By Tomima Edmark
A little Hanky Panky never fails to make headlines, especially when it comes to the lingerie company whose faithful followers include celebrities like Jennifer Aniston, Cindy Crawford and Cher. Everyday women are also big fans. Over the last seven years, thousands of them have voted Hanky Panky thongs and panties among their top choices in my Annual Undies Awards.
Last week, TODAY show hosts, Kathie Lee and Hoda, revealed some of … Read More
My personal pipe dream was to one day relinquish all the “stuff” that clutters our lives as we “grow up” and return to a lifestyle of simple aesthetics. For me, the more tropical climates answer that call. There is something about the heat and the light that influences the local complexion. There is a perpetual aura of contentment in the air. I first discovered this in my 20’s while vacationing in Columbia and once again … Read More
By Tess Mangiardi
Hello all! A lot has happened since my last post, and for some reason the most complex thing on my mind concerning the world of lingerie is underwear. Now, I don’t just sit in cafes and ponder existentially about underwear, but honestly it’s a weird thing for me. I have a mountain of underwear in my closet, somewhere close to the Island of Forgotten Bras that I mentioned a few posts ago. … Read More
Many years ago while spear heading Macy’s branding initiative; I was given an opportunity to transfer to Ready to Wear. To the surprise of many, I turned it down. At the time, Lingerie was a profitable, yet somewhat mundane merchandising category in the then robust department store milieu. So why eschew the glamour of fashion apparel for bras and panties? As I told management while making my case for funding their Intimates Initiative, “It’s all … Read More
By Ellen Lewis
Every merchant wants to maximize sales. Cardinal rule: Add value to a transaction and give your customer not only what they need, but what they want. No one does this as well as Hanky Panky. Case in point, these colorful gift packs. Using their venerable lace thong, widely recognized as a fashion commodity, they have cleverly engaged the consumer in multiple sales. Not only are they a smart merchandising tool, but … Read More
By Ali Cudby
Innovation comes in many guises, and in this column we’ll take a look at some “cheeky” new approaches to undies. In this case, the focus is not so much on the garments, but rather their distribution mechanisms.
Empowered By You
The Empowered By You panty is a new luxury brand that contributes a percentage of all profits to the Seven Bar Foundation. The purpose of the Foundation is to provide women a … Read More
When the Queen visited a nursery school last winter near her Sandringham estate as part of her diamond anniversary activities, the giddy 3- and 4-year-old pupils had a surprise for her: they hung up hand-made replicas of her underwear for a display called ‘The Royal Laundry’.
“Oh,” the amused monarch commented, “they’re doing the washing.”
This sort of cheeky display might have earned you … Read More
