Commando® Conquers Leggings

By ELLEN LEWIS

Commando leggings as featured in Lingerie Briefs

I love leggings. Even when they were not the item du jour, I wore leggings in lieu of jeans. I am not surprised that they have emerged in the current fashion environment as a major trend. Even as I read of their newfound popularity in The New York Times Home section last week, I had planned on highlighting Commando’s ‘command’ on them.  Commando was a pioneer in the category long before they surged at retail.  Personally, I have owned the faux leather version for several years.… ...Read more


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Relax the Soul ~ Skin Lingerie

By ELLEN LEWIS

Skin Lingerie Sierra Robe long and short as featured on Lingerie Briefs

It’s strange writing this blog highlighting Skin’s Sienna quilted robe from my desk in Mexico. After all, it is 80 degrees outside and not particularly conducive to wrapping oneself in a warm, cozy comforter meant for frosty winter days. But staring as I am at a wide-open powder blue sky blanketed with billowy white clouds, it is Skin’s easy lounge pieces that float into my lingerie conscience. Here at my home in Cabo the noise is mitigated, the air is soft, the atmosphere relaxed, life is simple.  … ...Read more


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By ASI EFROSEffleure scented oil-infused lingerie - featured on Lingerie BriefsEffleure is a life-altering collection of aromatic oil-infused lingerie. It launched in 2020 and immediately won the hearts of connoisseurs of all things intimate.

“In romantic settings, intimacy is all about sensuality and self-assurance. A woman who is in touch with her sexuality and comfortable enough in her own skin, will slow down, live in the moment, and enjoy every second of an intimate encounter.” shared Virginia Marcolin, a Founder and CEO, EffleureEffleure scented lingerie - featured on Lingerie BriefsVirginia’s love-affair with luxury began in the UK, where she was entrusted with the intricate task of acquiring lingerie for Selfridges, a home for the most elegant intimate apparel creations....Read more


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By ELLEN LEWIS

If you’ve ever watched Shark Tank, where savvy entrepreneurs pitch their products to financial professionals dreaming of investment in their nascent companies, you will love the Curve Pitch Off event, airing at 6 PM EST, Tuesday 11/17 on Curve Connect.

10 judges (me included) will review 8 brand presentations to determine the Best New Designer and awards will be made. Sorry, no millionaire investments on the horizon, but prizes will be awarded.

Here’s how it works: Each designer will present a 4-minute video of their product and have 30 seconds to answer judges’ questions.… ...Read more


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By ELLEN LEWIS

PJ Salvage Flannel Cool Beans Pajamas as featured on Lingerie Briefs

Going somewhere? Possibly but highly doubtful in this new world order. Today, home is not only where the heart is. Its also where we are cocooning while we wait for Covid’s impact on our lives to dissipate . Comfort is foremost. Easy wardrobes that segue effortlessly from bed to computer, even to the grocery store are our ‘fashion priorities”

Pj Salvage Flannel Wild at Heart Pajamas as featured on Lingerie Briefs

PJ Salvage staked a claim in the 24/7 loungewear channel long before this pandemic smothered the ready to wear business.… ...Read more


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By ELLEN LEWIS

Today, we are very pleased to welcome Skarlett Blue Lingerie to our Partner Spotlight. Launched 5 years ago, this brand deserves kudos for its smart immersion into the Intimate Apparel market. It goes without saying that the Dana-Co development and production process anchoring the Skarlett Blue platform has contributed to the outstanding design and fit inherent in each style. But what appeals most to my merchandising psyche is how systematically they have evolved their collections through careful sales analysis and specialty store feedback on sizing.… ...Read more


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Celebrate with Hanky Panky

By ELLEN LEWIS

Hanky Panky Special Occasion Gift Package program as featured on Lingerie Briefs

The world is pivoting, change is in the air and the holidays are coming. Time to celebrate probabilities, possibilities, and positivity. No one does that quite like Hanky Panky and their never-ending fiesta (I am in Mexico) of color.

Hanky Panky Special Occasion Gift Package program as featured on Lingerie Briefs

I always enjoy highlighting Hanky Panky’s prints, how they flow and interface so expertly, a merchandiser’s dream. But this season it’s the mélange of playful packaging that caught my eye; a pinata (Mexico again) of gifting options that affirm the Hanky Panky character perfectly.… ...Read more


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