I have been watching the Olympics for the past two weeks, mesmerized by the audacious athleticism that seems to be part of the Winter Games. Although this event is, without a doubt, the premiere international gathering of the world’s sporting elite, Canada’s declaration that they will “own the podium”, has enabled the friendly rivalry between the USA and Canada. The United States leads the medal count in a sport’s arena usually dominated by European skill and training and Canada holds the record for Gold Medals. There is something to be said about competing on home soil, being cheered on by faithful fans. Although there have been extraordinary performances by many of our global partners, the American and Canadian sub story has contributed to a familial North American Pride.
That is why I can not resist telling you about the Canadian dominance at the Curve Lingerie shows that recently wrapped up in Las Vegas and New York. Attending for all six days, it was, for me, a marathon event. A combination of brands fundamental to any Intimate’s assortment, as well as a laboratory for new design talent, Curve showcases lines from all over the world. But, if I had to say which country stood on the podium as a standout group of emerging labels, well, I would proclaim “O Canada”. Standing in gold medal position was: Montelle Intimates; French inspired foundations, Blush Lingerie; sexy, beautifully merchandised daywear, and La Fee Verte; exquisite 19 mm silk lingerie, trimmed in leavers laces. Each of these brands presents a unique and focused identity, providing real value within their expertise. Together this Canadian trio answers the age old retail credo of “good, better and best” in a fashion assortment.
