Briefs

By ELLEN LEWIS

HAH Hot As Hell as featured on Lingerie Briefs

I’ve been wrestling with the concept of sustainability for months now. It’s somewhat of a conundrum for the Lingerie and Swimwear Industry. How do we reconcile the main objective of feel and fit friendly garments, softness as a mission, with the reality of the fabric technology required to accomplish this goal? There are solutions, but as Sharleen Ernster, the founder of the eco-friendly brand, We Are HAH told me during a conversation we shared last week, “In this category, we have to come to terms with product purpose and be honest with our customer. But we must #startsomewhere.”

HAH Hot As Hell as featured on Lingerie Briefs

Sharleen conceived the We Are HAH brand in 2014 after departing as EVP Design for Lingerie, Swimwear and Apparel after a 13 year tenure at Victoria’s Secret. Her vision was/is to create sexy and confident products that did not sacrifice ethical production standards or comfort.  But, how does one develop wearable everyday sustainability? Even though Sharleen came from a position where she was privy to the newest technology available in the intimates market, this mission, as I mentioned above, faces major hurdles.  We Are HAH uses organic fabrics wherever they can , but the fact remains that certain fabrics inherent to intimate and swim design defy the marketing mantra (organic) for sustainability.

HAH Hot As Hell as featured on Lingerie Briefs

An obvious example is stretch fabrics, a lingerie and swim product touchstone. Sharleen works diligently to counter this fact, for example: by using ‘best in class’ LYCRA® XTRA LIFE™ fiber  in her swimwear. Lauded for its longevity and color retention, it does not fade and will survive years in a woman’s wardrobe. So, even though the fabric itself has a 40+ year lifespan, the end garment is sustainable because it is made to last. There is coolness in lastability. We Are WAH strives for #30wears. The conversation revolving around sustainability has shifted the focus to quality over quantity.

HAH Hot As Hell as featured on Lingerie Briefs

I could list a basket of brands that I have researched recently offering products whose sustainability is verified by governing agencies in this purview. Focused on a particular category, they use 100% organic fibers and maintain green production environments to insure their credibility. But the results are limited, simplistic in form, void of some of the critical technology that has advanced the bra, panty, and shaping construction that underscore many intimate and swim products. Often creativity is compromised.

HAH Hot As Hell as featured on Lingerie Briefs

What makes We Are HAH so special is their combined commitment to design, comfort, ease of use and conscious production. They understand that the quest for sustainability is an evolutionary process. This is a charismatic lifestyle collection, a complete mélange of intimates, swim and loungewear that doesn’t break the bank. The California vibe, always ahead of the cultural curve is front and center: casual, easy care garments; they are “sexy with a soul”. No wonder they have already won accolades twice from WGSN as ‘The Rising Brand of the Year’  since their launch in Miami in 2015.

HAH Hot As Hell as featured on Lingerie Briefs

“You Can’t Plan For Everything Or You Never Get Started In The First Place” ~Jim Butcher

 


By ELLEN LEWIS

Rya Collection Golden Romper on Lingerie Briefs

The Rya Collection is a smorgasbord of luxury lingerie desserts, not so different than a Viennese table at a wedding party: an over the top offering of confections, designed to seduce the eye into one more moment of indulgence. It’s no wonder that Rya is recognized as an exemplary source of bridal sleepwear. Founder Flora Backer (former creative head of Flora Nikrooz) is known for her amazing aptitude for combining classical elements of lingerie design to create unique intimate styles, not only perfect for a bride, but also easily integrated into a year round wardrobe. Each piece in the spring 2019 selection conjures an image of a rich, unique wedding cake, one more scrumptious than the other. It’s not easy to choose. Just like the Viennese table closing a lavish celebration, women are finding room in their wardrobes for one more taste. No wonder Rya has become a primary source for buyers since its launch in 2017.

Rya Collection Golden chemise on Lingerie Briefs

Rya Collection Golden chemise on Lingerie Briefs

Rya Collection Queen chemise on Lingerie Briefs

Rya Collection Queen chemise on Lingerie Briefs

Rya Collection Pretty Two cami and tap panty on Lingerie Briefs

Rya Collection Sparkling chemise on Lingerie Briefs

Rya Collection Sparkling chemise on Lingerie Briefs

Rya Collection From the Heart chemise and robe on Lingerie Briefs

Rya Collection From the Heart chemise and robe on Lingerie Briefs

Photographer: Stephanie Hynes
Hair & Makeup: Bethany Townes & Monica Boyd-Lester
Models: Sami Sura &Brittany Garrick

By ELLEN LEWIS

Only Hearts Coucou Lola bodysuit on Lingerie Briefs

What is the meaning of exposure, a word with so many innuendos; it is almost as elusive as these images from the Coucou Lola collection from Only Hearts.  This pink melon interpretation is balletic, elusive, ephemeral and beautiful to see. But, to share them on social media, these artfully photographed photos had to be altered because of “exposure”.  Exposure is about education, not suppression. It is a method of expression, a path to understanding what the author already knows and wants to share. To restrain its promise is to stifle curiosity.

