Briefs

By ELLEN LEWIS

On Gossamer Mesh nylon Panties as featured on Lingerie Briefs

For the past few weeks, I have had the urge to highlight On Gossamer’s mesh panties. I’ve written about them before for a bevy of reasons, one of which is that they are a mainstay in my dresser drawer.  I have had them on my mind lately because during the past few months, they have been a saving grace in my underwear wardrobe.  I wore them regularly throughout the New York lockdown this past spring. When your world demands comfort, these panties are salvation.… ...Read more


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By ELLEN LEWIS

A New Digital Lingerie Platform for Buyers and Brands

Re-imagining the future when the world tilts is not an easy challenge. Buyers and brands have been forced to pivot to survive. There are new rules of engagement percolating in the market, web-based initiatives to enable businesses to move forward.

This is what Samantha Chang has done for our Lingerie Community.  This week, she launched the Evolution Concept Show, a Digital Trade Platform whose purpose is to provide effective communication between brands and buyers.… ...Read more


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By ELLEN LEWIS

Kilo Brava A/W 2020 lingerie collections as featured on Lingerie Briefs

How does a young woman with pre-med aspirations end up as one of the more successful “Indie” designers, thriving during an international pandemic? Meet Kristin Bear, creator, and owner of Kilo Brava Lingerie.  She has been on my radar ever since she launched the brand in fall of 2019. Her initial collections stand out, not only for their quality, but also for their cultural integrity. The breadth of the Kilo Brava collections including sleepwear and daywear is designed to integrate four incredibly unique lingerie mindsets into one lifestyle portfolio.… ...Read more


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By ELLEN LEWIS

I am in awe of the Calida brand, their message, and their incredible merchandising platform. Ever since I first highlighted the The Cradle to Cradle Certified™ I Love Nature t-shirts in 2018, I have become more and more enamored of the superior sustainable programs that the company supports. Calida is an iconic brand, 80 years young, a mainstay of many intimate apparel retailers worldwide. Full disclosure: although, I always valued their soft hand, meticulous construction, comfortable styles, and extraordinary quality, I admit, they seemed a bit too “traditional” for me.… ...Read more


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You may remember that Emma Harris gave a sneak preview of the first of her AW20 lines in March – then Covid 19 hit.  The British luxury lingerie and loungewear designer, who has her own atelier based in Ilkeston, Derbyshire, responded to the crisis by promptly turning her hand to producing much needed scrubs for Britain’s NHS.

She also found time to launch a Lockdown Loungewear collection, Anais, designed for everyday essential wear.Emma Harris AW20 Melody Collection - gorgeous lingerie as seen on Lingerie BriefsNever one to stay still, after a somewhat busy lockdown, Emma Harris is also now back in full swing with the second preview of her AW20 collection – Melody.… ...Read more


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By ELLEN LEWIS

Triumph Lingerie Fit Smart wirefree bra, a new approach to sizing as featured on Lingerie Briefs

Timing is everything and no statement could be more prescient apropos Triumph Lingerie and their new Fit Smart Bra. Launched early 2020 on the cusp of Covid 19, it is a revolutionary wire free design that adapts instantly to a woman’s breast shape and promises ultimate comfort all day long. Wire free bras have been surging in the Intimate world, even before the ‘work from home’ credo changed our lives. The exclusive construction of the Fit Smart bra takes the growing quest for comfort, a softer profile, lift and adaptable fit to a whole other level.… ...Read more


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By ELLEN LEWIS

LoveSuze lingerie as featured on Lingerie Briefs

It was quite serendipitous that, during a Curve seminar last February, I found myself sitting next to Suzanne Macbale, founder, and designer of the nascent LoveSuze brand. Some years back Suzanne and I had collaborated when she was a V.P. at Victoria’s Secret and I was positioned at one of VS’s sourcing arms. An extremely talented designer of playful, sexy lingerie and trained in the highly technical infrastructure of Victoria’s Secret’s product development process, she helped design many of the panty shapes that are used across the industry today.… ...Read more


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