Briefs

By ELLEN LEWIS

Chantelle Soft Stretch one size plus crop top and brief as featured on Lingerie Briefs

I have never been a matchy-matchy type of girl. Long before eclectic detail surfaced in the fashion theater, I didn’t obey the rules. In fact, the highlight of my first buying job interview with the venerable merchandising icon, Mickey Drexler (subsequently my boss) was his query into why I was wearing Frye boots with a Kenzo tunic, not a common eccentricity in 1976. So, you might imagine, and you would be correct, that matching my panties to my bras never really crossed my mind.… ...Read more


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By ELLEN LEWIS

Aspen Dream Cozy Knit pajamas as featured on Lingerie Briefs

This story leans slightly askew from my general product discussions. Yes, it does highlight the cozy brushed knit PJ that  I recently discovered from Aspen Dream; however, it is more about the inspiration behind the brand.  To begin, I found this new sleepwear company on a digital platform. The Evolution Concept Show. It probably would have evaded my eye at a live event, with all the distractions inherent in that format. It was the intimate on-line conversation with the owners that enticed me.… ...Read more


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By ELLEN LEWIS

Proof Leak Proof Panties with Leak-Loc technology as featured on Lingerie Briefs

When Sarah Carter, owner of SF Showroom in San Francisco called to tell me about the incredible business she was doing with proof., the recently launched leak proof, period proof underwear, I was really taken aback. First, I was stunned at the success of any new brand that launched in March 2020. Second, I have, admittedly and despite the publicity, had serious questions about the entire category of “period panties”. Probably it’s my age, but let’s not go there.… ...Read more


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By ELLEN LEWIS

Lingerie Fabric, Color, Trends as featured on lingerie briefs

The most inspirational part of my market travels to Paris has always been the Interfilère Exposition where I school myself in fabric innovations and color direction. Forums showcasing macro-trends impacting lingerie design and development provide critical information impacting the creative process. The energy of the Fair refuels my research. It is where brands draw their design ideas. It speaks to the future of the Lingerie market.

Lingerie Fabric, Color, Trends as featured on lingerie briefs

This season was different. No travel, no fairs, no touch, no feel, no interaction.  … ...Read more


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By ELLEN LEWIS

Dita Von Teese Madame X lingerie as featured on Lingerie Briefs

I know a product has entered the mainstream when season after season it remains the anchor of a brand’s collections. The Madame X bra, panty and suspender from Dita Von Teese has continued its journey from inception, in 2014, to Fall 2020, when fans can collect their 12th iteration of this glamorous set in emerald green.  I am sure that the continued sales are a result of Dita’s belief that beauty is personal, and each woman expresses it in her own unique manner without compromise.… ...Read more


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By ELLEN LEWIS

I am not an opera connoisseur, but the remarkable music, superior voices, lavish sets, opulent costumes, and overall theatrics speaks for itself. When I reflect on the Opera, many of my life’s touchstones come into focus. There is Chagall’s renown ceiling fresco in the famed Paris Opera House whose viewing, despite multiple attempts, has forever evaded me. The emotive rapture of figure skater Katarina Witt as Carmen dying on the ice to win the 1988 Calgary Olympics; its impact on my daughter’s passion to skate.… ...Read more


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By ELLEN LEWIS

Ambra Lingerie made in Italy as featured on Lingerie Briefs

Some years ago, while traveling to Bologna to see the La Perla factory, I had dinner in Fiesole with my Italian market contact, Gianna. On the way from her Florence office, we stopped at her tiny studio apartment. It was a basic abode, nothing glamourous, but very cozy. When she opened her dresser drawer to reveal a generous berth of designer lingerie, I was a bit taken aback. These brands were expensive. Curious about why she spent so much money on her underwear, I asked her to explain.… ...Read more


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