Intimate Insider News

By Moira Nelson

“Hot town, summer in the city…..Back of my neck getting dirty and gritty.”  Happy 4^th of July.  I have fabulous memories of watching the fireworks over the Navesink River in my hometown of Red Bank, New Jersey as a kid.  But it’s the food that really sticks in my mind…. There’s nothing better than my Mom’s homemade Potato Salad alongside a few slices of tender London Broil and corn on the cob.  I wish you all a safe holiday with friends and family.  Create some great memories that you’ll cherish for years to come.  Here are a few Intimate Insights for this holiday week….

Congrats to my friend Ann Deal at Fashion Forms!  I’m excited to hear that you’re opening an East Coast Showroom at 183 Madison.  The showroom will be built out just in time for the Wholesale Market Week- July 30^th through August 3^rd.  We’ll be neighbors!  Best Wishes!

Jockey is launching an Intimate Apparel collection endorsed by celebrity stylist Rachel Zoe.  The collection will be available in Jockey stores and on Jockey.com this month and will be rolled out in major retailers starting October.  I’m anxious to see the line!

Mode City PARIS starts this coming weekend.  If you haven’t already done so, register online for your badge at www.mode-city.com.  The famous Salon International de la Lingerie and Interfiliere are being held from July 7^th through July 9^th at the Paris Expo, Porte de Versailles, Pavilion 1.

The Intimate Apparel Square Club is having their annual Christmas in July Party at the RUSK Institute on 34^th Street and First Ave in NYC on Wednesday, July 25^th.   Members of the Club and other supporters of IASC and RUSK come together to visit with the children who are suffering from life-altering illnesses or disabilities to spread some “holiday” cheer.  The festive Intimate Affair brings joy to the children and warms the hearts of all those who attend.  If you are interested in attending this special event or want to learn more about how you can get involved in the IASC, feel free to reach out to me.  We are always looking for enthusiastic people to join our “small but mighty” Club.

The next edition of the Lingerie Journal Designer Showcase is just a month away.  They had an incredibly successful show this past February with several independent designers showing their lines and a sold out Brand Affair Seminar and Lingerie Exhibition that drew in close to 200 guests including buyers, lingerie retail store owners, independent lingerie designers, wholesale manufacturers, influential lingerie bloggers, and other intimate apparel professionals.  This season’s show runs from Sunday, August 5^th through August 8^th at the AKA Hotel on West 44^th Street, NYC and includes With Love Lingerie, Nevaeh Intimates, Dirty Dolls Lingerie and Clare Bare Eco-Friendly Intimate Apparel.  Buyers are welcome to pre-register here:  www.LingerieDesignerShowcase.com/attendee-registration/

SAVE THE DATE!  Luis Paredes, publisher of The Lingerie Journal, and I have partnered together to create something truly unique….  We will be officially announcing our latest endeavor on Monday July 9^th and will be celebrating our partnership with a Launch Party and Lingerie Fashion Exhibition on Saturday, August 4^th.  Space will be limited.  But we will do our best to accommodate everyone that wants to be a part of this special Intimate Affair.  If you would like to be added to our Invite List, please email me at BraLaMode@gmail.com and put “AUG 4^th” in the subject line.  I’m really excited about this project and can’t wait to share it with the entire lingerie community. It will align all facets of our industry in very unique ways.  Stay tuned for the official announcement!

Buyers are welcome to register for the upcoming CurvExpo at www.CurvExpo.com.  The Designer Lingerie and Swim Show is being held in NYC from August 5^th through August 7^th and in Las Vegas from August 21^st through the 23^rd.

The Best of Intima’s Best Shop Awards Event will be held in NYC on Sunday, August 5^th.  Last year, my friend Angie Courtney from the Sweetest Sin Boutique in my hometown of Red Bank, New Jersey won the Best of Intima’s Editor’s Choice Award for Best Shop in the United States and Canada.  Let’s see who receives the honors this year!

Who’s excited that Nordstrom is coming to the Big Apple?  Nordstrom has excellent customer service (and actual bra fitters) in their Intimates Dept, so I’m excited about the news.  I’m grateful to Nordstrom for introducing me to one of my all-time favorite bras- the Freya Deco Plunge!  Of course, they’re projecting the store won’t open until year 2018.  Hmmmm…. I wonder what bras will look like in 2018?  Interesting thought, huh?

Got Insight?  Having an Intimate Affair?  Let us know!  Everyone can be an Intimate Insider!