Only Hearts Coucou Lola petticoat on Lingerie Briefs

Only Hearts has long been about the mixing of the delicate with the dynamics of street style. It has proffered a layering statement long before this trend percolated to the surface of fashion. This message, so heavily ensconced in today’s lingerie ethos, is particularly prevalent in the Coucou Lola new petticoat skirt and mock neck teddy designed in dotted nylon mesh, delivering this month. Available S-L, they are graceful and airy, working easily over other apparel pieces: bodysuits, bralets, leggings, lace, and satin.  Let your imagination flow. They are a bow to freestyle dressing worthy of an evolving culture.  Sultry black and divine blue, each color exposes another form of feminine grace. How can lingerie so creatively conceived be anything else but politic?

Only Hearts Coucou Lola bodysuit on Lingerie Briefs

“The Fearful Are Caught As Often As The Bold” ~Helen Keller

By ELLEN LEWIS

Piel bodysuit from Clo Intimo featured on Lingerie Briefs

Considering the fact that tourists travel to Mexico for one week vacations and have the time of their life, I feel somewhat remiss for even admitting that every time I return here, I go through a transition that usually takes at least 2 weeks.  New York to Cabo San Lucas: it’s like trying to stop a bouncing ball before it rolls away. Finding equilibrium takes time. Assuredly, there is a shift as soon as I disembark. Nature begins to take over: sun, sand, sky and water inform this culture. The people are warm, generous and nurturing. This is a familial lifestyle; colorful and loving and inherently Latin.

Maya bodysuit & Noche bralet and panty as featured on Lingerie Briefs

This process, which is still evolving has got me thinking about the Clo Intimo Spring 2019 collection. The brand, founded by Claudia Ochoa in 2003, is inspired by her South American roots. Each season I make sure I learn what story drives her creative juices, because it is always artful, romantic and sensual in its origins. This season Claudia’s inspiration resides in the goddess of fertility ensconced deep in the Amazon, forging life from the mountains and rivers. She honors life’s creative energy and as a result, the feminine mystique.

Malla bralet, garter and panty from Clo Intimo as featured on Lingerie Briefs

I’ve been following the brand for 10 years, ever since I discovered the evergreen Fortuna chemise. But this story of fertility resonates with me as we struggle to clarify the impact of climate change and the importance of sustainability on our environment. Clo’s print collections channeling water, leaf and floral motifs in muted earthen tones are an ode to this tale. Soft, tactile fabrics, delicate embroideries, detailed construction for ease of fit (S-L) and a semi-precious stone sewn subtly on each piece are combined into a broad spectrum of simple shapes for which Clo is renowned. Delivering throughout the season they are a visual manifestation of balance and harmony with nature.

“Roots Are Not In A Landscape Or A Country, Or A People, They Are Inside You” ~Isabel Allende

By ELLEN LEWIS

Implicite Lingerie Sexy Top as featured on Lingerie Briefs

A few weeks ago, I was having a lingerie product conversation with my colleague, Adrienne Coléon Gaskell, Director of Communications for Simone Pérèle and sister brand Implicite US. In our discussion about the Implicite brand, she asked me a rhetorical question: What is sexy?  To quote her: “not the lingerie itself, but rather the conversation between the lingerie and the person who wears it”. What a woman chooses to reveal or not to reveal and how she reveals it is a personal choice. How she “plays” with it is empowering. French women have always approached lingerie with this attitude

Implicite Lingerie Attitude demi bra and panty as featured on Lingerie Briefs

We were engaged in this discourse because, finally, Implicite was launching in the USA. I, who have followed them since they were born in Paris in 2007, am particularly excited about the introduction of this chic French brand that makes no apologies for its seductive design aesthetic. The collections, designed by Verity Balzan, are infused with the glamour of the catwalk and the mystique of the French street scene. Imbued with a younger, fresher look, they are best defined as ‘wearable sexy’ for 30-40, A-E cups.  The modern American woman can slip on her Implicite lingerie, throw on a pair of blue jeans, put on her puffy coat and pick up her kids at school. The real mystery lies within.  She is always ready for whatever the moment brings. Visit Implicite Lingerie’s US eBoutique at www.implicite-lingerie.com

Implicite Lingerie Bliss bralette as featured on Lingerie Briefs

 “Sexy is the ability to provoke desire without demanding it.” ~Ellen Lewis

1 2 3 210 Page 1 of 210