Lingerie Briefs ~ by Ellen Lewis Lingerie Briefs ~ by Ellen Lewis

Briefs

Chantelle Launches the New Comfort Chic Back Smoothing Minimizer

March 30, 2023

Chantelle Comfort Chic Back Smoothing Minimizer Bra C-I cups as featured on Lingerie Briefs

Chantelle launches the new Comfort Chic Back Smoothing Minimizer adding another stellar option to their expanding minimizer assortment. That’s great news for full busted women sized 32-40, C-I cups. Engineered with the same 360-degree smoothing effect found in the popular memory foam Comfort Chic Full Coverage T-shirt style (32-40, B-I cups), this bra provides uniform tension and shaping from front to back. Similarly constructed with closed seam technology and internal bonding, it is so lightweight, … Read More


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Evelyn & Bobbie Launches The Bobbie Scoop Bralette with EB Core®Technology

March 29, 2023

Evelyn & Bobbie Scoop Bralette in Himalayan Salt as featured on Lingerie Briefs

The Bobbie Scoop, the newest bralette innovation from Evelyn & Bobbie takes their patented EB Core® technology to another level. Maintaining the same comfort and lift as the original pull-on Defy bra, this style promises the fashion freedom that customers have requested. This “lighter” version with reduced coverage has a scooped-out neckline and narrower straps but is still as seamless, smooth, and invisible under clothing as any of the brand’s other bralette offers (Defy, Beyond … Read More


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Bra La Mode ~ Secret To The Success Of Your Lingerie Brand

March 26, 2023

Asi Efros 'Intimate Talks' with Bra La Mode's Moira Nelson on Lingerie Briefs

By ASI EFROS

In this exclusive “Intimate Talks” interview, Moira Nelson shares her trademark secrets to designing a well-constructed bra as well as reveals the core values and philosophy of her holistic company Bra La Mode.

 

During my meeting with Moira Nelson at a famous Seventh Avenue Starbucks, I was struck by her unique perspective on intimate apparel design. As we discussed the intricacies of bra construction, she likened it to … Read More


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Natori Brings The Spa Life Into Your Space

March 23, 2023

Natori Wellness Loungewear Collection, Onsen group as featured on Lingerie Briefs

Wellness. What does it mean. It’s a post pandemic macro trend whose impact on the fashion industry is expertly encapsulated in Natori’s Spring/ Summer 2023 Wellness Collection. Two stories, Onsen and Bliss, capture the character of this lifestyle movement. Natori has refined the essence of comfort; relaxed, easy essentials that are timeless. Each style is a statement of laid-back luxury.

Offered in sand dune, black and white, the Onsen collection is a gauzy tribute to … Read More


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Le Mystere Adds 3 Stunning Styles to their Popular SAFARI Collection

March 16, 2023

Le Mystere's new Safari Strapless bra featured on Lingerie BriefsLe Mystere’s Safari Smoother and T-Shirt Bras are very well known for their incredible fit and lift as well as outstanding beauty. These are the go-to bras for everyday wearability with a chic and sophisticated design. Great news – three gorgeous, NEW bra styles have now been added to Le Mystere’s popular Safari collection… Strapless, Racerback & Wireless!

“For more than a decade Safari has stood the test of time as a forever favorite for

… Read More

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Panty Promise™ Breaks Underwear Barriers

March 12, 2023

By ELLEN LEWIS

Panty Promise panties as featured on Lingerie Briefs

Founder and Designer Jessica Krupa first launched Panty Promise™ at Curve in 2022 to quite a lot of buzz. The backstory and brand profile are impressive, as are her credentials, but, when it comes to a new product, I like to wait for feedback. Revolutionary concepts are intriguing, but the operational nuts and bolts as well as consumer reactions make all the difference.  One year later, I know that the tale is … Read More


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Spring 2023 Bridal Synergy

March 9, 2023

By ELLEN LEWIS

Shell Belle Bridal Lingerie as featured on Lingerie Briefs

The synergy between the wedding industry and lingerie design can be summarized by its celebration of femininity and the female form. It inspires artistry and evokes the thrill of anticipation. It demands imagination and the highest standards of design. I’ve been researching this market lately which is growing exponentially. It is interesting to note that many of the trends I encountered were reinforced in the themes permeating intimates development for Spring 2023. … Read More


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