I have wanted to write about Fantasie’s new Jana collection for a while because I know how well it has sold to stores and how good this brand is at developing everyday basics with enduring fit. However, it was not until I saw the show at the Met Saturday that I understood exactly what Fantasie had accomplished with this new Jana design. This moulded bra is coated with a soft geometric layer that gives the impression of a lace veil alluding to something much more seductive than a classic t-shirt bra. Without sacrificing its reputation for all day comfort, the new lower plunge silhouette continues to support sizes 30 – 40, D – GG cups. Already this style, now delivering to stores, has been deemed a success. It will continue its emergence as it is already on orders for fall 2013. But more important, this design is part of a larger market movement in the traditional t-shirt bra category, as plain and simple is updated to artful and chic.
“Illusion Is the First Of All Pleasures” ~ Oscar Wilde
Blythe: Richmond, VA
The Full Cup: Virginia Beach, VA
Bra Genie: Mandeville, LA
Barbara’s New Beginnings: Fort Wayne & Indianapolis, IN
Sunny J’s: Plymouth & Howell, MI
Tina’s Closet: Lisle, IL
Mayer Berkshire: Wayne, NJ
Petticoat Fair: Austin,TX
Neiman Marcus Stores
Nordstrom.com & Nordstrom stores
Bloomingdales.com &Bloomingdales stores
BareNecessities.com
Herroom.com
Titlenine.com
Bridal Fantasy: Trinidad & Tobago
Coup De Foudre: Richmond Hill, ON
Lovely Lingerie: Woodbridge, ON
The Delicate Touch: Windsor, ON
Shapings: Burlington, ON
Romantic Notions: Spruce Grove, AB
Bra Lounge Red Deer, AB
Bra Necessities: Camrose, AB
Friday’s Image: Medicine Hat, AB
Les Saisons: Edmonton, AB
Lesley’s: New Glasgow & Truro, NS