Briefs

By ELLEN LEWIS

Supporting students, startups and specialty stores has always been important to me. In my opinion, they are the foundation for creativity in the Lingerie Industry. I always try to support new talent because I was lucky enough to have extraordinary mentorship in the early days of my career. So, when Lauren Starobin, recent FIT (Fashion Institute of Technology) Intimate Apparel design graduate, appeared on my radar, I decided to learn her story.

Lauren is a dancer with vast experience in Broadway costume design.… Read More


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By LINDA DYETTNegative Underwear as featured on Lingerie BriefsFor several decades now, I’ve been writing about fashion—a passion of mine—every aspect of it, from design and fabrication to merchandising, retailing, and etailing. And always I look for the restless leading edge—the clothes (including underwear) that turn away from predictable, cookie cutter styles and capture–or better yet intuit and inform–the mood and needs of the changing times.

That’s what Negative Underwear, the brand with the unusual name, is all about. It was quick to sense the emergence of what’s come to be known as body positivity.Read More


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By ELLEN LEWIS

CLO Intimo has featured on Lingerie Briefs

I have had a connection with Claudia Ochoa, founder of the CLO Intimo brand ever since I discovered her iconic Fortuna chemise some years ago at Curve. The fundamental reason is the symbiosis I feel between her creative acumen and the Lingerie Briefs mission. It is the focus on art, culture, and empowered femininity that informs her lingerie designs. Every season I am compelled to visit the line, not only for the product itself, but more so for the story behind the collection.… Read More


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By ELLEN LEWIS

Hanro long nightgown in bright yellow as seen on Lingerie Briefs

I am not sure what excites me most about Hanro’s Laura gown, this brilliant yellow or the easy lounge shape, both of which defy old school sleepwear rules.  Personally, I laud both the color and the comfort factor. I already know that the cotton modal fabric will be incomparable in softness and unique in its construction. Like everything Hanro creates, it will be an investment in premium quality insuring longevity and by default, supporting sustainable efforts. The Laura collection fits seamlessly into their 2021 moniker, the TOUCH OF HANRO an ode to the extraordinary feeling of Hanro products on the skin.… Read More


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Skarlett Blue Plie Bralette as featured on Lingerie Briefs

Influenced by the functionality and flexibility required in ballet workwear, Skarlett Blue launches the Plie performance bralette. Constructed in an ultra-breathable Coolmax™ and Lycra™ Spandex fabric, this style is a perfect solution for low impact sports, wardrobe layers or simple loungewear. The seamless 2-ply front combined with the over the head feature creates soft supple support for sizes XS-L. Convertible fully adjustable straps, a flat one inch under band and the absence of padding and wires guarantee that Plié will stay in place and bend effortlessly with a woman’s body.… Read More


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By ELLEN LEWIS

Maison Lejaby 3-part bra for great support up to H cups as featured on Lingerie Briefs

One of the first lessons I learned when I began my merchandising career was the concept of key item intensification. That’s why I know that Maison Lejaby is on target with their product development strategy, particularly for the USA market. Exploiting the success of their 3-part bra sales, this season they have expanded the availability of this particular shape to at least 10 collections. This has increased the breath of fashion choices under their brand umbrella for large breasted women, a major asset once they find their preferred fit.… Read More


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