Briefs

By ELLEN LEWIS

Wacoal best-selling Underwire sports bra to H cup as featured on Lingerie Briefs

January has always been a time to take stock, make resolutions and move forward. This year, more than most, marks a particularly prescient transition in the United States. Besides the flicker of light as the Covid 19 vaccine begins its journey through the masses, today is the inauguration of a new government in America. Change is coming. Rest assured, I am not making a political statement. I am assessing our collective state of mind. We are an aspirational culture that has, ever since the birth of our constitution, worked hard to improve ourselves.… ...Read more


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Maison Lejaby Nufit Gardin Collection as featured on Lingerie Briefs soft cup bra and brief

Maison Lejaby’s  Nufit Garden collection  delivered recently for Spring 21, is a subtle floral print offered in 5 iconic Nufit bra and panty shapes and combined with 4 easy lounge styles. These pieces integrate effortlessly with the fashion story delivering this season from Lejaby’s Sin and Daphne collections. As we continue to cultivate our inventories to accommodate today’s merchandising demands, the Nufit Garden capsule coordinated with the Sin and Daphne lagoon and milk color story is taking root at retailers focusing on investing in fit, function and “savoir faire”

Available from a 30-40, C-G cup, Nufit Garden’s 3 part  bra is the brand’s best-selling style.… ...Read more


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By ELLEN LEWIS

Pluto Luxury loungewear in Italian fleece as featured on Lingerie Briefs

I know my compadres in the United States are going to give me side eye when I tell you in this post that it’s quite cool here in Los Cabos, especially at night, I know it’s freezing in the Northeast, but for me, this is a new experience in Mexico. Even though I have had a home here since 2012, I have never been here in January or February. I am usually at trade shows and in the New York market.… ...Read more


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By ELLEN LEWIS

Moons and Junes Juno braletteas featured on Lingerie Briefs

I first noticed the Moons and Junes collection in Paris last year at the Salon International de la Lingerie. It was part of the anthology of Indie brands curated for its unique design attitude. Its Danish heritage spoke for itself, clean, comfy and unapologetically natural. I spent some time recently chatting with the brand’s founder, Agnete Bjerre-Madsen, the 26 year old entrepreneur who launched Moons and Junes in 2017. Agnete is part of the cadre of young women who were fed up with the push up bra mentality and wanted underwear that conformed to her own body shape.… ...Read more


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Katherine Hamilton SS21 Eden collection in navy blue - featured on Lingerie Briefs

Katherine Hamilton’s SS21 range has arrived! Featuring new colours in the brand’s best-selling lines that evoke the mood of warm summer mornings and nights, the SS21 colour palette dances between light and shade. From the palest of petal pinks to the classic combination of navy and gold – an ode to star-filled skies – colours have been carefully chosen to complement all skin tones, starting with the divine Eden range.Katherine Hamilton SS21 Eden collection in navy blue - featured on Lingerie BriefsLuxuriously embroidered, the Eden collection blooms with beautifully intricate florals, making it reminiscent of balmy summer days.… ...Read more


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By ELLEN LEWIS

I have been following LOU Lingerie ever since we launched our site in 2009. The brand has always personified my ideal of women’s lingerie, particularly French lingerie. After all, the Lingerie Briefs byline is ‘Lingerie is the poetry in a woman’s wardrobe’.

LOU is all about graphics, an architectural vision wrought feminine. These are intimate statements informed by the woman who wears them, classy, chic, sensual and strong. Every collection, every season reflects a unique artistry.

The Fall/ Holiday images showcased here are seen through the lens of artist Sabine Marcellis.… ...Read more


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