By Ellen Lewis
Every merchant wants to maximize sales. Cardinal rule: Add value to a transaction and give your customer not only what they need, but what they want. No one does this as well as Hanky Panky. Case in point, these colorful gift packs. Using their venerable lace thong, widely recognized as a fashion commodity, they have cleverly engaged the consumer in multiple sales. Not only are they a smart merchandising tool, but also a viable add-on purchase that will augment volume. These neat little panty packages are great stocking stuffers too. Stack them at the check out counter and make sure every member of your staff is schooled in the art of suggestion.
