive, the NK IMODE Spring 2025 collection is a statement of effortless luxury.  The brand, recognized globally for its excellence in silk sleepwear and loungewear design, has borne the test of time. Each collection commands attention for its refined beauty. Every group is anchored by NK IMODE’s bust support silhouette, which they pioneered more than 15 years ago.

Morgan has reached iconic status as customers return season after … Read More


By ASI EFROSNatori luxury intimates featured on Lingerie Briefs

In this captivating interview, Ken Natori, President of Natori, reflects on nearly five decades of the company’s remarkable journey. He shares invaluable insights into the dynamics of running a family-owned and operated business, while offering a glimpse into the brand’s evolution, current ventures, and exciting plans for the future.

Family Business: A Legacy of Success - Intimate Talks Interview Series - Asi Efros with Ken Natori

 

As the president of The Natori Company, Ken oversees a fashion empire that spans an impressive range … Read More


Wacoal Inside Job Bra in Chateau Rose featured on Lingerie BriefsGet ready to fall head over heels for Wacoal’s newest shade—Chateau Rose! This gorgeous pink is the perfect way to brighten up your top drawer and add a touch of romance to your everyday essentials. Here’s a sneak peek at our top styles now available in this must-have hue!

For a perfectly sculpted shape, you’ll love the Inside Job Bra (shown above). This bra centers your bust and boosts your … Read More


By DANA DONOFREE Founder of AnaOnoAnaOno Rora Bra in Blush featured on Lingerie Briefs

At AnaOno, we believe in creating lingerie that feels as good as it looks. Our latest Blush color is no exception—a soft, universally flattering shade of pink that’s sold out twice already! This feminine hue is the perfect base color, blending beautifully with all skin tones while adding a delicate touch to your wardrobe. If you haven’t fallen for blush yet, here are three … Read More


By ESTELLE PULESTON

Happy Undies as seen at Salon International de la Lingerie in Paris as featured on Lingerie Briefs

Happy Undies

Last month, after a decade and a half of working in intimate apparel, I finally made it to Paris’ Salon International de la Lingerie, “the world’s leading trade event for the lingerie sector.” While there, I heard many people comment that the show was much smaller than in years past, but with 210 brands exhibiting, there was still plenty to fill the three full … Read More


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