Briefs

By ELLEN LEWIS

Dita Von Teese Julia's Rose collection as featured on Lingerie Briefs

Every Mother’s Day, while she was alive, I gave my mother a single yellow rose cut from my rose garden. It was her favorite flower. She was a ‘less is more’ type of woman, simple in her tastes, a ferocious perfectionist. You might not see the correlation between Dita Von Teese’s Julia Rose lingerie, pictured here, and my mother’s understated persona, but I do. Besides the obvious rose connection, I see drama and desire in both realities. Drama can be bold or simmering.… Read More


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b.tempt'd Inspired Eyelet longline cami and boyshort as featured on Lingerie Briefs

We’re all poised for a great escape as brighter days emerge. b.tempt’d has risen to the occasion with their new Inspired Eyelet Collection. Think  summer light, poolside parties, sunny beaches, and picnics in the park; all with a dollop of retro glam. Inspired Eyelet is a dreamy take on easy lifestyle lingerie; a longline bralette, boyshort and front closure bra. Influenced by classic femininity and motivated by modern style, b.tempt’d’s takes dainty lace into new territory. Incorporating the most requested silhouettes and beloved design details from across the b.tempt’d… Read More


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By ELLEN LEWIS

Commando Butter Soft Support tank top as featured on Lingerie Briefs

Whenever I cover Commando®, I focus on fabric technology because it is the driving factor behind the brand’s ideology. Every category in the Commando® arena is born from its founder Kerry O’Brien’s research into global textile innovation as well as her perfect sense of consumer culture. For example, when we highlighted the Butter™ product line expansion in 2019, the industry was in high pursuit of sustainable options and Butter™ certainly fits the bill.

Commando Butter Soft Support non-wire bra as featured on Lingerie Briefs

Already on an escalating trend before comfort commandeered our Covid lifestyles, Butter™ took off exponentially during the lockdown.… Read More


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By ELLEN LEWISShell Belle Couture Bridal Collection Seduce Me nightgown as featured on Lingerie Briefs

I met Michelle Blenkinsopp-Guild, founder of Shell Belle Couture, shortly after she launched her luxury collection in 2010. I was immediately smitten. Her beautiful bridal designs, created in England, are lingerie masterpieces. Composed with European silks, tulles, and leavers laces, they are heirloom pieces that hark back to a time when precious underpinnings were all the rage. I imagine a scene out of The Great Gatsby, where elegance, romance and sensuality collide in a grandiose dream.

Shell Belle Couture Bridal Collection Seduce Me nightgown as featured on Lingerie Briefs

Michelle’s credo to embrace slow fashion and the ethos of “buy once, buy well” is evident in these exquisite wedding designs that cannot be copied by mass production.… Read More


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By ELLEN LEWIS

Calida Collaboration with Viktor & Rolf Heritage X Sustainability Collection as featured on Lingerie Briefs

It was the last minute of the last day of the last (Feb 2020) Salon de Lingerie show in Paris. I was on the way to the coat check to retrieve my belongings and exit the exposition when I passed the Calida booth and stopped dead in my tracks. It wasn’t the end of show champagne that did it. It was the gorgeous visuals that leaped out at me showcasing the Viktor and Rolfe collaboration with Calida, the premium underwear label. I felt that old surge of discovery and begged a few minutes with the European reps to learn more.… Read More


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Fit Fully Yours Lingerie Welcomes Stunning CARMEN Collection featured on Lingerie Briefs

We are so pleased to welcome Fit Fully Yours Lingerie to our Partner Spotlight. The brand is recognized for its extensive range of sizes for women fitting AA-M cups, 28-44 bands and S-4XL. A robust assortment of fashion and basic intimates continues to fuel their popularity. Today’s highlight is the beautiful new Carmen collection, replete with retro-inspired polka dots that embrace a poetic symbol of femininity.Fit Fully Yours Stunning CARMEN Collection in taupe featured on Lingerie BriefsThis sexy and charming full-coverage underwire bra has fully adjustable straps and built-in side sling. Superior construction adds amazing support for full busted women.… Read More


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Cleo by Panache - Lyzy Vibe bra returns in Caramel featured on Lingerie BriefsFeeling comfortable is one of the most (if not the most) important things when it comes to your lingerie. As something we wear all day, every day against our skin, investing in comfortable lingerie is a needs must. With working from home practices still in place, loungewear and multi-functional fashion pieces are prevalent now more than ever.

Cleo by Panache’s capsule collection for the SS21 season is a reflection of just that. The new styles provide you with incredible comfort and soft wireless support, in versatile shades that will stand the test of time in your wardrobe.… Read More


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