Briefs

By ELLEN LEWIS

Nubian Skin for women of color as featured on Lingerie Briefs

I’ve been wrestling for some time on how to feature Ade Hassan’s trailblazing Nubian Skin brand on this site. Why? I am a white woman in her 60’s who grew up with a modicum of privilege. What could I possibly know about Ade’s journey? However, recently, I read Kwane Anthony Appiah’s column in the New York Times Opinion section (Go Ahead, Speak for Yourself) and figured that, that’s not the point. Appiah’s column clarified why my experience allows me to identify with Ade’s pursuit.

Nubian Skin as featured on Lingerie Briefs

I spent some time in the late 1970’s as a Cosmetics buyer for Abraham & Straus (now absorbed into the Macy’s monolith). One of the major companies with whom I worked was Fashion Fair Cosmetics, whose clientele were African American Women. As a merchant, I was thrilled with the volume I did with this brand that recognized the missing consumer link in the makeup business and capitalized on the need. When I left A&S to become a Leg & Bodywear buyer at Macy’s, the same profit potential evaded me as I searched for a hosiery brand that catered to women of color and found none; dollars slipped through the cracks.

Nubian Skin as featured on Lingerie Briefs

Ade’s brand, Nubian Skin, has intrigued me from its initial launch as the hosiery connection resonated with my merchandising history.  Nubian Skin is about “a different kind of nude” promulgating the real meaning of naked skin color.  But it is their intimates’ line which I have watched closely for the past few years, that makes them a pioneer in the Lingerie business. The Naked Collection, consists of bras, panties, &  layering pieces in four different skin tones [bras available from 30-40, B-G cups in UK sizes (I cup USA) and intimates XS-XXL]. Worn by many celebrities (Beyonce and her dancers for the Fomation World tour) Nubian Skin has gained award winning international recognition. Although I am seeing some progress being made in the traditional lingerie market, it is this entrepreneurial brand, Nubian Skin, which can take a good deal of credit for catapulting the potential of this market to the mainstream.

“Do Not go Where the Path May Lead.
Go Instead Where There is No Path and Leave a Trail” Ralph Waldo Emerson

By ELLEN LEWIS

Simone Perele bodysuit spring 19 at Curve NY on Lingerie BriefsSimone Perele

I have just spent the past week de-briefing from my 3 day marathon at Curve NY. Siphoning through 500 photographs now culled down for this article I have come to some conclusions on what is happening as we head into the fall 18/spring 19 lingerie season. I have heard much about the multi-billion dollar Lingerie industry in the past few years: the shrinking vendor structure, which is true, as well as the lack of innovation, which is false. After 35 years in this business, I have seen much growth; the coming of age of plus sizes in bras, the technological innovation in every element that bra construction requires, the growth of European brands into the USA retail arena, and an increase on the importance of sustainability. The biggest juggernaut, the internet and social media, has/ is transforming the Intimate Apparel business irrevocably and informing the … ...Read more


By ELLEN LEWIS

Girl & A Serious Dream as seen on Lingerie BriefsGirl & A Serious Dream

I have just finished a 4 day market marathon, the main course of which was CurvExpo NY: more on that after I debrief. The finale of this brand feast is, however, a small boutique show, The Lingerie Selection, which I always attend. (I can never resist dessert.) The Lingerie Selection showcases 10 indie brands at a studio location not far from the Javits Center. Each year I discover someone and something of interest,  young (and not so young) entrepreneurs whose passion for lingerie reveals itself in their designs. Some of these collections have been here before (The Selection is 5 years old) and some are newbies.  Here’s a brief overview

Girl & A Serious Dream as seen on Lingerie BriefsGirl & A Serious Dream

Girl & A Serious Dream as seen on Lingerie BriefsGirl & A Serious DreamIpek Kiramer as seen on Lingerie BriefsIpek Kiramer

Ipek Kiramer as seen on Lingerie BriefsIpek Kiramer

Ipek Kiramer as seen on Lingerie BriefsIpek Kiramer

The Muse Lingerie as seen on Lingerie BriefsThe Muse Lingerie

The Muse Lingerie as seen on Lingerie BriefsThe Muse Lingerie

Clio lingerie on Lingerie BriefsClio

The Giving Bride as seen on Lingerie BriefsThe Giving Bride

Nevaeh

Nevaeh Intimates as seen on Lingerie BriefsNevaeh

Blue Eleven Intimates as seen on Lingerie BriefsBlue Eleven

Loulette Bride as seen on Lingerie BriefsLoulette...Read more


By ELLEN LEWIS

Hanging Secrets Closet Bra and Lingerie Organizer as featured on Lingerie Briefs

I came home from Cabo San Lucas a few weeks earlier this summer to help my daughter move into her new studio apartment in NYC. The plan was for me load the car with her baggage and drive them into the city. But when I entered her living room it was very clear that that wasn’t going to happen. The place was in complete chaos. Nothing was packed. It seems that she was so overwhelmed by the plethora of stuff collected, hoarded and squirreled away for the past 5 years, that she found it impossible to get organized. Needless to say, we spent the afternoon siphoning through her things to determine what to dump, what to give away and what to keep. It helps to have an outside voice capable of guiding her through the process. The following day we made trip one into Manhattan. Somehow or … ...Read more


By ELLEN LEWIS

Lusome Ginger Luxe PJ with Xirotex moisture evaporating technology on Lingerie Briefs

The first time I ever dealt with serious night sweats was after the birth of my second child. Waking up one night in a pool of water, I found the only relief was to wear a full length terry robe to sleep. I was pretty taken aback by the experience having never before encountered the problem. I was only 35 and I thought that this hormonal shift was reserved for a later in life change. Luckily, with the exception of some warm summer nights, this issue has not presented a huge challenge for me since. But, I am very aware of this feminine phenomenon as I hear about it often from friends suffering through illness as well as peri-menopause, menopause and post-partum adjustments. In fact, in 2015, I wrote a blog heralding the Lusomé brand, whose solution to excessive perspiration was extolled by several women who … ...Read more


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