Some of the most meaningful brands in our industry begin with a quiet observation. For Nicole Cuervo, founder of the adaptive intimates brand Springrose, it happened over merienda, the Argentine afternoon snack, with her grandmother Rose.
“It was the summer between my junior and senior year of college. I’d gotten an internship in Miami, so I was able to live at home and commute to it. … Read More
By MARIACRISTINA RIGHI
DISTRICT MARGHERITA MAZZEI
Maredamare ,the International Beachwear show held in Florence last July, offered an illuminating look at the international beachwear market. But what stayed with me was not simply the evolution of swimwear or the growing importance of resortwear. It was the unmistakable individuality of Italian design. For some of Italy’s most established beachwear designers, the swimsuit is only the beginning. A bikini becomes part of … Read More
October is Breast Cancer Awareness Month, when pink ribbons appear everywhere and breast health takes center stage. It is an important opportunity to pause, educate ourselves, stand with those affected by breast cancer, and remember the women whose lives have been changed by this disease. But perhaps the most important part of October is what we carry forward from it. Awareness may have a month. Commitment does not.
The Clara fashion collection in black/gold by Panache Lingerie is a fresh addition to the brand’s heritage range, bringing effortless luxury to everyday lingerie.
Inspired by the rising love for lower-coverage silhouettes, the Clara Balcony Demi bra builds on the popularity of the Allure Demi Balcony. Flexible stretch lace top cups move beautifully with the body, while a lifted, rounded shape enhances the natural silhouette. Sizes up to an M … Read More
By ELLEN LEWIS
In case you missed my story on Monday about my daughter’s wedding and the bra that saved the day, you can check it out here. But today I’m adding an addendum: pre-wedding prep and the Evelyn & Bobbie bras that showed their grit. Amidst the bagels, muffins, photography, hair and makeup operation, a hovering groom, and the general anticipatory vibe that surrounds a wedding morning, my … Read More
By ELLEN LEWIS
My daughter Maria, Reesy to me, got married last weekend. And yes, it was a Red Carpet affair. To clarify, I’m talking about the bra. For the first time in my life, I wore a strapless bra: Wacoal’s Red Carpet Strapless. Let’s be honest, I’m no spring chicken and I’m certainly not small-breasted. At 36G/H, the words strapless bra have never exactly inspired confidence. But this was … Read More
The most successful independent intimate retailers know that inventory efficiency is everything. Anita Care’s Selma Pocketed Bra with Spacer Cups is a masterclass in cross-category merchandising, designed to bridge the gap between specialized medical necessity and everyday luxury. While engineered with discreet pockets for breast forms, Selma’s wire-free, smooth silhouette functions beautifully as a premium everyday T-shirt bra. This dual identity gives your fitters a powerful crossover tool, allowing them … Read More
