My desire to own a boutique started at an early age, when I was 7 years old growing up in Brazil. My passion for Fashion continued to grow and after moving to the USA to finish an English program at a school in Massachusetts, I got my first job at Express clothing store at age of 16. Just a few months later, I was recruited to work as a visual merchandiser for Bebe store. It was a natural thing to do, simply because I love it. Time passed…I worked at some other high fashion stores, as well as at a law firm and a bank, and in 2004 I got married. I had the privilege to stay at home but it was not what I wanted to do. I wanted to keep working and keeping active and creative. But at the same time I also knew I wanted to get pregnant and to raise my child 24/7. So I started thinking of how to achieve this goal. I loved fashion and I liked technology, so it was a very quick decision to make… to have an online boutique. But to sell what exactly? I spent 8 months researching what sells well on the internet for woman and back then lingerie was one of them. That’s it! I said, let me experiment with lingerie, I had to learn a lot since my fashion background was Ready to Wear. I remember thinking ‘it must be fashion-forward lingerie’ otherwise no. I wanted to sell beautiful lingerie you would not see in the department stores, much more like an extension of your outfit.
Bella Bella Boutique was born in January 2007 as a hobby and quickly became successful and it keeps on growing strong. It has been a delightful experience for the past 6 years specially for meeting some of the most talented lingerie designers in the industry and lovely lingerie professionals many of whom became friends. It has been a pleasure to help customers find that special piece of lingerie for their special occasions and a privilege to work with celebrity stylists and some celebrity friends too!
I focus on bringing modern, cutting-edge, and unique lingerie to BBB website, lingerie with a fashion presence but also comfortable and functional. I’m really loving what Independent Lingerie Designers are creating, I think they’re the leaders in creativity and design in the lingerie industry right now.
A lot of our pieces can be worn as outerwear by incorporating them with your outfits. I specially love the Brazelle Jewel Clip Bra Set which you can wear with the strapless bra that comes with it or with your favorite strapless bra. It looks so chic!
I have the pleasure to work with some amazing lingerie designers who do custom work and made to order lingerie for my customers. Having this option has been truly an amazing experience for them, especially the brides, who often tell me how delighted to have found that perfect piece of bridal lingerie for their wedding night.
My passion for high quality products extends to the boudoir accessories too which I love selling Fraulein Kink, Luz de la Riva, Bijoux Indiscrets, Naked Princess, Brazelle, and Lelo Accessories. These items are often a great addition to the lingerie purchases and it makes a lovely gift anytime.
I like to keep in touch with our customers via our Social Media platforms and our blog by being active and a source of inspiration. Customer service is very important to me; I personally respond to most of the inquiries and try to go to that extra mile for my customers.
