And, I DO NOT MEAN BREAST CANCER AWARENESS! Pink is the color of unconditional love and nurturing, or so it is said. It has perpetually been associated with femininity, warmth, intuition and calm. And it has been hi-jacked by breast cancer organizations as a metaphor and changed the conversation from romance to money. I was never the “pink” girl, but I was always inspired by the pink world. Everywhere we look, in theater, art, dance, music, and poetry, pink holds a provocative position. The inspiration of this hue, from hot to cool, has a powerful impact on lingerie and swimwear design.