This Week’s Intimate Discovery: Lola Haze™ venture into trendy marketing venues to promote their vision
Thinking outside of the box seems to be the only viable path for channeling business potential into real sales and profit. In tough times it’s the entrepreneur who stays focused on the vision but is willing to experiment with the method that succeeds. That’s why I am so taken by Laura Mehlinger, founder and designer ofLola Haze™, whose entire lingerie aesthetic is powered by the concept of surprise. Constructing a collection of intimates from a combination of whimsy, sensuality and the exotic, she has built her company by staying the course while using alternative marketing measures. Until December 22, she is hosting a Lola Haze™ Holiday Pop-Up Shop at Nolita’s “Deck the Halls” Market in NYC. Celebrating with cocktails, discounts and good cheer, Laura joins a select group of enterprising vendors to offer an alternative shopping experience worthy of the elegant, innovative and exquisite styles she creates.
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“Convention Is The Enemy Of Progress” Trevor Baylis
